Sunday, October 28, 2012, marks the unofficial start of the 2012 SEMA Show, and the Manufacturers’ Rep Council (MRC) will be ready to go. As in years past, MRC will be hosting an educational session and awards recognition Sunday afternoon from 3:30 p.m.–6:00 p.m. in Ballroom D of the Las Vegas Hotel...

In 1994, a small group of original SEMA-member manufacturing companies formed the World Motorsports Society. Their goal was to refocus collective efforts specifically on issues facing motorsports parts manufacturers. Chuck Blum, then president of SEMA, quickly recognized the potential of a segment...

A new element was added to this year’s Light Truck Accessory Alliance (LTAA) New Product Showcase in the form of a vehicle buildup. Dubbed “Stock Jeep to Show Jeep,” the event featured a mountain of LTAA member company products being installed on a ’12 Jeep Rubicon in front of a live audience during...

Hot Rod Alley in the Central Hall One of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center (LVCC), Hot Rod Alley...