Register now for the West Coast Customs Experience training program and wrench with the pros on three new Chrysler vehicles.

The West Coast Customs (WCC) Experience is returning to Las Vegas for the 2013 SEMA Show. Located in booth #11293, Ryan Friedlinghaus and the WCC Crew will be hosting master classes on what it takes to turn a vehicle into a rolling work of art. Register now for one of just 240 available seats. In addition to training, you'll also have the opportunity to play an important role assisting the WCC technicians as they work against the clock to customize three new Chrysler vehicles by Friday at 4:00 p.m.

Each day classes will focus on a different aspect of today's automotive specialty-equipment industry. The workshops will run from 10:00 a.m.–3:00 p.m. daily, and participants must be at least 18 years old and have a SEMA badge to participate. Sign up now and get ready to roll up your sleeves and become a part of SEMA Show history.

In addition to the training sessions, West Coast Customs will also host a variety of live performances and guest appearances including:

• Ryan Friedlinghaus and the WCC crew
• Ryno Templeton – Artist/Painter
• DJ Ashba of Guns N' Roses
• Ben Corn (Live) – Tattoo Artist
• The Monster Kids - Performing LIVE Daily
• David Garibaldi – Performance Painter LIVE
• DJ E-Fresh - Spinning all day

	The SEMA Show Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles.

The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center's South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.

Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.

In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.

SEMA Show Dirt Theater Educational Sessions

Powersports: UTV Accessorization
When: Monday, November 6, 3:00 p.m.–4:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports: Driver's Panel: Making the Jump to UTVs
When: November 6, 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports Marketing in the Social World
When: November 6, 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, S204

More information on the 2013 SEMA Show is available at www.SEMAShow.com. 

	The SEMA Show Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles.

The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center's South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.

Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.

In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.

SEMA Show Dirt Theater Educational Sessions

Powersports: UTV Accessorization
When: Monday, November 6, 3:00 p.m.–4:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports: Driver's Panel: Making the Jump to UTVs
When: November 6, 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports Marketing in the Social World
When: November 6, 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, S204

More information on the 2013 SEMA Show is available at www.SEMAShow.com. 

	The SEMA Show Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles.

The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center's South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.

Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.

In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.

SEMA Show Dirt Theater Educational Sessions

Powersports: UTV Accessorization
When: Monday, November 6, 3:00 p.m.–4:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports: Driver's Panel: Making the Jump to UTVs
When: November 6, 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, S204

Powersports Marketing in the Social World
When: November 6, 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, S204

More information on the 2013 SEMA Show is available at www.SEMAShow.com. 

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Arlene Wood

	Brian Reese, vice president of product and business development for COMP Performance Group, won SEMA's inaugural Gen-3 Innovator Award at last year's SEMA Show Banquet.

• A “Gen-3 Innovator” is a young individual from the industry who is making breakthroughs in the areas of new products, new approaches to business or setting new trends.
• The candidate must work in the automotive aftermarket industry.
• The candidate must be under 40 years of age as of December 31 of the current calendar year.
• An individual can win the award more than one (1) time provided that person qualifies for a second nomination.

By Della Domingo

	During the 2014 MPMC Media Trade Conference, journalists will have the opportunity to conduct private interviews with leading manufacturers.

Reporters, editors and freelance journalists: Conduct private interviews with leading manufacturers during the 2014 MPMC Media Trade Conference. Registration is now open and available. The 2014 event takes place January 21-23, at the Embassy Suites Orange County Airport North in Santa Ana, California.

The annual Media Trade Conference, which features 100 companies from SEMA's Motorsports Parts Manufacturers Council (MPMC), brings together members of the working press with motorsports parts producers for face-to-face private meetings. Media reps have the opportunity to meet with up to 14 exhibitors each day of the conference—for a total of 42 quality meetings throughout the event's three days.

Media will select the manufacturers they most want to meet with and indicate those which they do not want to meet with when registering online. A personalized schedule will then be created for the registered media, and sent out in early January. Register now! Questions? Media inquiries can be directed to dellad@sema.org. All manufacturer questions or general questions about the event can be directed to jimsk@sema.org.

Participating exhibitors:

AEM Induction Systems
AEM Performance Electronics
Aeromotive
AFCO Racing Products
Air Flow Research
Airaid Filter Co.
American Powertrain
AMSOIL
ARP
ATI Performance Products
Auto Meter Products
Axalta Coating Systems
Baer Brakes
B&M Racing/Flowmaster/Hurst
Banks Power/Gale Banks Engineering
BILSTEIN Shock Absorbers
BluePrint Engines
BMR Suspension
Borgeson Universal
Brembo
Burns Stainless
C&R Racing
Centerforce Clutch
Champion Oil
Cherry Bomb
Chevrolet Performance
Chris Alston's Chassisworks
Classic Industries
Coker Tire
COMP Cams
CORSA Performance
Crane Cams
Dart Machinery
DeatschWerks
Demon Carburetion
Design Engineering Inc. (DEI)
Edelbrock
Energy Suspension
E3 Spark Plugs
Falken Tire
Flaming River
Flex-a-lite
FOX Racing
FUELAB – a division of FCP
Garrett By Honeywell
Gear Vendors Overdrives
Gibson Performance Exhaust
Granatelli Motor Sports
Heatshield Products
Hedman Performance Group
Hellwig Products
Holley Performance Products
Hotchkis Sports Suspension
HUGHES Performance
Hypertech
JET Performance Products
K&N Engineering
Kenny Brown Performance Group
Lingenfelter Performance Engineering
Livernois Motorsports and Engineering
Lokar
Mac’s Tie Downs
MagnaFlow
Magnuson Superchargers
MAHLE Clevite
Maradyne High Performance Fans (Dreison International)
Mast Motorsports
MasterCraft Safety/Impact
McLeod Racing
Meguiar's
Mickey Thompson Tires
Milodon
Mr. Gasket
MSD Performance
Nitrous Supply
OPTIMA Batteries
Painless Performance
Pertronix
Precision Turbo and Engine
ProCharger
PRW Industries
QA1
Racepak
RePlay XD
Roush Performance, SLP Performance
Royal Purple
SCE Gaskets
SEMA
Snow Performance
SPAL USA
Specialty Auto Parts/PROFORM
SpeedDirect
Stainless Steel Brakes Corporation
Superchips
System 1 Filtration
TCI
Tenneco - Rancho - DynoMax - Thrush
Total Seal
Toyo Tire U.S.A.
TREMEC
Trick Flow Specialties
Turbonetics
Whiteline Suspension
Wilwood Disc Brakes