The program invites automotive restylers to design an accessory package for a new-model car or truck that is marketable, easy to replicate and profitable to dealerships.

This isn't about politics; it's about innovation! Join our panel for a deep dive into the future of fuel technologies and the challenges posed by the electrification surge.

With thousands of media covering the SEMA Show, the Online Media Center provides opportunities to spotlight products, make announcements and direct attendees to booths.  

In 2023, we introduced SEMA Fest, a one-of-a-kind festival that seamlessly blended motorsports, music and car culture. This year, we're taking it up a notch.

The upgrade includes new testing bays and dynamometer to support hydrogen powertrain development.

Learn the story behind AutoMeter, subject of the HRIA's latest member spotlight.

Get to know Neal, the vice president of Automotion Customs, in her interview with SEMA News.

See the all-new AFA 1000 Series Heavy-Duty Headset and the Proxes Sport A/S+ Ultra-High Performance All-Season Tire.

The Ferrari EV was disguised with a Maserati Levante body and a fake exhaust.