An Interview With the Outgoing Chairman of SEMA’s Board of DirectorsAfter many years of service in a number of different roles, Paul “Scooter” Brothers took office as SEMA’s Chairman of the Board in 2011. His time in the Chairman’s seat has been marked by a successful transition through difficult...

Year-Long Celebration to Focus on Increased Member InvolvementThis year marks the 10th anniversary of SEMA’s Political Action Committee (SEMA PAC). To commemorate 10 years of protecting the industry in Washington, D.C., SEMA PAC will be unveiling exciting new initiatives. To take full advantage of...

One of the World’s Largest Vehicle Markets SEMA News recently traveled to Moscow to take a look at the center of the specialty-equipment market in the world’s largest country in terms of area (more than 6.6 million square miles). Russia is one of the fastest-growing emerging market economies and one...

Here’s the big news: The SEMA Data Co-op is currently building SEMA Search, an online product look-up tool powered by the SDC product information library.Scheduled for roll-out in November of this year, SEMA Search will allow member retailers, including countermen and sales consultants at brick-and...

How to Cover the Basics and More Whether they be OEM “dollar vehicles” or shop display cars, the aftermarket loves to promote itself through project builds and other collectible autos. Many retailers or garages will have one or more in the lot or showroom to wow customers. Manufacturers, of course...