The need to adapt in order to survive in the COVID-19 era became a common theme during SEMA360 last November, when we heard from several industry experts who offered their advice on how to take businesses virtual and still deliver the ultimate customer experience. One such session was “The Customer...

Providing programs and educational offerings are essential elements of the mission statement for the Emerging Trends & Technology Network (ETTN). From in-person Lunch ’N’ Learn events and virtual meetings to Live Chats, Member Insights, the Student Competition and Vehicle Sharing Programs, ETTN...

Leading up to 2020, the Truck & Off-Road Alliance (TORA) planned to host regional events at enthusiast and trade shows. Though TORA held a networking reception at the January 2020 King of the Hammers event in Johnson Valley, California—and an informal gathering at the Detroit 4Fest in mid-September...