- Read more about #SheIsSEMA Spotlight: April Wong of Unicorn Tire Takes on Challenges With Confidence
Get to know Wong, marketing specialist at Unicorn Tire, in her interview with SEMA News.
Staying current on regulatory emissions compliance is essential for performance product manufacturers to mitigate risk and avoid costly enforcement actions.
The working project invites TORA members to take part in protecting trail access and supporting responsible recreation.
From the SEMA Washington, D.C., office
SEMA and PRI continue advancing "Right to Race" efforts nationwide to protect race tracks and the racing community. Here's the latest:
Before submitting their 2026 SEMA Show Exhibit Space Rental Application, exhibitors must activate or create an account in our new system to participate.
A long-closed race track near Pueblo, Colorado, is set to reopen later this year under new ownership, according to published reports.
Submit your booth agreement and deposit to take part in this year's event, Nov. 3-6, Las Vegas.
Learn how the acquisition enhances responsible land use advocacy efforts, expands resources available to members and more.
Designed for automotive professionals ready to level up their leadership, communication and presentation skills in just two days, May 14-15 in Detroit.
Add your business to our official coalition letter and advocate for the right of independent manufacturers and shops to modify vehicles.