In support of Honda’s marketing campaign “To Each Their Own,” Honda is offering a select group of vehicle customizers the opportunity to create project vehicles for the 2011 SEMA Show in Las Vegas. To highlight the variety of the ’12 Civic lineup, project vehicles will include a selection of Civic...

eBay Motors launched a new iPhone app that provides users the ability to bid on or buy auto parts and vehicles anytime. The free eBay Motors iPhone app includes a "My Garage" feature that allows shoppers to add vehicles from their collection, or build a stable of dream cars, to the app by scanning...

The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations (currently more than 200 sessions) for automotive specialty-equipment businesses of every type. SEI’s sales training course, "Focus on the Customer: Introduction to Selling," is a highly effective tool...

E-mail gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, e-mail can be an extremely effective marketing tool. When done wrong, it can be detrimental to your...

The SEMA Education Institute (SEI) provides a series of valuable presentations for all types of automotive specialty-equipment businesses. The sessions provide members with brief, one-hour programs that cover topics ranging from marketing and sales strategies to economic outlook and aftermarket...