The Chevy Camaro is among the key passenger cars being considered by GM for project vehicle proposals.

The General Motors 2012 SEMA Show strategy will focus on passenger car accessories. The key passenger cars to be considered include the Chevrolet Spark, Sonic, Cruze and Camaro. Other GM product lines may be available in limited quantities within the scope of this program. Proposals will be reviewed on an individual basis for approval. Three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound) are requested and preferred over e-mailed submissions. To be considered, proposals must include the four General Motors criteria listed below for content and definition:

• An introductory letter defining the project vehicle's theme (i.e. appealing to which market segment) and its general content, vehicle need date and project completion date.

• A list of specific system upgrades, including partnered sources, if appropriate. Please use the Excel-formatted “Sheet B,” which will be provided by calling Bob Kern as stated below.

• A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2012 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle, if it is placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2013. Proposals with guaranteed interior booth space will be given preferred consideration.

• 8½ x 11 color renderings illustrating front/side and rear appearance (composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch insert is recommended. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory.

SEMA members interested in developing a General Motors project vehicle for the 2012 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

Bob Kern
SEMA Relations Manager
2382 Browning Dr., Ste. 100
Orion, MI 48360

or, contact:

Ph: 313-667-6126
Cell: 313-300-9471 (best access)
Fax: 313-667-5001
E-mail: rob_eagle22@yahoo.com

Please note that quantities for each brand will be limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. It is recommended to submit proposals early for preferential consideration, starting March 1, 2012, but no later than April 30, 2012.

Approved projects will be required to be completed no later than October 15, 2012. Build photos may be requested.

For more information, read the article "How to Present a Winning SEMA Project-Vehicle Proposal" in the June 2011 issue of SEMA News.

	The Chevy Camaro is among the key passenger cars being considered by GM for project vehicle proposals.

The General Motors 2012 SEMA Show strategy will focus on passenger car accessories. The key passenger cars to be considered include the Chevrolet Spark, Sonic, Cruze and Camaro. Other GM product lines may be available in limited quantities within the scope of this program. Proposals will be reviewed on an individual basis for approval. Three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound) are requested and preferred over e-mailed submissions. To be considered, proposals must include the four General Motors criteria listed below for content and definition:

• An introductory letter defining the project vehicle's theme (i.e. appealing to which market segment) and its general content, vehicle need date and project completion date.

• A list of specific system upgrades, including partnered sources, if appropriate. Please use the Excel-formatted “Sheet B,” which will be provided by calling Bob Kern as stated below.

• A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2012 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle, if it is placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2013. Proposals with guaranteed interior booth space will be given preferred consideration.

• 8½ x 11 color renderings illustrating front/side and rear appearance (composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch insert is recommended. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory.

SEMA members interested in developing a General Motors project vehicle for the 2012 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

Bob Kern
SEMA Relations Manager
2382 Browning Dr., Ste. 100
Orion, MI 48360

or, contact:

Ph: 313-667-6126
Cell: 313-300-9471 (best access)
Fax: 313-667-5001
E-mail: rob_eagle22@yahoo.com

Please note that quantities for each brand will be limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. It is recommended to submit proposals early for preferential consideration, starting March 1, 2012, but no later than April 30, 2012.

Approved projects will be required to be completed no later than October 15, 2012. Build photos may be requested.

For more information, read the article "How to Present a Winning SEMA Project-Vehicle Proposal" in the June 2011 issue of SEMA News.

	The Chevy Camaro is among the key passenger cars being considered by GM for project vehicle proposals.

The General Motors 2012 SEMA Show strategy will focus on passenger car accessories. The key passenger cars to be considered include the Chevrolet Spark, Sonic, Cruze and Camaro. Other GM product lines may be available in limited quantities within the scope of this program. Proposals will be reviewed on an individual basis for approval. Three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound) are requested and preferred over e-mailed submissions. To be considered, proposals must include the four General Motors criteria listed below for content and definition:

• An introductory letter defining the project vehicle's theme (i.e. appealing to which market segment) and its general content, vehicle need date and project completion date.

• A list of specific system upgrades, including partnered sources, if appropriate. Please use the Excel-formatted “Sheet B,” which will be provided by calling Bob Kern as stated below.

• A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2012 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle, if it is placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2013. Proposals with guaranteed interior booth space will be given preferred consideration.

• 8½ x 11 color renderings illustrating front/side and rear appearance (composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch insert is recommended. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory.

SEMA members interested in developing a General Motors project vehicle for the 2012 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

Bob Kern
SEMA Relations Manager
2382 Browning Dr., Ste. 100
Orion, MI 48360

or, contact:

Ph: 313-667-6126
Cell: 313-300-9471 (best access)
Fax: 313-667-5001
E-mail: rob_eagle22@yahoo.com

Please note that quantities for each brand will be limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. It is recommended to submit proposals early for preferential consideration, starting March 1, 2012, but no later than April 30, 2012.

Approved projects will be required to be completed no later than October 15, 2012. Build photos may be requested.

For more information, read the article "How to Present a Winning SEMA Project-Vehicle Proposal" in the June 2011 issue of SEMA News.

	Yokohama Tire Corp. is teaming up with Alex Job Racing to campaign a Lotus Evora in the American Le Mans Series GT series.

Yokohama Tire Corp. to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class
Yokohama Tire Corp. is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17. The Lotus-AJR will run on Yokohama ADVAN A005 tires and make its series debut at the Long Beach Grand Prix in Long Beach, California, April 14.

In 2005, AJR’s Porsche 911 GT3 RSR won the 24 Hours of Le Mans in the GT2 class on Yokohama tires.

Champion Racing Oils Pay Dividends to Motorsport Race Teams
Champion Oil recently announced this year’s “Winners Circle” Racing Contingency Award Program, which offers contingency payouts to National and Regional Racing Champions in almost every recognized sanctioned racing event in North America and Canada.  

This marketing program is designed to link Champion’s top-tier racing lubricants directly to regional and national racers in sanctioned racing events in North America, including the All Star Circuit of Champions (ASCoC), American Sprint Car Series (ASCS), World of Outlaws (WoO), United States Auto Club (USAC) and the International Motor Contest Association (IMCA).

“The Champion Racing Contingency Program will pay up to $1,000 product reimbursement for every sanctioned National Series Racing Champion,” said Mike Reddick, Champion's vice president of sales. “Champion will also pay up to $500 product reimbursement for every sanctioned Regional Series Racing Champion. Cash payouts are based on matching dollars of racer’s total receipts of Champion racing products purchased in 2012.”

Renegade Racing Fuels Receives NHRA and IHRA Accepted Status for Stock, Super Stock Classes
Renegade Racing Fuels & Lubricants has received notification from the National Hot Rod Association (NHRA) and International Hot Rod Association (IHRA) that several grades of its racing fuel products are accepted for use by Stock and Super Stock competitors for the 2012 season.

The accepted fuels are Renegade’s leaded Pro-110+, Pro-112+, Pro-114+, Pro-116+, Pro-120+ brands and B10+. The Formula Octane number (or greater) is reflected in the fuel names (for engines with compression ratios from 15:1 or 16:1 or more), while B10+ is a specially designed product for engines with 12:1-13:1 compression. 

These fuels are blended and formulated to burn cooler with greater consistency and provide predictable performance and power.

Ross Martin dominated the Pro Open Final.

Ross Martin Wins Pro Open Final
After contact on the track during last Friday's race forced Ross Martin to pull off the track, he returned Saturday to dominate the Pro Open Final.

There are six more Pro Finals that will determine the undisputed points champion.

Pro Lite driver James Johnstad delivered two top 10 finishes maintaining third place in the Pro Lite Year-End Race. Mike Bauer was forced to sit last weekend out with a broken wrist, but hopes to be back this weekend.

Catch the action from Pontiac, Michigan, on NBC Sports Sunday, March 4, at 5:00 p.m. (EST).

	Yokohama Tire Corp. is teaming up with Alex Job Racing to campaign a Lotus Evora in the American Le Mans Series GT series.

Yokohama Tire Corp. to Partner with Alex Job Racing and Lotus in 2012 ALMS GT Class
Yokohama Tire Corp. is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series (ALMS) GT series, which kicks-off the 2012 season in Sebring, Florida, March 17. The Lotus-AJR will run on Yokohama ADVAN A005 tires and make its series debut at the Long Beach Grand Prix in Long Beach, California, April 14.

In 2005, AJR’s Porsche 911 GT3 RSR won the 24 Hours of Le Mans in the GT2 class on Yokohama tires.

Champion Racing Oils Pay Dividends to Motorsport Race Teams
Champion Oil recently announced this year’s “Winners Circle” Racing Contingency Award Program, which offers contingency payouts to National and Regional Racing Champions in almost every recognized sanctioned racing event in North America and Canada.  

This marketing program is designed to link Champion’s top-tier racing lubricants directly to regional and national racers in sanctioned racing events in North America, including the All Star Circuit of Champions (ASCoC), American Sprint Car Series (ASCS), World of Outlaws (WoO), United States Auto Club (USAC) and the International Motor Contest Association (IMCA).

“The Champion Racing Contingency Program will pay up to $1,000 product reimbursement for every sanctioned National Series Racing Champion,” said Mike Reddick, Champion's vice president of sales. “Champion will also pay up to $500 product reimbursement for every sanctioned Regional Series Racing Champion. Cash payouts are based on matching dollars of racer’s total receipts of Champion racing products purchased in 2012.”

Renegade Racing Fuels Receives NHRA and IHRA Accepted Status for Stock, Super Stock Classes
Renegade Racing Fuels & Lubricants has received notification from the National Hot Rod Association (NHRA) and International Hot Rod Association (IHRA) that several grades of its racing fuel products are accepted for use by Stock and Super Stock competitors for the 2012 season.

The accepted fuels are Renegade’s leaded Pro-110+, Pro-112+, Pro-114+, Pro-116+, Pro-120+ brands and B10+. The Formula Octane number (or greater) is reflected in the fuel names (for engines with compression ratios from 15:1 or 16:1 or more), while B10+ is a specially designed product for engines with 12:1-13:1 compression. 

These fuels are blended and formulated to burn cooler with greater consistency and provide predictable performance and power.

Ross Martin dominated the Pro Open Final.

Ross Martin Wins Pro Open Final
After contact on the track during last Friday's race forced Ross Martin to pull off the track, he returned Saturday to dominate the Pro Open Final.

There are six more Pro Finals that will determine the undisputed points champion.

Pro Lite driver James Johnstad delivered two top 10 finishes maintaining third place in the Pro Lite Year-End Race. Mike Bauer was forced to sit last weekend out with a broken wrist, but hopes to be back this weekend.

Catch the action from Pontiac, Michigan, on NBC Sports Sunday, March 4, at 5:00 p.m. (EST).

SEMA News—February 2012

Likes, Tweets and Posts

	Enthusiasts selected to serve as opinion leaders at the 2011 SEMA Show spent between eight and 16 hours posting real-time updates directly from the Show floor.
	The Opinion Leader Program provides valuable data and consumer insight into trends and products that will be in high demand throughout the year. Look for an overview of the 2011 Program’s comprehensive report in next month’s issue of SEMA News.
	As part of SEMA’s third annual Opinion Leader Program, these lucky gearheads and shade-tree mechanics suddenly found themselves not only inside the Show, but actually participating in covering the event

The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011 SEMA Show, however, a special group of enthusiasts were granted access to the Las Vegas Convention Center on Thursday, November 3. Invited by SEMA to participate in a social-media campaign, these attendees had a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.

SEMA News—February 2012

Likes, Tweets and Posts

	Enthusiasts selected to serve as opinion leaders at the 2011 SEMA Show spent between eight and 16 hours posting real-time updates directly from the Show floor.
	The Opinion Leader Program provides valuable data and consumer insight into trends and products that will be in high demand throughout the year. Look for an overview of the 2011 Program’s comprehensive report in next month’s issue of SEMA News.
	As part of SEMA’s third annual Opinion Leader Program, these lucky gearheads and shade-tree mechanics suddenly found themselves not only inside the Show, but actually participating in covering the event

The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011 SEMA Show, however, a special group of enthusiasts were granted access to the Las Vegas Convention Center on Thursday, November 3. Invited by SEMA to participate in a social-media campaign, these attendees had a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.

SEMA News—February 2012

Likes, Tweets and Posts

	Enthusiasts selected to serve as opinion leaders at the 2011 SEMA Show spent between eight and 16 hours posting real-time updates directly from the Show floor.
	The Opinion Leader Program provides valuable data and consumer insight into trends and products that will be in high demand throughout the year. Look for an overview of the 2011 Program’s comprehensive report in next month’s issue of SEMA News.
	As part of SEMA’s third annual Opinion Leader Program, these lucky gearheads and shade-tree mechanics suddenly found themselves not only inside the Show, but actually participating in covering the event

The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011 SEMA Show, however, a special group of enthusiasts were granted access to the Las Vegas Convention Center on Thursday, November 3. Invited by SEMA to participate in a social-media campaign, these attendees had a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.