Two separate measuring sessions will break ground at the SEMA Garage Detroit facility this June. The Chevrolet and GMC Measuring Session, June 13-15, will host a combination of '23/'24 Chevrolet and GMC midsize, light-duty and heavy-duty trucks. The Ford event, June 27-29, will host the all-new '23...

Collector Car Appreciation Day (CCAD) will be celebrated Friday, July 14, 2023. At the request of the SEMA Action Network (SAN), this holiday has been marked each year--since 2010--by a U.S. Congressional Resolution recognizing that the "collection and restoration of historic and classic cars is an...

Buyers and attendees can maximize their Show experience with the interactive map and exhibitor list.

The 30-year-industry-veteran will oversee the SEMA Garage in Diamond Bar, California, and Detroit.

Wilwood Engineering--the Camarillo, California-based designer and manufacturer of high-performance disc brakes and components--has appointed Brian Cox as its new media relations manager. Cox joins the marketing/advertising team and will focus on new and long-standing relationships in automotive...

Sources have caught the upcoming refresh for the '24 Chevy Tahoe High Country as it was testing in Metro Detroit. Though the front end is camouflaged, the prototype appears to have a dual-tier lighting configuration, which will be all-new for the Tahoe/Suburban. What gives this prototype away as the...

The recent IndyCar race at the iconic Indianapolis Motor Speedway not only showcased thrilling high-speed action but also brought together industry leaders and supporters of the SEMA Political Action Committee (PAC) for a memorable event. SEMA PAC donors were granted exclusive access to a suite with...

America's Outdoor Recreation Act of 2023--the first comprehensive package of its kind since 1963--will help expand public trail access and increase the $862 billion outdoor recreation economy.