Among the most popular destinations at the SEMA Show, Hot Rod Alley is home to exhibitors who design and manufacture products intended to add reliability, performance and comfort to American classics. The hot-rod niche has seen significant growth in recent years, and it’s currently estimated to be a...

Among SEMA’s chief goals as a trade association is working to ensure the industry’s future, in part by expanding youth engagement programs. The goal is to interest young talent in car culture, and ultimately to fill a variety of emerging technological, skilled, creative and administrative positions...