You can significantly spike visits to your e-commerce site with clever promotional campaigns, which can generate intense fascination for your product or service on social media. As you’ve most likely seen, such campaigns can go viral and attract millions of visits to an e-commerce site. But even...

We spoke with SEMA’s council and network leaders to find out what initiatives they are working on, what’s currently trending in their markets and what they envision the future might hold, and also the challenges they face. Common themes include fighting government overreach, the continued growth of...

Businesses looking to keep visitors glued to their websites and other digital properties with interesting content—including social-media posts, articles, images, videos, podcasts and more—are finding relief with auto-curation tools. Such solutions can be programmed to automatically search out and...

The laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA government affairs office is to stay on top of all relevant state and federal legislation and...

The primary focus of SEMA’s dedicated market research department is to develop reports throughout the year that provide insights on the automotive aftermarket industry and consumers. From its annual “SEMA Market Report,” which provides an overview on the state of the U.S. specialty-equipment market...

Businesses looking to automatically generate written reports from their databases now have a raft of choices available, thanks to the emergence of writing software that uses artificial intelligence (AI). Such AI-generated writing solutions can drill down into company databases and automatically...

Businesses are realizing significant savings by securing their legal advice virtually—over the web—rather than meeting with attorneys who charge expensive fees by the hour.

McLaren 750LT Long Tail Mule: McLaren is understood to be readying a faster, lighter Long Tail version of the 720S for launch next year.’21 Jeep Grand Wagoneer Mule: The Wagoneer and larger Grand Wagoneer will be based off the ’19 RAM 1500 platform.’20 C8 Corvette in Rapid Blue: The bright-blue hue...

In a marked shift from previous years, hackers are much more likely these days to be bent on stealing your computing processing power than embedding ransomware or other malware in your network, according to a March 2019 report from IBM (www.ibm.com/security/data-breach/threat-intelligence). That’s...

About 500 members of the automotive specialty-parts industry attended the 2019 SEMA Installation & Gala, themed “Recognizing Leaders and Legends,” at the Anaheim Marriott in Anaheim, California, on July 26, to pay tribute to the specialty-equipment industry’s pioneers and dedicated volunteers.