In the last decade, the world of hot rod design and fabrication has seen a major shift toward utilizing industrial technology to create works of art. Although CNC machines (Computer Numerical Control) and Computer Aided Design (CAD) have been prevalent in the industry, especially with billet...

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! Arizona Custom Car Design Johnson's Radiator Works Obie Industries Only 1 Custom Cars Professional Drive Lines and More Inc. Smigg's Garage LLC

The SEMA Hot Rod Industry Alliance (HRIA) is looking for unique builds to display at the 2025 SEMA Show as part of its feature vehicle program. Opportunities include: HRIA booth vehicle HRIA banquet vehicle Outdoor featured vehicle Featuring your vehicle is a great way for your company to gain...

The course equipped young professionals with skills to become stronger, more confident leaders in their organizations.

On May 9, the SEMA Future Leaders Network (FLN) brought together emerging professionals from across the automotive aftermarket industry for a lively Pizza and Professionals Networking Reception, held at the SEMA Garage Detroit. The event marked the culmination of FLN’s Team Leadership Professional...

The SEMA Future Leaders Network (FLN) has named April Wong, marketing specialist at Unicorn Tire, as the network's newest spotlight member. Get to know Wong in her interview with SEMA News below. SEMA News: What is the best advice you have ever received? April Wong: "Adaptability is your greatest...

SEMA Future Leaders Network (FLN) members can get the latest news regarding their member benefits by attending the network’s Virtual General Membership Meeting on Thursday, June 12, at 10 a.m. PT / 1 p.m. ET. Attending FLN meetings are a great way to stay updated on SEMA programs and events that can...

Releasing a new product into the market is an exciting endeavor. After months—or even years—of development, finally getting to share your innovation with the world marks a pivotal moment for your brand. Equally important, however, is protecting your innovation, and patents can help. SEMA Future...

Mark your calendars for upcoming FLN events. June 12, 10:30 a.m. PT – FLN Virtual General Membership Meeting July 18, 7:15-9 a.m. CT – Street Machine Nationals Breakfast Networking Event at QA1, Lakeville, Minnesota July 31, 10:30 a.m. PT – FLN Virtual Lunch and Learn Webinar: Product Protection and...