The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show.

By Becca Butler

With the month of April in full swing, thousands of exhibitors are well into their 2015 SEMA Show plans. While it may seem early to firm up details for the Show, the most successful exhibitors plan in advance and utilize the tools and resources available to get the highest possible return on their SEMA Show investment.

If you’re looking to stay on track for a successful SEMA Show, here is what you should be doing this month.

• Check Your Email: An email was sent Monday, April 13, to the individual listed as the “Show contact” on the booth application. Exhibitors should confirm that they received the email and that this individual will be the primary point of contact for all SEMA Show communications. If you did not receive an email or would like to change the contact listed, email sales@sema.org or call 909-396-0289.

• Mark Your Calendar: During the week of April 27, exhibitors who submitted applications before April 6 will receive an email with an assigned date and time (one-hour time block) for the Priority Booth Space Selection, a link to the online SEMA Show floorplan, and other important information. Exhibitors should open the link to the floorplan to ensure that they can view it correctly during the Booth Space Selection process. Become more familiar with the Booth Space Selection process.

• Connect With Your Account Rep: SEMA has a designated account representative assigned to each exhibitor to assist throughout the planning process and to educate them on opportunities and resources available. Connect with your account rep early on, and let them know your plans and goals for attending the Show. Your rep will be able to provide you with the tools needed to accomplish your goals and have a successful Show.

• Familiarize Yourself With The Exhibitor Services Manual (ESM): The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show. Included is general information about exhibiting, a list of cost-saving deadlines, registration information, hotel and travel reservations, Show guidelines, booth services, and more. Get familiar with what the ESM has to offer so you’ll know exactly where to go when you get your booth.

• Book Your Hotel: Exhibitors who secure their hotel accommodations through the official housing provider, Travel Planners, are guaranteed low rates on SEMA Show hotel rooms. Make your plans now as rooms are filling up and prices are increasing. Visit the Travel and Lodging page on www.SEMAShow.com to book your hotel room today.

Already a step ahead? Keep a look out for next month’s checklist. To connect with your account representative, email sales@sema.org or call 909-396-0289. Companies interested in exhibiting can still sign up at www.SEMAShow.com/buyabooth.

	The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show.

By Becca Butler

With the month of April in full swing, thousands of exhibitors are well into their 2015 SEMA Show plans. While it may seem early to firm up details for the Show, the most successful exhibitors plan in advance and utilize the tools and resources available to get the highest possible return on their SEMA Show investment.

If you’re looking to stay on track for a successful SEMA Show, here is what you should be doing this month.

• Check Your Email: An email was sent Monday, April 13, to the individual listed as the “Show contact” on the booth application. Exhibitors should confirm that they received the email and that this individual will be the primary point of contact for all SEMA Show communications. If you did not receive an email or would like to change the contact listed, email sales@sema.org or call 909-396-0289.

• Mark Your Calendar: During the week of April 27, exhibitors who submitted applications before April 6 will receive an email with an assigned date and time (one-hour time block) for the Priority Booth Space Selection, a link to the online SEMA Show floorplan, and other important information. Exhibitors should open the link to the floorplan to ensure that they can view it correctly during the Booth Space Selection process. Become more familiar with the Booth Space Selection process.

• Connect With Your Account Rep: SEMA has a designated account representative assigned to each exhibitor to assist throughout the planning process and to educate them on opportunities and resources available. Connect with your account rep early on, and let them know your plans and goals for attending the Show. Your rep will be able to provide you with the tools needed to accomplish your goals and have a successful Show.

• Familiarize Yourself With The Exhibitor Services Manual (ESM): The Exhibitor Services Manual (ESM) is the go-to resource for exhibitors with questions regarding the Show. Included is general information about exhibiting, a list of cost-saving deadlines, registration information, hotel and travel reservations, Show guidelines, booth services, and more. Get familiar with what the ESM has to offer so you’ll know exactly where to go when you get your booth.

• Book Your Hotel: Exhibitors who secure their hotel accommodations through the official housing provider, Travel Planners, are guaranteed low rates on SEMA Show hotel rooms. Make your plans now as rooms are filling up and prices are increasing. Visit the Travel and Lodging page on www.SEMAShow.com to book your hotel room today.

Already a step ahead? Keep a look out for next month’s checklist. To connect with your account representative, email sales@sema.org or call 909-396-0289. Companies interested in exhibiting can still sign up at www.SEMAShow.com/buyabooth.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.

By SEMA Editors

SEMA is launching a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show.

This week, SEMA will launch a fully integrated, multi-channel marketing campaign using more video and digital content to drive 60,000-plus qualified buyers to the 2015 SEMA Show. Messages targeting new, veteran, international and domestic buyers will be deployed utilizing the following marketing tactics.

• Weekly targeted prospecting emails to 150,000-plus qualified buyers.
• Online advertising on 30-plus trade websites that drive 1,000,000-plus impressions.
• Print advertising in 125-plus leading industry publications with a combined circulation of more than 500,000.
• Direct mailings to more than 400,000 qualified buyers.
• Publication of SEMA Show Daily magazine to 40,000-plus attendees prior to the Show.
• Weekly distribution of SEMA eNews to more than 170,000 industry subscribers.
• Representation and distribution of attendee promotional materials domestically at SEMA Garage Tours, Vehicle Measuring Sessions and regional Town Hall Meetings, and internationally at trade shows in Abu Dhabi, Beijing and Shanghai.
• Search engine pay-per-click campaigns using keywords, such as SEMA, SEMA Show, automotive trade shows, automotive expo, etc.
• Retargeting banner ads on more than 2 million of Google’s website network.
• Facebook ads targeting an industry audience of more than 520,000. 
• Retargeting ads to previous SEMA Show attendees (via email lists) and visitors of SEMAShow.com. 
• LinkedIn/SlideShare posts targeting industry, title, job function, skill set and groups to a B2B audience of more than 250,000. 
• Twitter campaigns targeted to an industry audience more than 450,000 using keywords, and followers of other @handles of competitor shows, brands and publications around the world.
• Messaging to 6,500-plus SEMA YouTube Channel subscribers by targeting their interests and behavior with specific content.
• Building a look-a-like audience using SEMA’s existing database to identify new Show-attendee prospects.
• Leveraging the SEMA Show Instagram account to target 68,000-plus followers.
• Driving SEMA Show conversations with the #SEMA2015 social media feed.

These efforts, along with aggressively negotiated airline discounts, guaranteed low rates for hotels, 50+ business-building education sessions and exciting on-site activities, are proof positive that SEMA is doing everything possible to optimize exhibitors’ SEMA Show experience.

To buy a booth or register for the 2015 SEMA Show, visit www.SEMAshow.com.