Social media is not a fad. It has changed the way businesses engage their customers and potential customers. It has become vital to build and protect your brand as well as generate leads and sales. One challenge is staying knowledgeable on vital and emerging trends.

A dedicated Aftermarket Zone and rare presentation from SEMA will provide attendees at the 2011 National Automobile Dealers Association (NADA) Convention & Expo with a chance to discover how relevant and profitable the aftermarket can be for new-car and -truck dealerships.

News and updates from SEMA's councils and committees.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

Hun Oloi Earns WyoTech Dream Award Scholarship WyoTech – Laramie automotive technician graduate Hun Oloi was selected as the winner of the school’s 2010 Dream Award, which recognizes a graduate who has completed his/her education while overcoming extraordinary challenges. Oloi overcame language and...

Here are some great shots of the customized Honda display vehicles that captured the spotlight at the 2010 SEMA Show. The vehicles are part of a photo collection that includes more than 2,000 images of all of the rides that made the journey to Vegas in 2010. Check out all of the display vehicles by...

Attention SEMA members: The May issue of SEMA News will include the 2011 SEMA Membership Directory. Members are encouraged to review and update their company and staff information now for accuracy. In order for an accurate company listing to be included on the SEMA.org website and in the 2011 SEMA...

Arrangements where resellers are required to sell at or above the price set by the manufacturer are known as resale price maintenance agreements or RPM. As a quick refresher, in Leegin Creative Leather Products Inc. vs. PSKS Inc., the U.S. Supreme Court decided that, under federal antitrust law...

ROOKIE DRAG RACER: Kurt Busch, driver of the No. 22 Shell-Pennzoil Dodge Charger in the NASCAR Sprint Cup Series, will be making his NHRA Full Throttle Series debut at the 41st annual Tire Kingdom NHRA Gatornationals March 11–13 at Gainesville Raceway.

In his 2011 State of the Union Address, President Obama called for repeal of the 1099 reporting requirement included in last year’s health care legislation. SEMA has steadfastly opposed the burdensome rule that will require businesses to issue 1099 reporting forms to all vendors from whom they buy...