All of the content on the new, easier-to-use learning management system, located online at www.SEMA.org/eLearning, is offered free of charge to the entire industry for a limited time.

The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations for automotive specialty-equipment businesses of every type. All of the content on the new, easier-to-use learning management system, located online at www.SEMA.org/eLearning, is offered free of charge to the entire industry for a limited time.

The latest addition is a must-view for any company that uses the Internet in its sales and marketing programs (which should mean every business). “How to Profit with Google AdWords” offers unique and proven advice about how to take advantage of the web’s hottest marketing tool for immediate and measurable sales results. Presenter Perry Marshall of Perry Marshall & Associates will teach you and your sales staff how to:

• Structure an ad campaign to produce real results.
• Use free and low-cost tools to plan and evaluate a campaign.
• Understand the differences between “broad match,” “phrase” and “exact match” and how to use each.
• Identify and use negative keywords.
• Improve poorly performing words, groups or campaigns.
• Quickly and accurately measure results.
• See what your competitors are doing.
• Hire the right people to provide advice and deliver competent help.

Perry S. Marshall & Associates consults for both online and brick-and-mortar companies to generate sales leads, increase web traffic and maximize advertising results. Entrepreneur magazine said that Marshall is “…the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.”

Marshall has published hundreds of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords. He has been featured at conferences throughout the world and has consulted in more than 200 industries, and now you can learn from this acknowledged master of the medium.

Visit www.SEMA.org/eLearning today and begin to boost your company’s bottom line.

	All of the content on the new, easier-to-use learning management system, located online at www.SEMA.org/eLearning, is offered free of charge to the entire industry for a limited time.

The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations for automotive specialty-equipment businesses of every type. All of the content on the new, easier-to-use learning management system, located online at www.SEMA.org/eLearning, is offered free of charge to the entire industry for a limited time.

The latest addition is a must-view for any company that uses the Internet in its sales and marketing programs (which should mean every business). “How to Profit with Google AdWords” offers unique and proven advice about how to take advantage of the web’s hottest marketing tool for immediate and measurable sales results. Presenter Perry Marshall of Perry Marshall & Associates will teach you and your sales staff how to:

• Structure an ad campaign to produce real results.
• Use free and low-cost tools to plan and evaluate a campaign.
• Understand the differences between “broad match,” “phrase” and “exact match” and how to use each.
• Identify and use negative keywords.
• Improve poorly performing words, groups or campaigns.
• Quickly and accurately measure results.
• See what your competitors are doing.
• Hire the right people to provide advice and deliver competent help.

Perry S. Marshall & Associates consults for both online and brick-and-mortar companies to generate sales leads, increase web traffic and maximize advertising results. Entrepreneur magazine said that Marshall is “…the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.”

Marshall has published hundreds of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords. He has been featured at conferences throughout the world and has consulted in more than 200 industries, and now you can learn from this acknowledged master of the medium.

Visit www.SEMA.org/eLearning today and begin to boost your company’s bottom line.

A SEMA-supported bill to provide for an expanded-use antique vehicle registration class that would allow antique vehicles and replicas to be driven without limitation during the warmer part of the year (April 1 through October 31) has been approved by the Senate Transportation Committee. The bill already passed the full Illinois House of Representatives. Under the bill, expanded-use antiques are limited to traveling to and from car shows, exhibitions, servicing or demonstration during the colder months (November 1 through March 31). Regular antique vehicle registration would still be available for a lower fee to hobbyists who would prefer only operating their vehicle on a limited-use basis throughout the year. The bill will next be considered on the floor of the Illinois Senate by all members. 

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

A SEMA-supported bill to provide for an expanded-use antique vehicle registration class that would allow antique vehicles and replicas to be driven without limitation during the warmer part of the year (April 1 through October 31) has been approved by the Senate Transportation Committee. The bill already passed the full Illinois House of Representatives. Under the bill, expanded-use antiques are limited to traveling to and from car shows, exhibitions, servicing or demonstration during the colder months (November 1 through March 31). Regular antique vehicle registration would still be available for a lower fee to hobbyists who would prefer only operating their vehicle on a limited-use basis throughout the year. The bill will next be considered on the floor of the Illinois Senate by all members. 

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

Legislation that originally sought to increase the age requirement for vehicles eligible for registration as “collector vehicles” was signed into law by Washington State Governor Christine Gregoire. Under the new law, vehicles seeking registration as collector vehicles and the one-time registration fee would still only be required to be at least 30 years old—not 40 years old as the original bill required. The law also deletes provisions that would have created penalties for violating the limited-use provisions. However, the measure still requires the Department of Licensing to establish a method for law enforcement to readily access collector vehicle information using the collector vehicle’s plate number, which will aid in ensuring a plate is being used on its properly assigned vehicle. 

For details, contact Steve McDonald at stevem@sema.org.

Legislation that originally sought to increase the age requirement for vehicles eligible for registration as “collector vehicles” was signed into law by Washington State Governor Christine Gregoire. Under the new law, vehicles seeking registration as collector vehicles and the one-time registration fee would still only be required to be at least 30 years old—not 40 years old as the original bill required. The law also deletes provisions that would have created penalties for violating the limited-use provisions. However, the measure still requires the Department of Licensing to establish a method for law enforcement to readily access collector vehicle information using the collector vehicle’s plate number, which will aid in ensuring a plate is being used on its properly assigned vehicle. 

For details, contact Steve McDonald at stevem@sema.org.

Legislation that threatened to prohibit the modification of any motor vehicle that altered the manufacturer's original suspension, steering or brake system unless the state highway patrol issued an inspection certificate was amended to remove those restrictions and signed into law by Governor Jack Dalrymple. The new law now only provides for a study of the state’s transportation laws to be conducted between the 2011 and 2012 legislative sessions. This amended law represents a significant legislative victory for North Dakota enthusiasts and related businesses and is a direct result of SEMA’s vocal opposition. 

For details, contact Steve McDonald at stevem@sema.org.

Legislation that threatened to prohibit the modification of any motor vehicle that altered the manufacturer's original suspension, steering or brake system unless the state highway patrol issued an inspection certificate was amended to remove those restrictions and signed into law by Governor Jack Dalrymple. The new law now only provides for a study of the state’s transportation laws to be conducted between the 2011 and 2012 legislative sessions. This amended law represents a significant legislative victory for North Dakota enthusiasts and related businesses and is a direct result of SEMA’s vocal opposition. 

For details, contact Steve McDonald at stevem@sema.org.

SEMA-model legislation that would create a vehicle-registration classification for street rods and custom vehicles and provide for special license plates for these vehicles was approved by the full Texas House of Representatives. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The measure also allows for the use of non-original materials and creates a titling and registration criterion that assigns these vehicles the same model-year designation as the production vehicle they most closely resemble. However, with time running out on the 2011 Texas legislative session, the bill has not yet had a hearing and vote by the Senate Transportation Committee. The bill must also pass a vote by the full Texas Senate before being sent to the governor for his signature and enactment into law.   

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

SEMA-model legislation that would create a vehicle-registration classification for street rods and custom vehicles and provide for special license plates for these vehicles was approved by the full Texas House of Representatives. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. The measure also allows for the use of non-original materials and creates a titling and registration criterion that assigns these vehicles the same model-year designation as the production vehicle they most closely resemble. However, with time running out on the 2011 Texas legislative session, the bill has not yet had a hearing and vote by the Senate Transportation Committee. The bill must also pass a vote by the full Texas Senate before being sent to the governor for his signature and enactment into law.   

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.