The SEMA Hot Rod Industry Alliance (HRIA) has released a new Hammer Down podcast episode on navigating challenges and building success in the hot rod industry. Hosted by Kevin Oeste, this episode features special guest and SEMA HRIA Hall of Famer Rick Love of Vintage Air. Listen to the episode here...
The SEMA Hot Rod Industry Alliance (HRIA) is celebrating four decades of passion, innovation and community by updating its official History Book, and members are invited to be part of it. HRIA is calling on current and past members to contribute photos, stories and personal reflections that capture...
The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! Carroll Speed and Custom CubanoBuilt Larry Erickson Design Stellar Rod and Custom LLC Thompson Metal Fabrication Trinity Auto Worx Z Automotive Group, LLC
Want to further your involvement and impact in the hot rod industry? The SEMA Hot Rod Industry Alliance (HRIA) is looking for passionate volunteers to join our committees! Volunteering on a committee requires minimal time (as little as one hour per month) and is a great way to meet new people...
LEGENDARY AUTOMOTIVE PHOTOGRAPHER LARRY CHEN NAMED FEATURED SEMA SHOW ARTIST -- Chen’s work to define the visual identity of the Show through signage, marketing, and exclusive installations. -- DIAMOND BAR, Calif. (Sept. 10, 2025) – From drift tracks to concours lawns, photographer Larry Chen has...
Free for exhibiting companies, the event will connect aftermarket brands with hundreds of passionate automotive students eager to launch their careers.
By SEMA News Editors Mercedes-Benz USA Appoints Nicolette Lambrechts as VP of Customer Services Mercedes-Benz USA (MBUSA) has announced the appointment of Nicolette Lambrechts as vice president of Customer Services, succeeding Jee-Sop Kim, effective November 1, 2025. Lambrechts will join the MBUSA...