Located in Covina, California, Bert’s Mega Mall has a celebrated reputation as the nation’s largest powersports super store. Originally a bicycle retailer, it was bought in 1958 by Ed Seidner, who kept the Bert’s name because he couldn’t afford to change the signage and business cards at the time...

While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on...

Although it’s likely that the industry is feeling the SEMA crunch and busy preparing for the Show, it’s important to stay up-to-date and in-the-know about what to expect at the upcoming event. Be sure to carve time out of your day to read what’s happening. Identifying your “must-read” publications...

For many automotive specialty-equipment manufacturers, emissions certification is an essential step in developing and bringing new performance or engine-related products to market. In fact, emissions compliance is a legal requirement. It is illegal under both California and federal law to sell...

Known worldwide as the specialty-equipment industry’s premiere trade event where business gets done, the annual SEMA Show is more than a week-long extravaganza of hot aftermarket products, customized vehicles and industry networking. It’s also heavy on learning opportunities.

The SEMA Emerging Leaders Conference can help transform promising employees into the best leaders and managers they can be.

On July 10, 2015, SEMA members joined with car clubs and thousands of enthusiasts to celebrate the sixth annual Collector Car Appreciation Day (CCAD). A wide range of official events was held in the United States, Canada and France to commemorate the day, designated by SEMA-requested U.S. Senate...

Industry news from SEMA-member companies, including Mitchell 1, Kahn Media Inc., Meyer Distributing, RTM Productions, Premier Performance Products and more.