Pace Edwards will display its updated line of high-performance tonneaus for the 2015 Chevrolet Colorado, Ford F-150, GMC Canyon and more.

By Becca Butler

The 2015 SEMA Show is less than three months away, and exhibitors are gearing up to announce their newest products and hottest vehicles. Stay up-to-date by visiting the Online Media Center frequently for the most recent exhibitor news.

Here are some of the latest announcements from exhibitors:

• SKF, Booth #74005, announces its latest performance hub bearing units that will be on display at the 2015 SEMA Show. In addition, “All Girls Garage” host and master technician Bogi will visit the SKF booth on Thursday, November 5, 1:00–4:00 p.m.

• Pace Edwards, Booth #35055, launches its updated line of high-performance tonneaus for pickups, with new models for the 2015 Chevy Colorado, Ford F-150 and GMC Canyon.

• Caltrend Automotive Products, Booth #32213, announces their custom-tailored seat covers for the 2015 model Ford Mustang coupe and convertible. CalTrend’s seat covers are side airbag compatible, feature large seat-back pockets to store personal items and include reinforced seams and a cushioned foam lamination that provides a soft and comfortable feel for a perfect fit.

• Monument Tools, Booth #10961, will be performing live demonstrations in their booth on the 2015 Ford Mustang vehicle, quarter, backglass and windshields. They’ll be educating shop owners on the advantages of glass extraction.

• Skyjacker Suspensions, Booth #34111, will unveil the LeDuc Family new Trophy Truck for the 2016 Mint 400 in their booth at this year’s Show. Present will be Curt Leduc and his sons Kyle and Todd.

• Brandmotion, Booth #11661, announced that the company will unveil several cutting-edge vehicle safety and convenience products at the 2015 SEMA Show. The product lineup will include an advanced 360-degree camera system, which provides a vehicle driver with a real-time image of what’s around their vehicle.

• Hellwig Products, Booth #20571, announces a wide variety of products for the new generation vehicles being released, such as the 2016 Tacoma, 2015 F-150, 2015 Mustang and more! They offer different levels of helper spring, front and rear sway bars and air suspension for the trucks, as well as front and rear sway bars for the muscle cars.

• Airgas Inc., Booth #16727, introduces the Airgas Ny-Trous+ nitrous oxide that creates additional power, improves performance and increases torque without excessive RPMs. Denatured with 100 ppm of sulfur dioxide to prevent abuse, Airgas Ny-Trous+ conforms to strict safety standards.

• Yakima Products Inc., Booth #36101, launches the StreamLine System, a new, aerodynamic roof rack system. Designed and developed as a complete system to fit multiple vehicles, StreamLine creates a cohesive look and maximized shared parts and product architecture.

• Vossen Wheels, Booth #46044, announces their Vossen Forged: Precision Series which features ultimate balances of form-and-function and style-and-performance when it comes to aftermarket sport luxury wheels. The signature of the series is the Infini-Lip barrel, embodying simplistic elegance and purity of design.

The 2015 SEMA Show will take place November 3–6, 2015, in Las Vegas. Register to attend the Show at www.SEMAShow.com/register.

	Pace Edwards will display its updated line of high-performance tonneaus for the 2015 Chevrolet Colorado, Ford F-150, GMC Canyon and more.

By Becca Butler

The 2015 SEMA Show is less than three months away, and exhibitors are gearing up to announce their newest products and hottest vehicles. Stay up-to-date by visiting the Online Media Center frequently for the most recent exhibitor news.

Here are some of the latest announcements from exhibitors:

• SKF, Booth #74005, announces its latest performance hub bearing units that will be on display at the 2015 SEMA Show. In addition, “All Girls Garage” host and master technician Bogi will visit the SKF booth on Thursday, November 5, 1:00–4:00 p.m.

• Pace Edwards, Booth #35055, launches its updated line of high-performance tonneaus for pickups, with new models for the 2015 Chevy Colorado, Ford F-150 and GMC Canyon.

• Caltrend Automotive Products, Booth #32213, announces their custom-tailored seat covers for the 2015 model Ford Mustang coupe and convertible. CalTrend’s seat covers are side airbag compatible, feature large seat-back pockets to store personal items and include reinforced seams and a cushioned foam lamination that provides a soft and comfortable feel for a perfect fit.

• Monument Tools, Booth #10961, will be performing live demonstrations in their booth on the 2015 Ford Mustang vehicle, quarter, backglass and windshields. They’ll be educating shop owners on the advantages of glass extraction.

• Skyjacker Suspensions, Booth #34111, will unveil the LeDuc Family new Trophy Truck for the 2016 Mint 400 in their booth at this year’s Show. Present will be Curt Leduc and his sons Kyle and Todd.

• Brandmotion, Booth #11661, announced that the company will unveil several cutting-edge vehicle safety and convenience products at the 2015 SEMA Show. The product lineup will include an advanced 360-degree camera system, which provides a vehicle driver with a real-time image of what’s around their vehicle.

• Hellwig Products, Booth #20571, announces a wide variety of products for the new generation vehicles being released, such as the 2016 Tacoma, 2015 F-150, 2015 Mustang and more! They offer different levels of helper spring, front and rear sway bars and air suspension for the trucks, as well as front and rear sway bars for the muscle cars.

• Airgas Inc., Booth #16727, introduces the Airgas Ny-Trous+ nitrous oxide that creates additional power, improves performance and increases torque without excessive RPMs. Denatured with 100 ppm of sulfur dioxide to prevent abuse, Airgas Ny-Trous+ conforms to strict safety standards.

• Yakima Products Inc., Booth #36101, launches the StreamLine System, a new, aerodynamic roof rack system. Designed and developed as a complete system to fit multiple vehicles, StreamLine creates a cohesive look and maximized shared parts and product architecture.

• Vossen Wheels, Booth #46044, announces their Vossen Forged: Precision Series which features ultimate balances of form-and-function and style-and-performance when it comes to aftermarket sport luxury wheels. The signature of the series is the Infini-Lip barrel, embodying simplistic elegance and purity of design.

The 2015 SEMA Show will take place November 3–6, 2015, in Las Vegas. Register to attend the Show at www.SEMAShow.com/register.

	Knowing the common behaviors of SEMA Show buyers can help exhibitors generate the greatest number of qualified leads.

By Becca Butler

Show floor hours for the SEMA Show are Tuesday–Thursday, 9:00 a.m.–5:00 p.m., and Friday, 9:00 a.m.–4:00 p.m. That gives exhibitors 31 hours of time to connect with buyers on the Show floor. Presuming an average of six minutes per buyer, each person is able to meet with 310 buyers. Of course, not every buyer is going to become a customer, but the first step is making sure to reach the most qualified buyers.
 
Knowing and understanding the common behaviors of buyers at the SEMA Show can help exhibitors reach the greatest number of qualified leads.

Here are five facts you need to know about SEMA Show buyers: 

• Buyers are placing orders and taking advantage of limited-time Show specials.
  Many exhibitors focus on increasing awareness and refrain from making sales. However, recent research shows that there are many exhibitors taking orders and closing deals. What compels buyers to make an order at the SEMA Show? Three out of every four buyers places an order as a result of an exhibitor’s SEMA Show special.
  
  Takeaway: Exhibitors offering a special generate more sales at the SEMA Show.

• Buyers are influenced by the New Products Showcase.
  The New Products Showcase is where buyers look to discover new and innovative products at the Show. In addition to the exposure the New Products Showcase offers, participating in the Showcase helps to drive traffic to an exhibitor’s booth. Research shows that more than 50% of buyers that visit the Showcase are influenced to visit an exhibitor’s booth after seeing their product in the Showcase.
  
  Takeaway: Exhibitors participating in the New Products Showcase will drive more booth traffic during the SEMA Show. 

• Nearly 90% of buyers plan to purchase from an exhibitor after the Show.
  Exhibitors may generate hundreds of leads while exhibiting at the SEMA Show, but many fail to follow through and close the sale. While 90% of buyers plan on making a purchase after the Show, it is generally those who are followed up with who go through with the order. The most successful exhibitors are those who review their post-Show leads and follow up in a timely manner. In addition to a lead retrieval in the booth, exhibitors can obtain qualified leads by participating in the New Products Showcase.
  
  Takeaway: Take advantage of ways to capture qualified leads, including participating in the New Products Showcase.

• Buyers come to the Show with a plan.
  While buyers often spontaneously stop at booths while walking the floor, nearly 75% of buyers arrive at the Show with a list of companies they want to see. This means exhibitors need to make sure they get on buyers' lists by taking advantage of opportunities such as posting a release on the Online Media Center or updating their company description in the Show Directory.
  
  Takeaway: Buyers use the exhibitor listing in the SEMA Show Directory and other pre-Show promotional materials to determine who they want to see at the SEMA Show.

• Wednesday is the most-attended day.
  When it comes to the four-day SEMA Show, it’s important to value each and every day. Research shows that the most highly attended day of the SEMA Show is Wednesday, with the number of buyers attending on Friday increasing over the years. Be sure to have your booth staffed each day of the Show, and consider planning your meals in advance or having your lunch delivered to your booth so you don’t miss the opportunity to meet with potential buyers.
  
  Takeaway: Exhibitors that leverage all four days of the SEMA Show and come with a comprehensive plan will get the greatest ROI from the Show. 

The 2015 SEMA Show will take place November 3–6 in Las Vegas. For more information about the tools and resources available to help SEMA Show exhibitors be successful, visit the Exhibitor Services Manual or contact an account rep at sales@sema.org, 909-396-0289.

Exhibit space is still available at www.SEMAShow.com/buyabooth.

	Knowing the common behaviors of SEMA Show buyers can help exhibitors generate the greatest number of qualified leads.

By Becca Butler

Show floor hours for the SEMA Show are Tuesday–Thursday, 9:00 a.m.–5:00 p.m., and Friday, 9:00 a.m.–4:00 p.m. That gives exhibitors 31 hours of time to connect with buyers on the Show floor. Presuming an average of six minutes per buyer, each person is able to meet with 310 buyers. Of course, not every buyer is going to become a customer, but the first step is making sure to reach the most qualified buyers.
 
Knowing and understanding the common behaviors of buyers at the SEMA Show can help exhibitors reach the greatest number of qualified leads.

Here are five facts you need to know about SEMA Show buyers: 

• Buyers are placing orders and taking advantage of limited-time Show specials.
  Many exhibitors focus on increasing awareness and refrain from making sales. However, recent research shows that there are many exhibitors taking orders and closing deals. What compels buyers to make an order at the SEMA Show? Three out of every four buyers places an order as a result of an exhibitor’s SEMA Show special.
  
  Takeaway: Exhibitors offering a special generate more sales at the SEMA Show.

• Buyers are influenced by the New Products Showcase.
  The New Products Showcase is where buyers look to discover new and innovative products at the Show. In addition to the exposure the New Products Showcase offers, participating in the Showcase helps to drive traffic to an exhibitor’s booth. Research shows that more than 50% of buyers that visit the Showcase are influenced to visit an exhibitor’s booth after seeing their product in the Showcase.
  
  Takeaway: Exhibitors participating in the New Products Showcase will drive more booth traffic during the SEMA Show. 

• Nearly 90% of buyers plan to purchase from an exhibitor after the Show.
  Exhibitors may generate hundreds of leads while exhibiting at the SEMA Show, but many fail to follow through and close the sale. While 90% of buyers plan on making a purchase after the Show, it is generally those who are followed up with who go through with the order. The most successful exhibitors are those who review their post-Show leads and follow up in a timely manner. In addition to a lead retrieval in the booth, exhibitors can obtain qualified leads by participating in the New Products Showcase.
  
  Takeaway: Take advantage of ways to capture qualified leads, including participating in the New Products Showcase.

• Buyers come to the Show with a plan.
  While buyers often spontaneously stop at booths while walking the floor, nearly 75% of buyers arrive at the Show with a list of companies they want to see. This means exhibitors need to make sure they get on buyers' lists by taking advantage of opportunities such as posting a release on the Online Media Center or updating their company description in the Show Directory.
  
  Takeaway: Buyers use the exhibitor listing in the SEMA Show Directory and other pre-Show promotional materials to determine who they want to see at the SEMA Show.

• Wednesday is the most-attended day.
  When it comes to the four-day SEMA Show, it’s important to value each and every day. Research shows that the most highly attended day of the SEMA Show is Wednesday, with the number of buyers attending on Friday increasing over the years. Be sure to have your booth staffed each day of the Show, and consider planning your meals in advance or having your lunch delivered to your booth so you don’t miss the opportunity to meet with potential buyers.
  
  Takeaway: Exhibitors that leverage all four days of the SEMA Show and come with a comprehensive plan will get the greatest ROI from the Show. 

The 2015 SEMA Show will take place November 3–6 in Las Vegas. For more information about the tools and resources available to help SEMA Show exhibitors be successful, visit the Exhibitor Services Manual or contact an account rep at sales@sema.org, 909-396-0289.

Exhibit space is still available at www.SEMAShow.com/buyabooth.

	"Car Crazy TV" will broadcast live on screens throughout the SEMA Show halls and to more than 92,000 Las Vegas hotel rooms.

By SEMA Editors

For the 12th consecutive year, Barry Meguiar, president and host of "Car Crazy TV," will talk with the biggest names in the automotive industry during the 2015 SEMA Show, November 3–6, in Las Vegas.

"Car Crazy TV" will broadcast live on screens throughout the SEMA Show halls and to more than 92,000 Las Vegas hotel rooms. A portion of the interviews will also be aired as "Car Crazy TV" episodes during the 2016 season.
 
"Car Crazy TV" Stage Hours

• Tuesday, November 3, 9:00 a.m.–4:00 p.m.

• Wednesday, November 4, 9:00 a.m.–4:00 p.m.

• Thursday, November 5, 9:00 a.m.–4:00 p.m.

Learn more about the show and view the latest episodes at www.velocity.com/tv-shows/car-crazy. 

	"Car Crazy TV" will broadcast live on screens throughout the SEMA Show halls and to more than 92,000 Las Vegas hotel rooms.

By SEMA Editors

For the 12th consecutive year, Barry Meguiar, president and host of "Car Crazy TV," will talk with the biggest names in the automotive industry during the 2015 SEMA Show, November 3–6, in Las Vegas.

"Car Crazy TV" will broadcast live on screens throughout the SEMA Show halls and to more than 92,000 Las Vegas hotel rooms. A portion of the interviews will also be aired as "Car Crazy TV" episodes during the 2016 season.
 
"Car Crazy TV" Stage Hours

• Tuesday, November 3, 9:00 a.m.–4:00 p.m.

• Wednesday, November 4, 9:00 a.m.–4:00 p.m.

• Thursday, November 5, 9:00 a.m.–4:00 p.m.

Learn more about the show and view the latest episodes at www.velocity.com/tv-shows/car-crazy. 

	"Car Crazy TV" will broadcast live on screens throughout the SEMA Show halls and to more than 92,000 Las Vegas hotel rooms.

By SEMA Editors

For the 12th consecutive year, Barry Meguiar, president and host of "Car Crazy TV," will talk with the biggest names in the automotive industry during the 2015 SEMA Show, November 3–6, in Las Vegas.

"Car Crazy TV" will broadcast live on screens throughout the SEMA Show halls and to more than 92,000 Las Vegas hotel rooms. A portion of the interviews will also be aired as "Car Crazy TV" episodes during the 2016 season.
 
"Car Crazy TV" Stage Hours

• Tuesday, November 3, 9:00 a.m.–4:00 p.m.

• Wednesday, November 4, 9:00 a.m.–4:00 p.m.

• Thursday, November 5, 9:00 a.m.–4:00 p.m.

Learn more about the show and view the latest episodes at www.velocity.com/tv-shows/car-crazy. 

	SEMA’s Vehicle Dynamics Forum is scheduled for Monday, November 2, from 1:00 to 2:30 p.m. in rooms N258–N260 of the Las Vegas Convention Center.

By John Waraniak

Leading SEMA companies customize with confidence by knowing how advanced vehicle technologies impact their products and businesses. This forum is designed for compaines that want to ensure that their suspension products and modifications can be successfully integrated with the latest vehicle active-safety systems and vehicle dynamics technologies, as well as comply with federal motor safety regulations.

Member companies participating in SEMA’s Vehicle Dynamics Program have conducted more than 60 aftermarket-modified vehicle tests to demonstrate FMVSS 126 compliance and made significant achievements over the past six years in understanding how performance products, such as suspension, brakes, wheels, tires and steering, as well as engine modifications, interact with electronic stability control and other active safety systems.

SEMA’s Vehicle Dynamics Forum is scheduled for Monday, November 2, from 1:00 p.m.–2:30 p.m. in rooms N258–N260 of the Las Vegas Convention Center.

Attendance is free but registration is required. Register online at to www.SEMAShow.com/register.

	SEMA’s Vehicle Dynamics Forum is scheduled for Monday, November 2, from 1:00 to 2:30 p.m. in rooms N258–N260 of the Las Vegas Convention Center.

By John Waraniak

Leading SEMA companies customize with confidence by knowing how advanced vehicle technologies impact their products and businesses. This forum is designed for compaines that want to ensure that their suspension products and modifications can be successfully integrated with the latest vehicle active-safety systems and vehicle dynamics technologies, as well as comply with federal motor safety regulations.

Member companies participating in SEMA’s Vehicle Dynamics Program have conducted more than 60 aftermarket-modified vehicle tests to demonstrate FMVSS 126 compliance and made significant achievements over the past six years in understanding how performance products, such as suspension, brakes, wheels, tires and steering, as well as engine modifications, interact with electronic stability control and other active safety systems.

SEMA’s Vehicle Dynamics Forum is scheduled for Monday, November 2, from 1:00 p.m.–2:30 p.m. in rooms N258–N260 of the Las Vegas Convention Center.

Attendance is free but registration is required. Register online at to www.SEMAShow.com/register.

	SEMA’s Vehicle Dynamics Forum is scheduled for Monday, November 2, from 1:00 to 2:30 p.m. in rooms N258–N260 of the Las Vegas Convention Center.

By John Waraniak

Leading SEMA companies customize with confidence by knowing how advanced vehicle technologies impact their products and businesses. This forum is designed for compaines that want to ensure that their suspension products and modifications can be successfully integrated with the latest vehicle active-safety systems and vehicle dynamics technologies, as well as comply with federal motor safety regulations.

Member companies participating in SEMA’s Vehicle Dynamics Program have conducted more than 60 aftermarket-modified vehicle tests to demonstrate FMVSS 126 compliance and made significant achievements over the past six years in understanding how performance products, such as suspension, brakes, wheels, tires and steering, as well as engine modifications, interact with electronic stability control and other active safety systems.

SEMA’s Vehicle Dynamics Forum is scheduled for Monday, November 2, from 1:00 p.m.–2:30 p.m. in rooms N258–N260 of the Las Vegas Convention Center.

Attendance is free but registration is required. Register online at to www.SEMAShow.com/register.