Selling to the Young Motorsports Segment There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry...

Breaking news from SEMA member companies, including National Business Media, Skyjacker Suspensions, Design Engineering, Holley Performance Products and more.

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring...

For Many Businesses, Better Candidates at Reduced Cost Social media is now a serious player in employee recruitment, in many cases significantly reducing the cost per hire for companies while simultaneously bringing in higher-quality talent, according to many recruiters. “Underneath the iceberg of...

As the new year gains steam, SEMA leadership and the Board of Directors have been considering new goals and offerings to help our members succeed. As always, we are looking at investments that would do the most good for SEMA members and the performance aftermarket in general. One focus this year is...

Check Out the SEMA Data Co-op for the First Time…Again! Imagine a world where you could manage all of your product data in one place, at one time, with the latest state-of-the-art tools. Imagine never again having to use valuable internal resources to create multiple product data files for your...

Know Your Customers to Build Your Business From manufacturers and distributors to jobbers and retailers, the automotive specialty-equipment industry is built around meeting consumers’ demands. Understanding which goods and services those consumers are actually interested in requires study of the...