The 2021 SEMA Show is about 10 weeks away. Here’s a rundown of key events and programs PRO members should take note of, including SEMA Education and Show floor plans for automotive restylers. PRO Cup Challenge – LVCC West Hall, PRO Booth #51085 Check out the PRO Cup Challenge competing vehicles, and...

Representing PRO and serving as leaders for the automotive aftermarket industry, the network has announced three new members who will serve on the network’s Select Committee. Courtney Pahlke, Top Coverage LTD As owner of Top Coverage LTD, Pahlke has taken everything her father taught her and her...

PRO is hosting a general membership meeting and networking roundtable, along with two days of installer training at Auto Additions in Westerville, Ohio, September 16-17. Whether you're a shop manager, owner, technician or installer, this event will connect members with valuable resources and the...

PRO named Courtney Pahlke as the council’s latest volunteer spotlight member. Pahlke is a PRO select committee volunteer and the owner of Top Coverage Ltd., a family-owned automotive restyling business. Get to know Pahlke in her interview with SEMA below. SEMA: What inspired you to pursue a career...

One hundred ninety SEMA member company employees have obtained the SEMA Accessory Sales Professional (SASP) certification, and companies are reporting increased sales as a result. The certification is a resource developed by PRO and is designed to help restyling businesses build a more successful...

PRO Select Committee members recently met with SEMA Board members to discuss strategic priorities for the PRO council and participated in two days of networking and team building activities as part of the 2021 Select Committee Summit. “The Select Committee Summit provided a great opportunity for...