Your expertise deserves more influence. Help steer the programs and resources that define the wheel, tire, suspension, and brake industry. Apply today to join the WTSBC Select Committee.

By Brett Kinsfather, Shopmonkey In January, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) Select Committee met to explore and decide exactly how to build our community while delivering greater value to our members. Those meetings resulted in a series of short-, mid-, and long-term...

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) Coffee & Conversation in March brought together manufacturers, retailers, supply chain experts, and industry leaders for an in depth discussion on one of today’s most challenging topics: tariffs and their ongoing impact on the automotive...

At the 2025 SEMA Show, the Wheel, Tire, Suspension & Brake Council (WTSBC) proudly inducted Craig Donnelly of BBS into its prestigious Hall of Fame, an award reserved for individuals whose lifelong impact has advanced the professionalism, innovation, and national reach of the aftermarket. For...

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) recognizes individuals and companies whose leadership, innovation, and dedication elevate the entire aftermarket community. At the 2025 SEMA Show, the council proudly presented its Person of the Year Award and Business of the Year Award to...

Discover how the Women’s Leadership Forum, Women’s History Month celebrations, and a virtual education session empowered members and highlighted the women driving the automotive aftermarket forward.

Are you passionate about the automotive aftermarket and interested in helping elevate women across the industry? The SEMA Businesswomen's Network (SBN) is seeking passionate volunteers to join its Select Committee and help shape valuable programs, events, and resources that support and empower women...

As the General Manager of the Racing Division at Brembo North America, Mike Messina oversees the technical and commercial direction of some of the most respected motorsports braking applications in the industry. His role spans everything from OEM racing development and new market expansion to media...

The SEMA Businesswomen’s Network (SBN) is proud to announce the return of its dynamic, expanded booth at the 2026 SEMA Show, an immersive space dedicated to visibility, connection, and hands-on engagement for women in the automotive aftermarket. After last year’s tremendous success, SBN is now...