Check out the full schedule of celebrity appearances here to find out where your favorite builder, racer, influencer or television star will be appearing!

Discover the spectacular and interactive activations--from OPTIMA to Nitro Circus to Shell Performance Unbound and more--set for the SEMA Show.

The chart-topping band has sold out shows at some of the country's biggest venues and built a committed fanbase.

By SEMA News Editors Lincoln Nautilus Named 2025 MotorTrend SUV of the Year MotorTrend Group has announced the Lincoln Nautilus as the 2025 SUV of the Year award winner. Lincoln's premium SUV stood out from competitors thanks to its elegant and sporty exterior, excellent driver assist features...

Get to know Tran, marketing director at LIQUI MOLY, in her interview with SEMA News.

Events and activations planned for the 2024 SEMA Show.

Know where the candidates stand and what's at stake by watching SEMA's series of election guide videos.

SEMA is providing vetted links to important voter information, questions to ask candidates during campaign events and social-media assets and sample messages to encourage their employees, customers and community members to register to vote.

Booth vehicles, sponsored vehicles and featured vehicles are all eligible and will be cleaned each morning by the Mothers Polish detailing team.

Coffee, charging stations and an on-site grab 'n' go make the member lounge the perfect place to unwind and connect with industry peers.