By SEMA Editors

The New Product Showcase is the No. 1 reason buyers attend the SEMA Show. In fact, nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of New Products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app. 

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

  

 

By SEMA Editors

The 2021 SEMA Show is about six weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist – Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

• September 23 – Freight–Freeman Warehouse–first day to accept advance freight

• September 23 – Lead Retrieval Rental (Advance Rate)–CompuSystems
• September 30 – Fabric Graphics–Freeman
• October 1 – Target Move-in Date Change Request-Freeman
• October 1 – Internet/Telephone Order (Advance Rate)–Cox Business (LVCC)
• October 1 – Products for Project Vehicle Builders
• October 1 – International Air Freight Arriving at Los Angeles International (LAX) Airport
• October 1 – International Sea Freight Arriving at Long Beach Terminal
• October 8 – EAC – (Exhibitor-Appointed Contractor) Application Form
• October 8 – New Products Entry (Advance Rate)
• October 15 – Meeting/Function Space Reservation
• October 18 – Booth Catering Order Service (Centerplate)
• October 19 – Tents/Canopies—Full Circle Events
• October 21 – Hanging Sign/Banner Shipments to Advance Freeman Warehouse
• October 22 – Photography Order – Expo Ease
• October 22 – Plant and Floral Order – Expo Ease
• October 22 – Vehicle Detailing (Advance Rate) – Professional Detailers
• November 5 – Members Lounge Conference Room Reservation by 3:00 p.m.

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Wilwood Disc Brakes
Brake Kits for Small Truck/SUV Differentials

Wilwood has added two all-new disc brake options for the Chevy S10 7-5/8-in. (7.625 in.) and the Ford Explorer 8.8-in. rear differentials. Now available for both of these popular swap axles are Dynalite caliper Pro Series kits with 12.19-in. rotors and DynaPro Low-Profile caliper kits with 11-in. rotors.

Kits may be ordered with Wilwood’s plain face or SRP drilled and slotted rotors, and include an internal parking brake mechanism. High-strength, forged aluminum calipers with four corrosion-resistant stainless steel pistons generate balanced clamping force in high-tech style. Gloss red or black powdercoat finish is standard, with 22 optional caliper colors available to order.

www.wilwood.com

Ingersoll Rand
Truck-Mounted Two-Stage Diesel Driven Reciprocating Air Compressor

Ingersoll Rand introduced the Ingersoll Rand 2475F10DY Truck-Mounted Two-Stage Diesel Driven Reciprocating Air Compressor to provide fuel-efficient compressed air where electric power is not readily available. It’s specifically designed for field service and remote pneumatic applications and is ideal for the automotive and vehicle service, farm and agriculture, and oil and gas markets. Ingersoll Rand will release more diesel-driven compressors in the future.

The reciprocating air compressor pump features a 100% solid cast-iron design with an overhung, precision-balanced crankshaft to reduce noise and vibration. The entire compressor package protects critical components of the machine, such as the control valve and pressure gauge. It also includes a fully enclosed belt guard to provide an additional layer of protection during daily transport.

www.IngersollRand.com

Champion Oil
Full-Synthetic Racing Power Steering Fluid

Champion Oil, a PLZ Aeroscience company, announced the release of Champion's Full-Synthetic Racing Power Steering Fluid.

The power-steering fluid meets or exceeds all specification standards that are requirements for viscosity, detergents, additives and other components of this type of fluid. It is specifically engineered for racing applications.

Components and specifications include:

• Decene Homopolymer Hydrotreated
• Heterocyclic Ether
• Alkaryl Amine
• Zinc Alkydithiophosphate
• Dibutylhydrogen Phosphite
• Carboxylic Acid Ester
• Toluene, Diphenylamine
• Aryl Phosphite
• Alkylated Phenol

www.championbrands.com
PN: 4370H

Brass Knuckle
Grasshopper Dust Goggle/Spectacle

The Brass Knuckle Grasshopper (BKDST-1010N) dust goggle/spectacle offers workday versatility and never sacrifices forget-you-have-it-on comfort. A soft, comfortable EVA foam dust filter with built-in air channels fills the gap between glasses and the face, keeping dust out. The filter also easily removes, transforming Grasshopper into standard protective eyewear.

Lenses are durable polycarbonate, meet or exceed ANSI/ISEA Z87.1-2020, and are manufactured with Brass Knuckle’s industry-leading N-Fog anti-fog coating. N-FOG performance testing shows its anti-fog capability exceeds the world’s most stringent anti-fog standard—European EN 166/168—lasting 15 times longer.

This high degree of fog protection makes Grasshopper perfect for jobs requiring workers to migrate between widely varying temperature extremes that make fogging eyewear a true occupational hazard. The sporty European design features a stylish, wraparound lens for an unobstructed field of vision. Bend-but-don’t-break flexible thermoplastic rubber (TPR) grass-green temples provide hypoallergenic, non-slip comfort, adapting to any facial profile without distorting optics. Grasshopper is also fully dielectric (no metal anywhere) for an extra measure of safety.

www.brassknuckleprotection.com
PN: BKDST-1010N

Frantz Filters
Duramax, Cummins and Powerstroke Diesel Bypass Oil Filter Kits

Frantz Filters now offers an expanded line of Duramax, Cummins and Powerstroke Bypass Oil Filter Kits. In addition to the company’s universal kit developed for gas and diesel-powered vehicles, Frantz now offers custom designed kits for the most common diesel-powered trucks and vans on the market. The new kit applications include the Ford Powerstroke 6.7L, 7.3L, and dual model kit for the 6.0L/6.4L Powerstroke, and three separate 6.6L Duramax/GMC kits for years ’01–’16, ’17–’19 and the current ’20–’21. Frantz is also proud to introduce a kit for the 5.9L and 6.7L Cummins that can be configured based on model year. Parts can be ordered for many other makes and models by working with a Frantz Filters specialist.

The Frantz Filter is engineered to provide an endless supply of clean oil to the engine. With a 4-1/2-in. depth of filtration, more than any other system on the market, the Frantz bypass filter kit filters engine oil 10x finer than an OEM filter, down to 2 microns.

The Frantz Filter kit installs in under an hour and all necessary hardware is included. The kit is ideal for Class 1–3 trucks and SUVs, especially fleets that require many hours of idling or continual use where oil change maintenance intervals are frequent.

www.frantzfilters.com

Quadratec Inc.
Brute Strength Side-Steps for Gladiator JT

Quadratec Inc. has announced its new Brute Strength side-steps kit available for the ’20–’21 Jeep Gladiator JT. Brute Strength Side Steps are premium-quality side steps with easy DIY installation. Manufactured from stout steel tubing with aluminum step panels on the top and bottom, the unique design of the Brute Strength Side Steps is not only lightweight but also extremely durable. The black, light-textured powdercoat will match the finish on Jeep Gladiator JT factory bumpers and many other aftermarket products. The raised dimples incorporated into the aluminum step pads provide grip in all conditions. The Brute Strength Side Steps provide safer vehicle entry with a large step area while also making it easier to reach or load a roof rack.

Each Brute Strength Side Steps kit is made to fit the factory Jeep Gladiator JT mounting holes for a quick and simple installation. Brute Strength Side Steps are sold as a pair, with installation hardware included. This high-quality upgrade can be purchased through authorized retailers or at www.quadratec.com for $599.99 and includes a three-year limited warranty.

www.quadratec.com

Steele Rubber Products
Peel-N-Stick Trunk Weatherstrips

Steele Rubber Products now offers some of its most popular trunk weatherstrips with easy to install Peel-N-Stick backing. Steele Rubber Products is a family-owned business and a well-known name in the automotive restoration industry. For more than 60 years Steele Rubber has been manufacturing and offering high quality weatherstripping for classic cars, trucks and hot rods.

Full lineup of Peel-N-Stick trunk weatherstrips, are:

• 20-2858-WT Fits ’65–’70 Ford Mustang /Mercury Cougar (New)
• 70-2835-WT Fits ’60–’63 Ford Fairlane/Mercury Monterey/Lincoln Continental
• 70-0773-WT ’57–’76 GM Full Size Cars                    
• 70-0774-WT ’61–’67 GM Mid-Size Cars
• 20-1389-WT ’52–’60 Ford Mid-Size Cars
• 70-1690-WT ’41–’50 Packard Cars        
• 70-1691-WT  ’36–’56 MOPAR Cars

Features and Benefits:

• Designed from factory originals.
• Easy to install 3M Peel-N-Stick backing provides superior adhesion for reliable performance.
• Made from superior grade, 100% EPDM sponge rubber extrusion designed to last—it will not fade, shrink or crack.
• Backed by our 100% Satisfaction Guarantee.
• Made in the USA at our factory in Denver, North Carolina.

www.steelerubber.com

MagnaFlow
Street Series Exhaust System ’21+ Ford Bronco

MagnaFlow is taking the technical knowledge gained through years of building highly sought-after Jeep products and applying it to the Wrangler’s latest competitor, the revived Ford Bronco. As the first option announced in the developing product lineup for the full-size vehicle, the new MagnaFlow Street Series axle-back exhaust system provides owners of the ’21+ Ford Bronco (2.3L and 2.7L) with an enhanced driving experience both on and off road. The system balances a moderate exterior sound with the comfort of a mild interior audio level, while black powder coated 4-in. tips and the addition of a split-dual exit design upgrade the appearance.

The MagnaFlow Street Series axle-back performance exhaust system for the ’21+ Ford Bronco (2.3L and 2.7L) is now available for preorder, with shipping expected at the end of September. The system (PN: 19558) retails for $949.

As with all MagnaFlow Street Series products, the system for the Bronco features CNC precision manufacturing and dyno-proven performance, while offering the confidence of quality stainless steel construction and a limited lifetime warranty.

www.MagnaFlow.com

PN: 19558

Continental
OE-quality Electric Motor Products for Hybrids

Continental announced that it now offers an extensive range of OE-quality electric motor parts for Asian, domestic and European hybrid vehicle service. These components, previously only available from the OE dealer, are exact replacements for the original part, providing vehicle specific fit, form and function. They are designed to restore and maintain optimal hybrid vehicle performance and reliability. Continental’s hybrid replacement parts line includes Hybrid Battery Cooling Fans, Inverter Coolant Pumps, HVAC Blower Motors and Engine Cooling Fan Assemblies.

Continental offers 16 Hybrid Battery Cooling Fan part numbers for direct replacement on Ford, GM, Honda, Hyundai, KIA, and Toyota hybrids from ’03 to ’20. They are designed to restore original battery cooling performance while delivering quiet, dependable operation, and optimal service life. Continental’s newest addition of Hybrid Inverter Coolant Pumps are available in five part numbers for popular models of Ford Escape, Toyota Prius, and Lexus CT200h.

With an expanded line of over 40 HVAC Blower Motors and 55+ Cooling Fan Assemblies, Continental offers deep coverage for popular Acura, Audi, Buick, Cadillac, Ford, Honda, Hyundai, Infiniti, Lexus, Nissan, Porsche and Toyota models from ’00 to ’21.

www.continentalaftermarket.com

Dart Machinery
SHP Series Heads for Small Block Chevy

Dart Machinery has introduced a redesigned and improved SHP Series cylinder head for small block Chevy muscle car and street rod applications. Based on the popular 23-degree valve angle configuration, it features revised port designs to deliver significant power improvements at budget-friendly affordability.

Manufactured using a proprietary process employing permanent molds and a dense aluminum alloy, the intake and exhaust runners, plus the combustion chamber, are exceptionally smooth as-cast. This provides excellent power gains at optimum cost efficiency.

The SHP Series heads are available from Dart in bare form or completely assembled. Bare heads come with powder metal seats, multi-angle valve jobs, magnesium-bronze valve guides and .530-in. seals. Assembled heads include Manley stainless steel intake and exhaust valves (7° or 10° retainers), choice of 1.250-in., 1.437-in. or 1.550-in. valve springs to compliment the camshaft design, Viton valve seals, hardened spring cups, a Dart two-piece guide plate and ARP rocker arm studs.

www.dartheads.com

 

 

 By SEMA Editors

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

  

By Jason  Catullo

The halls of the Las Vegas Convention Center are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 feet under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

Compiled by SEMA Editors

Wilkerson, Hart, Koretsky and Sampey Earn Wins at Dewalt NHRA Carolina Nationals

After going winless for five years, Funny Car veteran Tim Wilkerson now has two wins in the past three weeks, driving to the victory last Sunday at the DeWalt NHRA Carolina Nationals at zMAX Dragway. Josh Hart (Top Fuel), Kyle Koretsky (Pro Stock) and Angelle Sampey (Pro Stock Motorcycle) also picked up wins at the 15th of 20 races during the 2021 NHRA Camping World Drag Racing Series season and the second race in the Countdown to the Championship playoffs.

Taking on Cruz Pedregon in the final round, Wilkerson powered to a run of 3.927 seconds at 331.36 mph in his 11,000-hp Levin, Ray & Shoup Ford Shelby Mustang, picking up his second victory this month and the 22nd in his career. Wilkerson also moved to sixth in points, taking out three competitors in front of him in the standings en route to the win on Sunday.

In Top Fuel, Hart picked up the second victory in his career in just his eighth start, beating points leader Brittany Force on a holeshot in the final round. Hart went 3.770 at 324.12 in his 11,000-horsepower R&L Carriers dragster, which was enough to hold off Force’s 3.751 at 320.05.

Koretsky denied Greg Anderson a chance at history in Pro Stock and in the process picked up his first career win, going 6.629 at 207.27 in his Lucas Oil Chevrolet Camaro to beat Anderson’s 6.639 at 208.20 in a battle of KB Racing teammates.

After coming close on a couple recent occasions, Sampey broke through with the victory in the final round in Pro Stock Motorcycle, chasing down Joey Gladstone with a run of 6.861 at 196.62 on her Mission Foods/Vance & Hines Suzuki. Sampey was late on the starting line, but she had enough at the finish line to slip past Gladstone, earning her first win this season and 44th in her career.

The NHRA Camping World Drag Racing Series returns to action, September 24-26, with the NHRA Midwest Nationals at the World Wide Technology Raceway in St. Louis.

NMRA Releases 2022 Ford Nationals Event Schedule

The NMRA Ford Nationals returns to action in 2022 with six all-Ford national events through unique markets across the eastern United States. The national event series hosts thousands of participants each year with championship street-car drag racing, True Street challenges, specialty shootouts, car shows, celebrity appearances and more.

The NMRA officially kicks off the season with the Spring Break Shootout, held at Bradenton Motorsports Park. The second tour stop is Rockingham Dragway—the new home of the NMRA/NMCA All-Star Nationals in April. World Wide Technology Raceway, just outside of St. Louis, continues to host the NMRA/NMCA Super Bowl of Street-Legal Drag Racing extravaganza. A month later, the traveling Ford motorsport show returns once again to Summit Motorsports Park in Ohio with the Ford Performance Nationals. Then it’s back to US 131 Motorsports Park for the NMRA/NMCA Power Festival in July, followed by a break leading up to the NMRA World Finals + Holley Intergalactic Ford Festival. This annual festival includes the culmination of championship drag racing, street car shootouts, True Street, along with professional and amateur drifting, autocross extravaganza, an off-road course open to professionals and amateurs alike, and an all-Ford car show. For more information on the 2022 NMRA Ford Nationals, visit www.NMRAdigital.com.

17 Races For IndyCar In 2022

IndyCar has announced a 17-race schedule for the 2022 NTT IndyCar Series season, which will feature unprecedented coverage on network television, an earlier start date, a “re-energized” summer of fan favorites and a turbocharged stretch run. The 2022 calendar is benchmarked by the 106th Indianapolis 500 presented by Gainbridge on Sunday, May 29. This year’s “500” on NBC was the most-watched edition of the race since the 100th Running in 2016.

In the United States, a record 14 events will air on the NBC broadcast network, one more than previously announced in July. It is the most single-season appearances on network television in IndyCar Series history. Two additional races will appear on USA Network while Peacock Premium, NBCUniversal’s streaming service, will provide live coverage of all 17 races in addition to practices and qualifying. For more information, visit indycar.com.

Lawson Earns DTM Lead After Assen Podiums With Two Rounds Left

Liam Lawson sealed two podium finishes at Assen last weekend to claim the 2021 DTM championship lead with just two rounds left in the season. Despite carrying an extra 25 kg of success weight, Lawson was in contention for the win until the end of the race, which featured two safety car phases—his #30 ’20 Ferrari 488 GT3 Evo eventually coming home third with Red Bull AlphaTauri AF Corse teammate Alex Albon a DNF after being hit by a rival at the start of the race.

On Sunday, Lawson and Thai driver Albon locked out the second row of the grid to start third and fourth respectively and, despite initially losing a position from the start and running fourth, clever strategy in the pit stop put Lawson out in second place on the road. Lawson was then able to pull clear and pile pressure on race leader Lucas Auer (AUT) in the closing stages, but eventually had to settle for a close second place with Albon ending fifth in the #23 ’20 Ferrari 488 GT3 Evo.

Lawson has now finished in the top three on eight occasions already this season and he is now ahead of German Marco Wittmann by 10 points in the standings. Albon is 71 points behind Lawson in sixth with Red Bull AlphaTauri AF Corse now having 279 points to its name after six races to extend its lead in the team competition to 58 points with the 2021 season continuing from October 1-3 around the Hockenheim circuit in Germany.

Race 1 Result:
1. Marco Wittmann (GER) – Walkenhorst Motorsport
2. Mirko Bortolotti (ITA) - T3 Motorsport
3. Liam Lawson (NZL) – Red Bull AlphaTauri AF Corse
4. Maximilian Götz (GER) – Mercedes-AMG Team HRT
5.Christian Klien (AUT) – JP Motorsport
DNF Alex Albon (THA) – Red Bull AlphaTauri AF Corse

Race 2 Result:
1. Lucas Auer (AUT) – Mercedes-AMG Team Winward
2. Liam Lawson (NZL) – Red Bull AlphaTauri AF Corse
3. Marco Wittmann (GER) – Walkenhorst Motorsport
4. Kelvin van der Linde (RSA) – Team Abt Sportsline
5. Alex Albon (THA) – Red Bull AlphaTauri AF Corse

NHRA Announces 22-Event NHRA Camping World Series Schedule

NHRA officials have announced the 2022 NHRA Camping World Drag Racing Series schedule, which features the return of fan favorites such as the NHRA Arizona Nationals in Phoenix, the Virginia NHRA Nationals in Richmond, and the Flav-R-Pac NHRA Northwest Nationals in Seattle, which will serve as the traditional conclusion of the annual Western Swing.

The 2022 season kicks off in Pomona, California, for the Lucas Oil NHRA Winternationals presented by ProtectTheHarvest.com. For the first time in four seasons, the NHRA will host a specialty race amongst the stars of the NHRA Camping World Drag Racing Series nitro categories. Fans will be treated to two NHRA Allstar Shootout events in 2022, at the Amalie Motor Oil NHRA Gatornationals and the prestigious Dodge//SRT NHRA US Nationals over Labor Day weekend. Then is the NHRA Countdown to the Championship playoffs leading up to the NHRA Camping World Drag Racing Series world title.

For the complete 2022 NHRA Camping World Drag Racing Series schedule, visit the NHRA website. Details on Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle schedules will be announced in the upcoming weeks.

Batchkis Takes the Win on the Streets of Long Beach; Aasbo Leads Formula DRIFT Points With One Round to Go

A big weekend for the Papadakis Racing Toyota team in Long Beach, California, saw Fredric Aasbo and the Rockstar Energy Toyota GR Supra earn a second place result and move into the Formula DRIFT series points lead ahead of next month’s season finale in Irwindale, California. The result also vaults Toyota to the top of the Auto Cup standings, while partner Nitto Tire extends its lead in the Tire Cup rankings. Aurimas Bakchis in the Falken Tire/Feal Suspension Nissan S15 claimed his first win since the opening round at Michelin Raceway Road Atlanta and pulled himself to within 43 points of the championship leader.

As the series approaches its season finale in Irwindale, California, October 22-23, Aasbo leads the standings by 19 points over second-place challenger Chelsea DeNofa. The series awards 100 points for an event win and Ryan Tuerck is sixth and still mathematically in the chase. For more information, visit the Formula DRIFT website.

NASCAR Announces 2022 NASCAR Cup Series Schedule

NASCAR has announced the 2022 NASCAR Cup Series schedule. The slate spans 39 total events, including the previously announced Clash, set for February 6, at the Los Angeles Memorial Coliseum for the first time in series history.

The NASCAR Cup Series will visit another track for the first time at World Wide Technology Raceway just outside St. Louis, on June 5. In another move, Homestead-Miami Speedway will return to the playoff schedule. The 1.5-mile destination track will host the second of three Round of 8 races on October 23. In addition, Texas (September 25) and Las Vegas (October 16) will swap dates and lead off the Round of 12 and Round of 8, respectively. In addition, Kansas will move up in the Playoffs schedule, becoming the second race in the Round of 16 (September 11).

The 2022 season will officially kick off with the Daytona 500 at Daytona International Speedway on Sunday, February 20, live on FOX—an event that will also host the regular season points race debut of the Next Gen race car. The Cup Series will then stop at Auto Club Speedway on February 27—the first time NASCAR will visit the high-speed two-mile oval in nearly two years—followed by Las Vegas Motor Speedway (March 6) and Phoenix Raceway (March 13).

The Bristol Dirt Race returns to the schedule, this time under the lights on Easter Sunday Night (April 17). The NASCAR Cup Series All-Star Race will also return to Texas Motor Speedway (May 22). For more information, and to view the complete schedule, visit www.nascar.com.

For more racing news, visit Performance Racing Industry’s (PRI) website.

By SEMA Editors

Ben Mertlich (Aftermarket Performance Group) passed away Sunday morning, September 12, 2021, in a tragic accident on his prized Harley Davidson motorcycle. Mertlich lived a very full, happy, adventurous life, with every day full of passion and purpose. Everyone who knew him knew what a big heart he had. A celebration of life will be held at the Black Lion Event Center in Sandy, Utah, September 26, from 1:00 p.m.–6:00 p.m.

Mertlich had a passion for everything automotive; he loved cars, trucks, motorcycles, sports and adventure. As part of his automotive obsession, Mertlich built, blew up, fixed and raced many vehicles, because it’s a passion that was inherited from and shared with his father.  

Mertlich began his career when his friend Nick Widdison started Rally Sport Direct. Mertlich was the first employee, and it was just two guys working out of a garage for years. Mertlich became part of the Aftermarket Performance Group (APG) team when RallySport Direct was acquired. He served in many roles, and most recently, held the title of director of portfolio management for APG, and was a valuable member of the automotive community.

Mertlich was well known in the automotive community. He loved working with people throughout the company, and within the vendor community. Throughout the entire company, almost everyone knew Mertlich. He loved to laugh, and had a way of bringing people together. He was passionate about the business, but his strength was engaging others, whether it was on a call, teams or a meeting, he always brought a large amount of energy. Mertlich was not one to dress up for meetings, and was comfortable in his jeans, flannel shirt and baseball cap.

Mertlich attended the University of Utah while helping build the RallySport Direct business, and obtained a bachelor’s degree in mechanical engineering. He was in the process of obtaining his master’s degree in business (MBA) with an expected graduation in early 2022.

The APG team is grateful that he chose us to bring his passion, and he will be missed.

By Jason Catullo

Ford Out Front, located in front of the Central Hall of the Las Vegas Convention Center, provides Show attendees with the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver.

Whether you like to burn rubber or hear the scream of tires scraping across the track, Ford Out Front adds to the overall SEMA Show experience by featuring the awesome sights and sounds of vehicles being put to the test.

New for 2021, attendees will be able to experience the capability of the new Ford Bronco on an offroad course that will feature “Bronco Mountain.” In addition to the action of Ford Out Front, the automaker will also showcase two new electric additions to the Ford Performance family: the Cobra Jet 1400 and the Mustang Mach-E 1400.

After hitting the track at Ford Out Front, attendees can stop by the Ford Performance Parts trailer to see what’s new in parts and accessories. Ford Out Front will also feature the action-packed drifting by the Show's ultimate fun-haver, Vaughn Gittin Jr.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

By Della Domingo

Thousands of credentialed media attend the SEMA Show each year, including many who exhibit with a booth at annual trade show. Exhibiting media come to the four-day event to obtain content for their outlets, conduct interviews and meet with businesses on the Show floor.

Companies that have newsworthy stories to share or that want to obtain media coverage and increase brand awareness are invited to visit with exhibiting media during the SEMA Show. SEMA Show exhibitors and attendees can find the following exhibiting media at the 2021 SEMA Show, taking place November 2–5, in Las Vegas, at:

• ABRN | PTEN, Booth #35078
• ADVMoto Magazine, Booth #61031
• Autotrader Classics, Booth #11419
• BodyShop Business, Booth #34041
• Collision Repair Magazine, Booth #34233
• Engaged Media, Booth #23097
• Grassroots Motorsports, Booth #22819
• Hard Media Inc. , Booth #21206
• Hemmings Motor News, Booth #23677
• In The Garage Media, Booth #11344
• Modern Tire Dealer, Booth #41086
• PASMAG’s Tuning 365 + Tuner Battlegrounds, Booth #22827
• Power Automedia, Booth #20567
• RacingJunk.com, Booth #24629
• THE SHOP Magazine, Booth #22723
• Tire Business, Booth #43079
• Tire Review, Booth #43078
• Window Film Magazine/PPFMag, Booth #54074

For more information about the SEMA Show, visit www.SEMAShow.com.

 

The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

HushMat

’48–’55 Porsche 356 Coupe Complete Kit

 

 

Sound-deadening and thermal-insulation material is designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy. HushMat is an easy-to-install, USA-made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment is needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year-, make- and model-specific portfolio of 365,000 part numbers. HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. HushMat even provides installation templates to show where each piece is placed.

www.hushmat.com
PN: 58010

ZyCoat

8-Cylinder Small-Block Headers – Pair

 

 

ZyCoat Coating Services will coat your 8-cylinder small-block headers – pair ZyBar high-temperature heat-dissipation coating is designed to reduce radiant heat and underhood temperatures, offer outstanding corrosion resistance, provide lasting color stability under the most extreme engine conditions and extend the life of your components. ZyBar is rated to internal temperatures well in excess of 2,000°F. ZyBar is a single component, durable polymer coating that far outperforms ceramic paints, wraps and heat tapes. ZyCoat LLC has opened a Coating Services Division and will coat components for you. ZyCoat will ship you the “one-stop” box; all shipping is prepaid and returned to you with coated and cured components.

https://zycoat.com/collections/coating-services
PN: 8C004

Fuelab

New 868 Filters Round Out New PRO Series Line

 

 

Fuelab has rounded out its new PRO Series line by introducing the 868 PRO Series filters. With a 10-gpm rating, these filters offer huge flow capacity with very little pressure drop.

Like the rest of the PRO Series line, these filters will be machined billet aluminum and finished in matte black anodize. They are offered in -10AN or -12AN versions (staggered inlet/outlet configurations are available as well) with your choice of 100 micron stainless, 40 micron stainless, or 6 micron micro-fiberglass elements. As with the rest of our product line, they use fluorosilicone and viton o-rings for cross-fuel compatibility. The PRO Series line of filters are available now.

www.fuelab.com
PN: 86813