By Matt Ryce Shopify’s upcoming integration with OpenAI’s ChatGPT could redefine how consumers buy automotive parts online. In this article, Marcosm LLC founder, Matt Ryce, breaks down what this new era of conversational commerce means for the performance aftermarket, and how brands can prepare. The...

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA's nine Councils and Networks. Serving as a volunteer leader is your opportunity to: Expand your network – Connect with fellow industry professionals and leaders...

The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola about the 2026 Board of Directors nominations, which are now open to SEMA members online here: Dear SEMA Member: A strong SEMA Board means wise leadership and an association that serves its members well. As a member...