As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in...

There are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name...

The SEMA Memorial Scholarship Fund has awarded $150,000 to 58 individuals this year. This includes 45 SEMA scholarships presented to current students, and 13 loan-forgiveness awards presented to employees of SEMA-member companies. On behalf of the industry, we offer congratulations and continued...

Deteriorating conditions and wet weather at the Bonneville Salt Flats (BSF) forced the Southern California Timing Association/Bonneville Nationals Inc. to cancel Speed Week. The event organizers were unable to identify more than 2¼ miles of salt suitable for a safe course. Speed Week began in 1949...

Located in Covina, California, Bert’s Mega Mall has a celebrated reputation as the nation’s largest powersports super store. Originally a bicycle retailer, it was bought in 1958 by Ed Seidner, who kept the Bert’s name because he couldn’t afford to change the signage and business cards at the time...

While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on...