Member Updates

 

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Two men smile and shake hands as they stand in front of a banner that reads “Street Rod Marketing Alliance."

 

The SEMA Hot Rod Industry Alliance (HRIA) is celebrating four decades of passion, innovation and community by updating its official History Book, and members are invited to be part of it.

HRIA is calling on current and past members to contribute photos, stories and personal reflections that capture the heart of hot rodding. Whether it’s an unforgettable build reveal, a favorite group cruise or a behind-the-scenes memory from volunteering, every submission helps showcase the people and moments that shaped the industry.

From milestone highlights to personal anecdotes—such as spotting a young Chip Foose at an HRIA event in 1998—the contributions will help preserve the legacy of HRIA while inspiring the next generation of hot rodders.

Members are encouraged to submit their photos, stories and comments to amy@coolhandcustoms.com to be considered for inclusion in the updated History Book.