Presented at the 2024 SEMA Show, the TORA Industry Awards honor incredible people, products, and builds in the truck and off-road industry. Congratulations to this year’s recipients!

SEMA Truck & Off-Road Alliance (TORA) members, You don’t want to miss our networking mixer taking place at King of the Hammers in Johnson Valley, Calif.! The event will take place on Feb. 6, 2025, from 6 – 8 p.m. in the VIP tent. This mixer is an incredible opportunity to connect with industry peers...

The SEMA Truck & Off-Road Alliance (TORA) will host a Town Hall Meeting at COBB Tuning in Austin, Texas, on Thursday, Feb. 20, 2025, from 5 – 6 p.m. The Town Hall is a great chance to hear from TORA’s Select Committee, SEMA Sales, and SEMA Government Affairs about issues that are impacting the truck...

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest member companies! ALLTOP USA LLC Carbonaddons Don Kyatt North America Full Travel Bags, LLC KillRazR Kustomz Kingz Customs ORC DESIGN LLC ProSpeed Incorporated Straight Line Customs inc. Weber State University Wheels Agency...

The SEMA Truck & Off-Road Alliance (TORA) named Lou Lobsinger, national sales director at American Expedition Vehicles, as the council's newest spotlight volunteer. Get to know Lobsinger in his interview with SEMA News below.  SEMA News: What inspired you to pursue a career in the truck and off-road...

Thank you to everyone who joined TORA, MPMC, and FLN at our joint networking reception at the 2024 PRI Show! We had a great turnout and were excited to connect with our members. The truck and off-road industry plays a big role in automotive racing and performance, and the reception was the perfect...

President Biden recently signed the SEMA-supported "Expanding Public Lands Outdoor Recreation Experiences Act" (EXPLORE Act), H.R. 6492, thus establishing an important, comprehensive public lands law that will improve the permitting process for motorized recreation events on federal lands and...

Congratulations to Classic Soft Trim Pittsburgh for being crowned the 2024 PRO Cup Challenge Winner for their ‘24 Toyota Rav4 XLE Hybrid! Additionally, Auto Trim Restyling took home the PRO Cup Challenge People’s Choice Award for their ‘24 Toyota Land Cruiser LC250.

In honor of the dedication that drives the specialty-equipment industry forward, the SEMA Professional Restylers Organization (PRO) presented awards to leading companies and individuals at the 2024 SEMA Show, recognizing those who have made excellent contributions to the automotive restyling market...

By Hannah Neal, PRO Select Committee Member After reviewing PRO’s goals set by the council’s Content Subcommittee in early 2024, the subcommittee decided it would be beneficial to increase its goals for 2025. The PRO social media pages received a phenomenal response from the 2024 SEMA show...