Wiken did not see herself in the automotive industry, but is glad she found herself here.

How the Roco 4x4 president turns challenges into opportunities.

News and updates from the specialty-equipment industry.

News and updates from around the motorsports industry.

The ’23 model year will bring about a redesign to the Super Duty lineup, complete with new front and rear fascias, interiors and potential powertrain updates.

As a member of the Association, we are currently seeking your recommendation for industry leaders to serve on the SEMA Board of Directors.

SEMA eNews highlights SEMA-member companies’ websites weekly through Hot Links to Cool Sites.

The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

It’s never too early to start planning for the Show.