SEMA Member News chads Sat, 04/01/2023 - 17:29
Every year, collector car aficionados and restoration pros gather at Spring Carlisle, the world-renowned classic car swap meet, car corral and auction.
The products featured are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadata.org.
Hyper-Personalizing Newsletters With All-Seeing Databases chads Sat, 04/01/2023 - 17:03
Marketers looking to hyper-personalize their newsletters to customers are using new technology—enhanced Customer Data Platforms (CDPs)—to ensure the personalized details they have on each customer is maxed-out.
Moving On chads Sat, 04/01/2023 - 13:47
2023 marks the 100th anniversary of Carroll Shelby’s birth. The milestone will be celebrated in a number of ways, from a Centennial-Edition Mustang by Shelby American to a tribute to his life and cars at the Goodwood Revival in England this fall.
Along with SEMA’s work in government affairs, trade events, and professional advancement programs, it’s long been a top priority to help businesses make data-driven business decisions by means of targeted research. The goal is to help members understand the size and scope of the industry, and help define investment opportunities, segment by segment.
Chris Stewart was walking out of a concert in Grand Rapids, Michigan, in 2003 when a lowered white Honda Civic ES hatchback caught his eye. He was running a car club for import-car owners out of the house he rented while attending college and thought the car’s owner could be a good fit.
A pattern began to emerge while researching “Your Message Here,” our October 2022 SEMA News article explaining why and how industry professionals should contribute to automotive podcasts as guests: It felt impossible to talk about the marketing potential of appearing on a podcast without examining the virtues of sponsoring one.
Women vehicle builders are on the rise, and successive generations are now flexing their garage prowess in growing numbers. That fact was especially demonstrated in the recent SEMA Businesswomen’s Network (SBN) All-Female ’21 Ford Bronco Wildtrak Build, unveiled at the 2022 SEMA Show in Las Vegas.
10 Questions for Mike Burns chads Sat, 04/01/2023 - 10:15
Mike Burns came to the specialty-equipment market after launching a successful career in finance. A holder of an MBA from the University of Colorado, he has worked as an analyst for energy companies such as ConocoPhilips and as a budget and resource director for the U.S. Air Force. A 2018 SEMA Launch Pad semifinalist, Burns developed his ValvoMax Quick Twist Valve to facilitate easy oil changes without the use of tools. The ValvoMax has sold more than 50,000 units to date, and for his efforts, Burns was named SEMA’s 2022 Gen-III Innovator of the Year at last year’s 2022 SEMA Industry Awards Banquet. The award recognizes young entrepreneurs (age 40 and under) for their innovations in the specialty-equipment market.
The Battle to Save Oceano Dunes Continues chads Sat, 04/01/2023 - 09:59
For decades, recreationists and off-roaders have been able to enjoy riding all types of motorized vehicles from trucks and SUVs to dune buggies and quads on a California beach. That thrill will soon vanish if the California Coastal Commission has its way. The Commission issued a plan to abolish off-highway vehicle (OHV) access to California’s Oceano Dunes State Vehicular Recreation Area (SVRA) by 2024. SEMA is challenging the Commission’s extreme plan in California Superior Court for San Luis Obispo County. SEMA’s joint lawsuit with Ecologic Partners—a legal collaboration between the Off-Road Business Association (ORBA), American Sand Association, and American Motorcyclist Association District 37—is scheduled for a June 15, 2023 hearing and will be a key moment in the fight to protect motorized recreational access around the country.
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