Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk. Robert Spector, author of "The Nordstrom Way," will show you how to create loyal customers and keep them coming back during his webinar...

For more than 40 years, the SEMA Show has provided a forum for specialty-equipment innovation. From iconic brands to first-time exhibitors, the industry chooses the SEMA Show to highlight its latest products and technology.

NGK Spark Plugs (U.S.A.) Inc. names Hideyuki Koiso president; A.R.E. launches its “Golden Cap Giveaway” promotion; Speedway Motors wins back-to-back best new product awards; and more news from around the industry.

SEMA has introduced a new shopping cart feature on its website, www.sema.org, that provides an easy way for members to access or order market research, SEMA webinar sessions and industry information.

You’re only as good as the tools you use. Internet marketing expert Brian Offenberger goes under the hood showing you the “tools” for success with online sales.

It's been a few years since Ford quietly sent off its Freestar minivan. Can this next-generation people mover with the styling and proportional DNA of the Mazda5 earn back the Blue Oval some Soccer Mom credibility?

The goal of the SEMA Dealer Day program is to help new and used car dealers increase sales and profits by tapping into the $31.9 billion vehicle accessory market.

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

When they couldn't find product that met their standards, Paul Pribadi and his friends built their own. Pribadi sits down with SBTV's Alex Fees to explain how they turned their obsession with Toyota Tundras into business action.