By Jason Catullo

The 2021 SEMA Space Allocation process was completed in late-June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

The 2021 SEMA Show Space Allocation process wrapped up earlier this week, and more than more than 1,700 companies are confirmed to exhibit, and many more are expected before the event takes place in November.

The SEMA Show floorplan is live, and buyers are currently examining the event's layout to see who will be there for 2021.

Companies that would like to exhibit at this year's SEMA Show to reconnect with customers and generate new business, can get started at www.SEMAShow.com.

Exhibiting at the SEMA Show puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry, including buyers looking for your products. This year's Show offers even more opportunities for exhibitors reach new buyers. SEMA Show management recently announced that buyer registration for the Show has started at the fastest pace they have seen in the event's 54-year history.  

SEMA Show exhibitor Cometic Gaskets is ready to reunite with customers in person, and reach out to more buyers outside of the company's local region.

“We are most looking forward to face-to-face conversations and reconnecting with our customers old and new. Cometic is located in the midwest, and exhibiting at SEMA allows us to connect with our West Coast customers and industry segments, such as desert racing.”

Registration for the 2021 SEMA Show is offered in three categories—attendee, exhibitor, and media—and everyone must qualify to receive a badge and attend.

Reserve your booth now!

By Juan Torres

Performance Racing Industry (PRI), producer of world-class trade events and media, is launching the racing industry’s first-of-its-kind Membership program on July 13. This will make it possible for racers and enthusiasts to join racing businesses in a groundbreaking movement to protect and grow the industry.

PRI Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats and educational programs that help businesses and racers succeed.

“Now more than ever, it is critical that the racing community unite to protect our businesses and racing rights,” said PRI President Dr. Jamie Meyer. “PRI‘s Membership program now allows individuals to join the movement to push back against challenges facing our industry and continue to support motorsports.”

More than 300 businesses in the racing industry have already joined the groundbreaking Membership program since it was first offered to PRI Trade Show exhibitors in March. Several companies have also extended their commitment to support the racing industry for a minimum of 10 years by becoming PRI Founding Members. Now, individual racers, enthusiasts and fans are invited to join the PRI Membership to become part of the community, and receive a range of exclusive benefits.

PRI Membership offers different levels of benefits and starts at only $40 per year for a Pro membership. Features and benefits include:

• Entrance to PRI Show for Qualified Attendees.
• Save Our Racecars Advocacy: Contribute to the fight to protect the racing community, and ensure racing continues and grows in the United States and internationally.
• Inclusion in the Performance Racing Political Action Committee.
• 10% Discount on PRI Merchandise.
• 12 Issues of PRI Magazine Digital Edition.
• Subscription to the PRI eNewsletter.
• Posting Access on the PRI Jobs Board.
• Membership Card and Welcome Packet.
• PRI Stickers.

The Membership program is a major part of PRI’s mission to build, promote and protect the racing community. Alongside efforts like the PRI Road Tour, PRI Ambassador Program, and the world’s premier auto-racing trade show—the PRI Trade Show—PRI ensures that the industry continues to grow and succeed.

“We're continuously identifying ways to support the interests of the racing community,” said Meyer. “The Membership program enables us to continue our advocacy efforts at the local, state and federal levels, and provide the industry with legal support, education, research and world-class events and programs.”

By joining the PRI Membership, individuals not only become part of the community to protect racing and gain a suite of benefits, but they also join forces with the newly formed Political Action Committee called the Performance Racing PAC. This new organization under PRI was recently established as a direct way to influence lawmakers and to protect the interests of the racing community. Now more than ever, racing and motorsports face challenges that must be addressed in a united effort to protect the rights of racers, racing businesses and the entire community.

“The racing industry is joining forces like never before, and we invite everyone—racers, enthusiasts, builders, track operators, sanctioning bodies and businesses—to be a part of this movement,” said Meyer. “This is the time to come together and unite.”

Enrollment in PRI Membership will launch alongside attendee registration for the 2021 PRI Show. For more information, visit PerformanceRacing.com.

The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

Fuelab
595 Ultralight Series Regulators

The 595 Ultralight Series bypass regulators bridge the gap between their popular 515/525 Series and their monster 565 Series regulators.

“Our expansive line of adjustable fuel pressure regulators have always been solid performers. You tell us your pressure and flow requirements and we have a regulator for you—low pressure or high pressure, blocking or bypass”, said Fuelab sales rep, Josh Davis. “However, we noticed a small gap in our regulator offerings that needed to be filled. Occasionally, we find a customer who’s working on a weight-sensitive build and every ounce counts. They might even be in a situation where they require more flow than the 515/525 Series is capable of, but they’re not yet to the point that they really need the added size, flow capabilities and cost of the 565 Series regulator. The new 595 Series bridges the gap between the two. It flows more than the 515/525 Series, it’s lighter than the previously mentioned regulators, yet can still be had for the same price as the 515/525 Series!”

These regulators feature -8AN inlets, a -6AN return with a large seat, and a 1/16-in. NPT reference port. They’re available in 1-3psi, 4-12psi, 10-25psi, 25-90psi and 90-125psi configurations, and are already on dealer shelves.

www.Fuelab.com
PN: 595

Oracle Lighting Rear Bumper LED Reverse
Lights for Jeep Gladiator JT

The market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets, is proud to announce its the new Rear Bumper LED Reverse Lights for Jeep Gladiator JT.

Unsatisfied with the visibility of your Jeep Gladiator reverse lighting when backing up at night? Then replace the factory bumper reflectors with high-output replacement auxiliary LED reverse lights from Oracle Lighting. This reverse light design seamlessly integrates into the bumper reflector area to provide more than 1,500 additional lumens when backing up in a Jeep Gladiator.

Designed for function and durability, these lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing.

These compact lights pack a big punch with a total of 30 high-powered LEDs to add additional lighting to improve your Jeep Gladiator reverse visibility. They come ready to install out of the box, ensuring that you will have rear visibility in your Jeep Gladiator when it matters. Installation uses factory mounting hardware, and these lights tie into the rear light wiring with the included T-taps or with the optional Plug-and-Play adapter (p/n 5881-504) for even easier installation.

www.oraclelights.com
PN: 5878-504

TI Automotive
Fuel Pump

One of today’s most sought after pumps on the market: our F90000285 fuel pump. Able to support an aggressive 700-plus hp with a supercharger, the innovative dual-pumping channel design delivers maximum pressure with superior fuel flow. Operating in both gas and E85, the fuel pump comes with a check valve to avoid system leak-down and extended cranking at start-up. The superior design results in improved hot fuel flow, as well as minimal noise, increasing efficiency by 20% over conventional pumps, delivering unparalleled performance.

www.aftermarket.tiautomotive.com
PN: F90000285

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

CRP Automotive
Nissan and Toyota Rein Automotive Oil Pan Kits

CRP Automotive has added three new Rein Automotive Oil Pan Kits to its line of oil-pan service kits for high-volume vehicle applications. The new additions include Nissan (PN ESK0199) and Toyota (PN ESK0200, ESK0201), and cover popular Nissan models, including Altima, Murano, and Quest, as well as Toyota Celica, C-HR, Corolla, Matrix, MR2 Spyder, Prius, Prius AWD-E, Prius Plug-in, Prius Prime, and Prius V models. Total program coverage exceeds 7 million VIO in the United States and more than 900,000 VIO in Canada.

Rein Automotive oil pan service kits are designed to be direct-fit replacements for the original part and include all the necessary accessories needed to complete the service. Unlike other oil pan replacements, every Rein Oil Pan Kit comes with an OE-quality gasket and a new drain plug. A tube of Ajusil silicone sealant is provided for applications that do not use a gasket. This allows technicians to order a single part number and receive all the necessary components for the repair, saving time and improving efficiency.

www.crpautomotive.com

Go Rhino
Element Series Light-Ready Front Bumper for ’16–’21 Toyota Tacoma

Go Rhino launched its Element Series Light-Ready Front Bumper for the ’16–’21 Toyota Tacoma. The centerpiece of this new bumper is Go Rhino’s patent-pending Power-actuated Hideaway Light Bar Mount, which allows the driver to reveal a 20-in. double-row LED light bar at the flip of a switch from inside the cab. The Element provides for larger tires and additional ground clearance for off-road capability, and dramatically improves the appearance of the factory vehicle.

The Element bumper’s 1/8-in. (14-gauge) steel shell is faced with mesh panels to help reduce weight and improve airflow. Each side wing hides three mounting points for optional cube lights, and the corresponding mesh panels are removable and paintable for easy customization. Two exclusive dual-function, inverted 1-inch-thick steel tow hook/D-ring mounts are fully welded to the bottom of the shell and can accept up to 7/8-in. shackles.

www.gorhino.com

HBK
BK Connect Indoor Pass-by

Test and measurement specialist HBK has created the BK Connect Indoor Pass-by, a tool designed to help automotive manufacturers ensure their vehicles comply with strict, pass-by noise regulations.

Pass-by noise tests have typically been performed outdoors, an indoor method is now also accepted for type approval, as it provides a more stable environment for development testing and noise source identification. HBK’s BK Connect Indoor Pass-by software was created in line with legal standards, covering the full spectrum of pass-by testing, making it ideal for automotive testing needs—from simple conformance assessments to noise source contribution analysis.

The indoor pass-by measurement software includes automatic measurement plans, a predefined test setup, which can be uploaded ahead of time to focus on test operation, plus the ability to define source and indicator microphones for Source Path Contribution (SPC) analysis. Test data is accessible on the BK Connect Team Server for inspection, comparison and reporting, using a Pass-by Data Viewer.

www.bksv.com

Pertronix
Ignition Power Package

The Ignition Power Package includes the Digital HP Capacitive Discharge Ignition Box and a Flame Thrower III Canister Coil. These two products work together to provide more power, faster starts, higher RPM range, and quicker acceleration.

Digital HP Ignition Box

When it comes to getting the most performance out of your engine, having a powerful spark—and at the precise moment—is key. Plus, with today’s poor fuel blends, a higher energy spark is even more important whether your engine is stock, hot rodded or built for maximum power.

The Digital HP Ignition Box delivers 172 mJ of Spark Energy and features an integrated 3-step digital REV limiter delivering multiple spark all the way to redline. Key features also include an RPM triggered output, adjustable start retard, locking automotive connector, tachometer output lead, and onboard error logging all in an ultra-small form factor. Download the ”Specification Sheet“ for all the details.

• Integrated 3-Step Digital REV Limiter
• Locking Automotive Connector
• Multiple Spark All the Way to Redline
• Tachometer Output Lead
• 172 mJ of Spark Energy
• Ultra-Small Form Factor
• RPM Triggered Output
• Onboard Error Logging

Flame Thrower III Canister Coil

The ignition coil of your engine is responsible for producing a high-voltage spark eight times (on a V8) for every revolution of the camshaft. This means that even a short drive into town could require well over a million sparks. In short, a coil must be engineered to perform in a harsh environment while delivery consistent, reliable performance.

High voltage canister coils allow larger spark plug gap for added power, smoother response and improved fuel economy.

• 45,000 volts
• Ultra-low 0.32 primary resistance
• Charges to peak current typically 30%-70% faster than other coils
• Rapid charge time means maximum spark energy is sustained to higher engine RPM
• Legal in all states

By SEMA Washington, D.C., Staff

The current digital issue of Off-Road Business reviews tiny overlanders that still provide a variety of custom features, explores the Oregon’s Grand Canyon carved the Owhyee River, which include the Pillars of Rome and Chalk Basin and more!

Click here to view the magazine.

By SEMA Washington, D.C., Staff

The National Highway Traffic Safety Administration (NHTSA) has created a webpage database to retrieve safety recall information for motor vehicles and equipment dating back to 1966. The dashboard is intended to be a user-friendly and transparent way for the public to download recall information. Users may search by keyword and export data in CSV, TSV for Excel, XML and other formats. The dashboard will be updated daily.

The public can also search for open recalls and automaker technical service bulletins at www.nhtsa.gov/recalls. Search parameters include via the VIN, vehicle, equipment, tires and car seats. The public may also download NHTSA’s SaferCar app to stay informed on current recalls.

For more information, contact Caroline Fletcher at carolinef@sema.org.

SEMA Washington, D.C., Staff

The Federal Trade Commission (FTC) has consolidated its longstanding policy on enforcing unqualified “Made in USA” claims within a new regulation, “Part 323—Made in USA Labeling.” The regulation does not impose any new requirements but is intended to make it easier for businesses to understand claim conditions and, for the first time, allow the FTC to seek civil penalties for violations.

Since at least 1940, the FTC has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified Made in USA claims. It has provided broad guidance, most recently in December 1997, that requires a seller making an unqualified Made in USA claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States.

While recognizing that there is no single “bright line” to establish when a product meets the “all or virtually all” threshold, the FTC policy remains that an unqualified Made in USA claim implies no more than a de minimis amount of product is of foreign origin. The final assembly or processing of the product must occur in the United States. Beyond this minimum threshold, the FTC will consider other factors such as the portion of the product’s total manufacturing costs attributable to U.S. parts and processing; how far removed from the finished product any foreign content is; and the importance of the foreign content to the form or function of the product. The FTC’s 1997 guidance document also remains in effect and available for additional reference.

Companies may still make qualified Made in USA claims for products that include U.S. content or processing but do not meet the criteria for making an unqualified claim. Examples of qualified claims include: “Made in USA of U.S. and imported parts.” “75% U.S. content.” “Assembled in U.S.A.”

The FTC rule does not supersede or affect any other federal or state rule that is consistent or would provide greater protection. For example, California allows a “Made in U.S.A.” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the U.S. constitute no more than 5% of the final value of the manufactured product. The labels may also be used if the subcomponents cannot be obtained in the U.S. and all subcomponents sourced from outside the U.S. make up no more than 10% of the final wholesale value of the manufactured product.

Click here for the FTC’s final rule.

For more information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The Specialty Equipment Market Association (SEMA) joined six other aftermarket trade organizations in sending a letter to the Federal Trade Commission (FTC) praising its recent “Nixing the Fix” report to Congress. The report identifies anti-competitive repair restrictions employed by manufacturers for a wide-range of products from automobiles and mobile phones to printers and computers. The groups urged the FTC to take steps to address report findings.

The aftermarket groups included recommendations that the FTC could implement in the immediate future along with actions that may need Congressional authorization. The recommendations included:

• Expand ways in which consumers are made aware of their rights under the Magnuson-Moss Warranty Act (MMWA), which prohibits the conditioning of warranties with the use of original equipment parts or service.
• Reinforce that consumers have the right to modify their vehicle and that it is illegal to deny the warranty based on the mere presence of a specialty part.
• Eliminate manufacturers’ marketing practices that discourage the use of non-original equipment parts or services.
• Develop better enforcement tools for the FTC, including more coordination with the National Highway Traffic Safety Administration on cross-referencing consumer complaints.
• Expand coverage of the MMWA to include commercial vehicles.
• Enact legislation to provide vehicle owners with access to data transmitted by their vehicle and provide them the ability to have that data made available to the independent repair shops.

In addition to SEMA, the letter was signed by Auto Care Association, Automotive Oil Change Association (AOCA), Service Station Dealers of American and Allied Trades (SSDA), Car Coalition (CAR), Automotive Recyclers Association (ARA), and Tire Industry Association (TIA).

Access a copy of the letter.

For more information contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

Automotive businesses and enthusiasts nationwide will be celebrating this year’s Collector Car Appreciation Day (CCAD) officially tomorrow, July 9! The SEMA Action Network (SAN) encourages you to find and attend an event near you; the official list is posted on the CCAD homepage. While there, help promote this special day by downloading the official logo and flyer. Post on social media using the hashtag #CCAD and tag the celebration's Facebook fan page (@CollectorCarAppreciationDayCCAD).

Earlier this year, the U.S. Senate passed Senate Resolution 292 (S. Res. 292) at the request of SEMA recognizing July 9, 2021, as CCAD. A similar resolution was introduced in the U.S. House of Representatives (H. Res. 491). The date marks the 12th commemoration of what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

Thank you for honoring our automotive holiday!