International sales represent some 25% of the total sales at Borla Performance Industries and are growing rapidly. The company is one of the originators of stainless-steel performance exhaust systems, and among the secrets to its success is taking direct control of its international business, said...

Some 10 years after its founding, Hot Rod was branching out, looking for new trends to appeal to its speed-hungry readers. Late ’50s and early ’60s issues continued to cover the traditional hot-rodding venues—Bonneville, Indianapolis, Pikes Peak and NHRA-sanctioned dragstrips across the country—but...

.auto-style1 { margin-left: 7px; margin-right: 7px; } Every year, hundreds of first-time exhibitors venture to the SEMA Show and, for those who work the Show properly, the payoff can be huge. Luma III founder Kirk Lucas and his team put it all on the line to attend last year’s Show and walked away...

It’s been about eight months since the SEMA Data Co-op (SDC) rolled out the Data Quality and Completeness Program, which is designed specifically to help suppliers increase their data quality level in an easy, step-by-step process. In that time, we have seen more than 250 “steps” made by...

Each year, restoration parts manufacturers that are members of the Automotive Restoration Market Organization (ARMO) have the opportunity to highlight parts at the Hot Product Showcase in order to gain brand exposure. This year marked the 18th annual event at Spring Carlisle, which is known to be...

Efforts to build excitement in the next generation reach a pinnacle during SEMA Show week in a dedicated program for students. The SEMA Show Student Program gives young people a glimpse of the industry as part of the association’s effort to engage the next generation. After completing the...

New products from SEMA-member companies.

It has been a busy year for the SEMA Businesswomen’s Network (SBN), and the select committee members played an important role in all of the network’s accomplishments. As of July 1, SBN introduced Erin Gilhuly of Toyota Motor Sales as the new SBN chair and Camee Edelbrock of ProMedia as the new chair...

SEMA’s Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry thought leaders on Sunday, November 1, from 3:30 p.m.–6:00 p.m. prior to the official start of the SEMA Show in Las Vegas. Through intimate roundtable discussions...