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Press Release Article
By Amanda Gubbins, SEMA Harley-Davidson has successfully created a brand that extends beyond manufacturing motorcycles into fostering a lifestyle. Steve Earnshaw, Director of Strategy and Business Development for Harley-Davidson's Genuine Parts & Accessories division, believes that Harley's customer...
eNews Article
Thinking of trying to sell your product overseas but not sure where to start? Say you make a Jeep accessory that is a hot seller here in the United States and you want to know where else the Jeep is popular. SEMA can help. It has sales data for Jeep in more than two dozen countries. The same data is...
eNews Article
Let’s say you’ve launched a start-up company and are ready to sell your first line (or lines) of new product. Or perhaps you are a small to medium manufacturer looking to take sales to a whole new level. Or maybe you head the marketing department of a company in need of growing its sales force. In...