The SEMA Truck & Off-Road Alliance (TORA) is bringing back its Feature Vehicle Showcase to the 2025 SEMA Show, spotlighting some of the most impressive and innovative builds in the industry. Ten vehicles were selected to represent TORA this year, each highlighting creativity, craftsmanship and the...

The SEMA Truck & Off-Road Alliance (TORA) brought industry members together for a special networking event during the Great Smoky Mountain Jeep Invasion on Thursday, August 21, 2025. Nearly 100 professionals gathered at the Staybridge Suites in Pigeon Forge, Tennessee, making it one of TORA’s most...

The SEMA Truck & Off-Road Alliance (TORA) named Nic Brooks, director at Adventure Lifestyle, as the council's newest spotlight member. Get to know Brooks in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road industry?  Nic Brooks: I've...

The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA in 2025! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support...

Celebrate the automotive restyling industry, honor outstanding members and grow your industry knowledge.

The SEMA Professional Restylers Organization (PRO) has announced the six vehicles that will compete in the 2025 PRO Cup Challenge, an exciting showcase of creativity, innovation and restyling excellence. These builds will be featured front and center in the PRO Booth #50197 in West Hall at the 2025...

Thank you to everyone who joined the SEMA Professional Restylers Organization (PRO) General Membership Meeting on September 17. We enjoyed connecting with you, sharing updates and discussing exciting plans for the rest of the year. Below is a recap of what was discussed. For more information on how...

The SEMA Professional Restylers Organization (PRO) named EGR USA as the council's newest spotlight member. Get to know the company's story in the SEMA News interview with EGR USA's National Sales Director Pat Johnson below. SEMA News: Tell us the story of your shop. Pat Johnson: The family business...

The SEMA Professional Restylers Organization (PRO) is proud to recognize its members who are celebrating milestone anniversaries as members of PRO! These companies have played a significant role in advancing the automotive restyling industry, and we are proud to recognize them for their support...