Compiled by SEMA Editors

The AAM Group presented the brand-new Excellence Cup honoring the fastest overall perfect engine build winner to Team Fragola from Peach County High School in Georgia at the 2016 Hot Rodders of Tomorrow Dual National Championship in Indianapolis.

Parts Pro Recognizes Fastest Perfect Engine Builds at Hot Rodders of Tomorrow Championship

The AAM Group, through its Parts Pro marketing program, presented the brand-new Excellence Cup honoring the fastest overall perfect engine build winner to Team Fragola from Peach County High School in Georgia, coached by Johnny Rickerson, at the 2016 Hot Rodders of Tomorrow Dual National Championship in Indianapolis. This capped of AAM’s pledge to honor every team building a perfect engine in the Elite 8 competitions held at the SEMA and PRI Shows. AAM created The Excellence Cup as a perpetual award that will be kept and displayed by the winning school for one year and then transferred annually to the fastest perfect engine-building team among the Elite 8 teams. The base will be inscribed with the team’s name and school of all past winners as a recognition of their accomplishments. AAM Program Sales Manager Jerry Simpson presented the awards at the season-finale event conducted at the PRI Trade Show. Teams that achieved at least one perfect engine build at one of the Dual National Championship events were awarded a plaque, while the team that clocked the fastest overall perfect engine was awarded with the Excellence Cup.

Elite 8 Perfect Engine Build Honorees:

• Team Fragola, Peach County High School, Georgia (Instructor: Johnny Rickerson) [Excellence Cup winner]
• Team Aeromotive, Fremd High School, Illinois (Instructor: Steven Elza)
• Team Be Cool, Elkhart Area Career Center, Indiana (Instructor: Ryan Gortney)
• Team Comp Cams, Burton Center for Arts & Technology, Pennsylvania (Instructor: Chris Overfelt)
• Team Holley, Forsyth Central High School, Georgia (Instructor: Marlo Miranda)
• Team Howards Cams, Belvidere North High School, Illinois (Instructor: Jill Arata)
• Team Taylor, Fremd High School, Illinois (Instructor: Steven Elza)

ADCO Products Joins Covercraft Industries

Covercraft Industries has announced that it is adding ADCO Products—a market leader in recreational vehicle covers and protection accessories and the official licensee for Winnebago-branded covers—to its stable of brands. This expanded platform will allow the businesses to cross-merchandise existing products into each of their respective markets. ADCO will continue to service its customer base under the ADCO and PCI brand names, and will operate as a division of Covercraft Industries. ADCO’s sales and management team members will all transition into similar roles within the merged company.

Rolling Big Power Signs Endorsed Product Sponsorship With DIESEL Motorsports

Rolling Big Power finalized an endorsed product sponsorship deal with DIESEL Motorsports during the 2016 PRI Trade Show in Indianapolis, making the City of Industry, California, company the official truck grille sponsor for all events of the 2017 DIESEL Motorsports season. Since its inception in 2001, the Rolling Big Power (RBP) brand’s portfolio has included wheels, grilles, steps, aftermarket accessories and other off-road performance products.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By Amelia Zwecher

Hire a part-time/temp recruiter or employment agency if you do not have a dedicated HR team.

In the digital age, it’s crucial for employers to have an online presence via social media and job boards in order to recruit new candidates. Here are some more tips hiring managers can utilize to attract and hire qualified employees:

1. Hire a part-time/temp recruiter or employment agency if you do not have a dedicated HR team.
2. Track metrics: time to fill, time to accept, cost per hire vs. cost per vacancy, quality of hires, source of new hire (which source triggered this new hire to apply), and hiring manager satisfaction.
3. Branding is the process of promoting a company or an organization as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. How can you achieve this?

• Create social media accounts to promote your organization.
• Create an account with Glassdoor; this allows you to develop a campaign around advertising/promoting your organization. Also, employees and the public are able to post comments about your organization.
• Attend career fairs and job fairs frequently even if you haven’t hired individuals from these events. It’s an opportunity to promote your company’s name.
• Create a Youtube video of employees providing testimonials about their experiences at your organization.
• Create groups in Linkedin to promote career opportunities.
• In job descriptions, be sure to include information about your organizational culture (something that will attract applicants; i.e., emphasize the importance of team, flexible work environment, employees’ quality of life, or wellness). Be clear with competencies for each role.

For more information, contact Amelia F. Zwecher, TAS, manager, career services, at ameliaz@sema.org.

By Amelia Zwecher

Hire a part-time/temp recruiter or employment agency if you do not have a dedicated HR team.

In the digital age, it’s crucial for employers to have an online presence via social media and job boards in order to recruit new candidates. Here are some more tips hiring managers can utilize to attract and hire qualified employees:

1. Hire a part-time/temp recruiter or employment agency if you do not have a dedicated HR team.
2. Track metrics: time to fill, time to accept, cost per hire vs. cost per vacancy, quality of hires, source of new hire (which source triggered this new hire to apply), and hiring manager satisfaction.
3. Branding is the process of promoting a company or an organization as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. How can you achieve this?

• Create social media accounts to promote your organization.
• Create an account with Glassdoor; this allows you to develop a campaign around advertising/promoting your organization. Also, employees and the public are able to post comments about your organization.
• Attend career fairs and job fairs frequently even if you haven’t hired individuals from these events. It’s an opportunity to promote your company’s name.
• Create a Youtube video of employees providing testimonials about their experiences at your organization.
• Create groups in Linkedin to promote career opportunities.
• In job descriptions, be sure to include information about your organizational culture (something that will attract applicants; i.e., emphasize the importance of team, flexible work environment, employees’ quality of life, or wellness). Be clear with competencies for each role.

For more information, contact Amelia F. Zwecher, TAS, manager, career services, at ameliaz@sema.org.

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde