The awards recognize the most innovative and cutting-edge aftermarket products that will be for sale in 2021.

Each part of the Las Vegas Convention Center (LVCC) has its own concessions, and with the food court in the new West Hall expansion, Showgoers have even more food options.

SEMA Showgoers who want to stay close to monorail stations are encouraged to make their hotel reservations while rooms are still available.

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas.

Although the deadline has passed for the additional new product $75 entry fee, it’s not too late to enter a product(s) in the New Products Showcase—the No. 1 reason buyers attend the SEMA Show.

Here’s a rundown of key deadlines for several booth services, as well as checklists to keep you on track and on budget.

With the last live Show having taken place a full two years ago, the aftermarket is roaring back to do business November 2–5 in a greatly expanded Las Vegas Convention Center (LVCC).

The early registration discount for the 2021 SEMA Show has passed. The price is now $90, and domestic attendees can pick up their badges on-site.