The eye-catching project vehicles may generate the most buzz on the Show floor, but at the SEMA Show, there’s no better place to assess the state of the automotive aftermarket—and to stay abreast of all the latest tech and trends—than the New Products Showcase, located on the Skybridge between the...

Industry news from SEMA-member companies, including DEI, COMP Performance Group, AirPro Diagnostics and more.

On July 12, 2019, SEMA members joined with car clubs, businesses and thousands of enthusiasts to celebrate the 10th annual Collector Car Appreciation Day (CCAD). A wide range of events was held in the United States and Canada to commemorate this special day. The celebration was designated with SEMA...

Coker Group, which includes Coker Tire, Wheel Vintiques, Universal Vintage Tire, Phoenix Race Tires, Specialty Wheel and Roadster Wire Wheel, announced a rebranding of the group. The new name—Legendary Companies—is meant to represent the breadth and scope of its current market segments while...

Getting customers to take the time to write a glowing review about your business often takes some cajoling, but as most businesses know, the payback is substantial. Online reviews have become the de facto arbiters of what’s cool, what’s not, what’s worth paying for, and what’s worth running away...

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product...

The SEMA High School Vehicle Build Program aims to introduce high-school students to the automotive customization hobby and lifestyle through real-world, hands-on educational experiences. This year, five high-school auto-shop programs across the United States participated in the program. The schools...

The SEMA Garage was the venue for the fourth SEMA Export Fair. SEMA members from 18 states traveled to Diamond Bar, California, for the two-day event. It included a series of sessions on hot exporting topics, such as the preferred method of communicating with overseas buyers (messaging apps rather...

Artificial intelligence (AI) solutions are making it ridiculously easy to auto-generate professional-looking marketing videos these days, complete with story lines, special effects, cool transitions, soundtracks and narration. Incredibly, some of these solutions enable users to auto-generate a...