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Magazine (News) Article

Take a Tour of the SEMA GarageSEMA members are invited to take free tours of the SEMA Garage and enjoy breakfast through three SEMA Garage Tour dates—March 3, 10 and 17. The tours, which will take place on each of the dates from 9:00 a.m.–11:30 a.m., will take members through the Garage to learn of...

Press Release Article

Getting to Know WTC Members and the WTC Measurement Database

March 2015

The Wheel and Tire Council (WTC) recently caught up with a couple of new members to learn more about their companies and their experiences in the industry. Meet Ann Fladger of Allure Custom Automotive and Steve Hamilton of AnthemWheels.com.

Magazine (News) Article

Professional Restylers Organization

SP Engineering: Consistently Evolve With the Market

Founded by Alex Shen 18 years ago, SP Engineering began as a tuner shop in a humble 4,800-sq.-ft. facility with three employees in City of Industry, California. The company has since expanded into retail with a 13,000-sq.-ft. facility, five lifts and 13 employees. Business has changed drastically...

Press Release Article

Revised “PRO Sales Training Manual” Gives Restylers a Competitive Edge

March 2015

The Professional Restylers Organization (PRO) recently released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build more successful dealer-direct sales strategies. The original idea for the resource came about at a long...

Press Release Article

MPMC at PRI Features Hall of Fame Inductions

March 2015

The Motorsports Parts Manufacturers Council (MPMC) pursued a wide-ranging agenda at the 2014 Performance Racing Industry (PRI) Trade Show held December 11–13 in Indianapolis. The first-ever MPMC open meeting was held on the Wednesday before the show and featured SEMA Data Co-op (SDC) Membership...

Press Release Article

Media Preview Event Draws a Crowd: Apply Now for the 2015 Event

March 2015

On the Monday prior to the 2014 SEMA Show, the Light Truck Accessory Alliance (LTAA) hosted a Media Preview, giving nearly 200 journalists a head start on their truck, SUV and off-road coverage for the week. The goal was to allow council members to meet one on one with media reps, making contacts...

Magazine (News) Article

SEMA Show

Automotive Industry News

SEMA Ignited

SEMA Battle of the Builders

Pumping Up Consumer Excitement

The first-ever SEMA Ignited event may have looked like a great party and car show, but Ignited was actually much more than that. The event was a way to show off the incredible cars, trucks and specialty equipment that our industry brings to the SEMA Show. It was also a means to interact with...

Magazine (News) Article

SEMA Battle of the Builders

Warm up your TV and mark your calendar for 8:00 p.m. EDT on Sunday, March 8. That’s the date and time set for the premiere airing of the one-hour SEMA Battle of the Builders program on the Velocity Network—an in-depth TV event promising to focus new consumer attention on the creativity, products and...

Magazine (News) Article

Rugged Ridge/SEMA Cares Jeep Auctions for $85,000

Charities and Student Builders Benefit From an Exciting SEMA Garage ProjectThe ’15 Omix-ADA Jeep Wrangler JK Sport featured at this past November’s SEMA Show has sold for $85,000 to benefit SEMA Cares charities. The sale came on the Barrett-Jackson auction block on Wednesday, January 16, in...

Magazine (News) Article

SEMA Ignited closed out the week of the 2014 SEMA Show with an afterparty like no other, and a public tribute to the best car builders on the planet. As the Convention Center doors closed and the trade-only Show ended on Friday, hundreds of custom vehicles roared to life, forming the now-traditional...