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Council or Network Update

Welcome New TORA Members!

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the council's newest members! 351 Saskatchewan 3gen Group LLC Brok Products ClubNation LLC Desert Shark DuroBumps Federated Auto HCF Motorsports LLC Heimdall Partners LLC Hothead Headliners Inc Magnuson Products LLC Martin's Rod and...
Council or Network Update

TORA Member Spotlight: Bond Gilmer of Rebel Off Road Shares Upcoming Projects

The SEMA Truck & Off-Road Alliance (TORA) named Rebel Off Road as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Bond Gilmer, Rebel Off Road's president, below. SEMA News: Tell us the story of Rebel Off Road. How did the company start?  Bond...
Council or Network Update

Nominate for TORA Awards to Honor Truck and Off-Road Industry Excellence

Nominations for the SEMA Truck & Off-Road Alliance (TORA) Hall of Fame, Retailer of the Year, and Jessi Combs Ambassador of the Year awards are open now at www.sema.org/cn-awards. Presented at the SEMA Show, the TORA Industry Awards honor outstanding members who have made significant contributions...
Council or Network Update

New Market Report: Pickup Sector Accounts for 32% of Retail Sales

The Pickup sector remained strong for the automotive specialty-equipment market in 2023, accounting for 32% of retail sales, according to the new 2024 SEMA Market Report. Automotive specialty-equipment market sales also grew to $52.3 billion in 2023, an increase of about 1% over 2022. Produced by...
Council or Network Update

VIDEO: Relive the '24 Toyota Tacoma Measuring Session at SEMA Garage

SEMA Garage recently completed another successful measuring session, this time offering specialty-equipment manufacturers access to the '24 Toyota Tacoma. Watch the video below to hear from participants and learn how they benefited from attending the measuring session. Interested in attending the...
Event

Motivating My Company to Have an Ally Mentality and the Value it Brings

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This panel of company owners/executives will give a first-hand account of what male ally initiatives they have implemented in their teams/companies and talk about the value it has brought. Viewers will be able to ask questions about these initiatives and take away ideas for how to build their own...
Event

Emissions Compliance: A Path Forward for Hydrocarbon Traps

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If you manufacture aftermarket air intake systems, then you are probably aware of what a hydrocarbon trap is (or you should be). This session will describe what hydrocarbon traps are, what they do, how you can incorporate them into your design AND how to achieve emissions compliance. SEMA has worked...
Event

Reimagine Aftermarket Service: A Guide to Digitizing Your Operations for Success

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In today's competitive landscape, aftermarket service operations are no longer a mere afterthought. Customers are demanding faster, more efficient, and personalized service experiences. This webinar, hosted by Kyndryl, will explore how digitizing your aftermarket service operations can empower you.