Showgoers that book rooms in the SEMA Show block receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

Each additional product is $150 per entry if submitted after the October 8 deadline.

Vice President of Sales Cory Kraft shares UnderCover’s breakthrough moment and what projects the company is working on in 2021.

Bipartisan pro-motorsports, pro-business legislation was introduced to protect the future of racing and motorsports-parts businesses.

Jim Liaw has joined Performance Racing Industry (PRI) as the general manager leading the staff and operations out of the Aliso Viejo, California, office.

Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list.

Buyer registration for the 2021 SEMA Show—Tuesday-Friday, November 2-5— is available at www.SEMAShow.com/attendee.

SEMA eNews highlights SEMA-member companies’ websites weekly through Hot Links to Cool Sites.