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Throughout the years, the automotive aftermarket has adapted many times to changes in consumer taste and advances in product development. Through it all, however, Hot Rod Alley at the SEMA Show has remained a steady industry focal point, providing a forum for some of the aftermarket’s leading lights...

Industry news from SEMA-member companies, including Dana, H&S Autoshot, Hot Shot’s Secret and more.

The North American International Auto Show (NAIAS) announced that it will cancel its June 2020 show in Detroit in light of the coronavirus (COVID-19) pandemic sweeping across the world and the Federal Emergency Management Agency’s expected plans to repurpose the TCF Center into a temporary field...

RPM Act: Congressional support for the Recognizing the Protection of Motorsports (RPM) Act, H.R. 5434/S. 2602, continues to grow. SEMA is working with lawmakers to pass the bill in 2020. There were 29 co-sponsors in the Senate and 58 co-sponsors in the House at press time for this issue of SEMA News...

While electric vehicles seem to be a leading industry topic of conversation, adapting older models to current vehicle technology is still driving customer demand. As well, bolt-on advanced driver-assistance systems (ADAS) continue to impact the market. The advent of UTVs as a major player in the...

Between April 1 and April 7, 2020, SEMA conducted a survey of more than 2,000 people employed in the specialty-equipment industry. The results show that even in these difficult times, our industry is resilient and working diligently to move past this disruption.

There was a day when the foundations of the automotive aftermarket rested entirely on print publications, but now communications channels have evolved to take advantage of the faster, two-way interactions that the internet has enabled. Social-media marketing has become a necessity, and “media...

In 2019, the Jeep Wrangler was named SEMA 4x4-SUV of the Year for the 10th time, and was joined by the Ford Mustang (Car of the Year), Chevrolet Silverado (Truck of the Year), Audi RS 3 (Sport Compact of the Year), and Polaris RZR (Powersports Vehicle of the Year).