Daimler’s much anticipated U.S. introduction of the Smart brand has been a homerun. Early waiting lists, buyer deposits, a bicoastal tour and social gestures have helped the small car wedge itself into the consciousness of mainstream consumers. Touted as a fuel-sipping urban vehicle, the Smart...

The past few months have been especially troublesome for the automotive industry. With only a few exceptions, vehicle manufacturers were facing steep declines in sales. August sales, on the other hand, have provided some good news. Midsize and large-pickup sales have rebounded from a dip, posting...

According to responses from SEMA’s Automotive Lifestyles Survey—an annual poll of enthusiasts and their automotive hobby—vehicle-buying habits have changed from the previous year. Not only has the number of new-car purchases decreased, but the length of ownership has increased. Consumers have kept...

August sales reports have brought favorable news to the automotive industry, and the effects could translate to rebounding sales for SEMA members. Immediately following a turbulent period of slumping unit sales, August unfolded in a positive direction across the board.

YJK Motorsports

The Chinese government recently announced the legalization of 500 specialty-equipment products. The Chinese government is sponsoring a trade show—China International Auto Parts Expo—to cover the entire automotive market and will dedicate two halls to specialty-equipment product. For those SEMA...

SEMA Chairman-elect Rick Rollins (right) welcomes and applauds Mr. Li Rengui, chairman of the government-sponsored China International Auto Parts Expo (CIAPE), as he announces that new laws in China now enable SEMA member companies to sell products legally in the country.

Las Vegas is partnering with SEMA to maximize the experience of SEMA Show attendees.

SEMA is currently looking for Southern California-based member companies to donate the use of their vehicles for a new public service announcement (PSA) promoting the Racers Against Street Racing (RASR) program. We are looking for high-performance sport-compact vehicles, musclecars or any street...