NHRA Unleashed and NMCA to Join Forces The NMCA Flowmaster Muscle Car Nationals series has announced that the Aerospace Components NHRA Unleashed program will combine forces with the National Muscle Car Association (NMCA) to deliver fun and close side-by-side racing for fans and competitors alike...

SEMA Show exhibitors can now get their news and announcements to editors and reporters by utilizing the online media center located at www.SEMAShow.com.

SEMA offers many benefits that can help members save money and grow their business, including consumer credit solutions. SEMA has partnered with GE Money on the CarCareONE consumer credit card, which allows participants to offer their customers more time to pay with 6- and 12-Month Special Financing...

SEMA is pleased to showcase its new and improved website, which provides much greater navigation and content to help you plan for the upcoming Show. Please note that the link to the “Exhibitor Manual” is located at the center of the page in the box entitled “Exhibitors” and under the “Exhibitors”...

The Federal Reserve Board issued a final rule to limit swipe fees imposed on retailers when accepting debit card payments at $.21 per transaction, effective October 1, 2011. Banks and payment processors may also charge $.01–$.03 more to cover fraud prevention and other adjustments, bringing the...

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)?

To learn what it takes to market product for use by American armed services, we talked to some specialty-equipment manufacturers that have branched out from traditional commercial sales to work with military suppliers. Among those willing to share their experiences were FOX Racing Shox, ICON Vehicle...

As the world’s premier automotive specialty-products trade show, the 2011 SEMA Show, to be held at the Las Vegas Convention Center from November 1–4, 2011, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to...

Internet speaker and business consultant Joe Dysart has outlined some of the key elements that should be in place, based on insights from top experts in the medium, when developing a social media policy for your company and its employees.

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list.