“You’ll never truly understand another person until you’ve walked a mile in his shoes.” So true. Taking the time to really understand your customers’ needs—from their perspective—can pay big dividends in goodwill and lasting, productive relationships.For example, ask any retailer who is trying to...

Ford Super DutyThe 2017 Ford Super Duty, with its body-hugging wrap, reveals some of the design influences from the latest 2015 models—Mercedes GLC Here’s a look at two of several prototypes for the new Mercedes GLC that were caught on film leaving the factory.Mini ClubmanWith the light camouflage...

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine. He was talking about how blowers were moving from pure racing applications to the street, and the opening pages of the story included this photo of Tom Beatty in his shop in Sun Valley...

One of the more challenging quests in the specialty aftermarket is to attract, hire and develop qualified employees—people who will fill a range of roles and help our members’ businesses transition to the future. This is especially challenging as new technologies emerge at an increasing speed. That...

Breaking news from SEMA member companies, including Brake Parts Inc., Quest Automotive Products, Yokohama Tire, Action Car and Truck Accessories, Surf City Garage and more.

Containing Costs in the Data-Breach EraDuring a recent speech at the Federal Trade Commission (FTC), President Obama reminded us: “If we’re going to be connected, then we need to be protected.” The sentiment summarizes a growing problem facing businesses that rely on modern technology to transact...

With nearly 1,500 one-of-a-kind vehicles, thousands of manufacturers and product debuts, the SEMA Show is where industry professionals go to discover new trends and do business. Meanwhile, consumers and auto enthusiasts have had to watch from afar as they eagerly wait for the products to hit store...

- Voting Open for the 2015 SEMA Board Election- How You Can Compete in 2015’s Battle of the Builders- Early-Bird SEMA Show Hotel Deadlines Expiring in July