“Email continues to be one of the strongest marketing tools available today,” said Cynthia Price, vice president of marketing for Litmus (www.litmus.com), an online email marketing service provider.

Silverado ZRX Mule: Reports have been circulating that Chevrolet was working on an off-road version of the new Silverado called the ZRX.Nissan 370 Z: A test mule for today’s 370 Z successor was caught undergoing high-speed testing recently at the German Nürburgring. Subaru BRZ: The BRZ has received...

Among automotive enthusiasts, few components stir as much discussion and inspire as much brand loyalty as tires. Tires are such a huge and influential segment of the automotive aftermarket—comprising an estimated $2.46 billion in sales last year, according to the latest “SEMA Market Report”—they...

California Assembly Member Tim Grayson was announced as the winner of the Stephen B. McDonald Legislator of the Year award at the 2019 SEMA Show. Representing California’s 14th District, Assembly Member Grayson was recognized for his efforts in the state’s legislature to promote policies and...

Industry news from SEMA-member companies, including Daystar Products International, AirPro Diagnostics LLC, Yokohama Tire and more.

At first glance, this Motor Trend photo from 1959 looks like a very strange comparison test. Who would be cross-shopping a Volkswagen Beetle and a Corvette? And what’s that third vehicle hiding behind the other two?

For several years now, SEMA and our industry members have been working to build the industry’s most comprehensive and useful digital product data resource. The SEMA Data Co-op (SDC) now houses, updates and distributes product data for more than 480 active brands. And industry companies—both...

Eighty-three percent of automotive specialty-equipment retailers report stable or growing sales in recent years, dispelling reports of a “retailpocalypse” and showing that the more than 3,000 SEMA-member retailers are primed for continued growth, according to the new “SEMA Retail Landscape Research...

A number of new models and concepts were unveiled at the Los Angeles Auto Show last November, revealing ’20 model-year vehicles and concepts intended to signal the directions automakers are considering for the future. The L.A. Show, the first major show of the new-car season, tends to focus on...

The all-new SEMA Overland Experience at the 2019 SEMA Show enabled buyers to see products and vehicles developed specifically for overlanding, a growing adventure travel lifestyle that has taken off in the United States during the past decade. The new exhibition was housed in the Performance...