By Jason Chandler The challenge to build the industry’s next generation of skilled, passionate talent continues to grow across the automotive aftermarket, making the need for hands-on trade education, mentorship, and real-world exposure more important than ever before. This is especially true as...

The SEMA Automotive Restoration Market (ARMO) is now accepting applications for Feature Vehicles at the 2026 SEMA Show. Each year, ARMO selects a group of vehicles to represent the council throughout the Show. Featured vehicles may appear in the ARMO booth, at the ARMO Reception, and in designated...

The SEMA Automotive Restoration Market Organization (ARMO) has introduced a new Product Spotlight program highlighting innovative products from its member companies that support the restoration market. The latest spotlight features an offering from Auto Metal Direct (AMD): The Ultimate OE-Correct...

The SEMA Automotive Restoration Market Organization (ARMO) is proud to welcome its newest members! We are glad you are here and look forward to collaborating with you as part of the council. American Lube Supply Inc. American Metal Unlimited LLC Andy’s Beach Trucks Browns Custom Specialties Gray’s...

The SEMA Automotive Restoration Market Organization (ARMO) is hosting a General Membership Meeting and Panel Discussion focused on business best practices for restoration shops on Thursday, June 25 at 10:00 a.m. PT/1:00 p.m. ET. During the general membership meeting, select committee leaders will...

Social media is a great tool for reaching target audiences and promoting a brand. In the video below from ARMO’s virtual library, Barry Alt, founder of Motorhead Digital, and Dan Kahn, founder of Kahn Media, share how aftermarket shops and businesses can utilize the Three C’s – Content, Calendar...