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General Motors Now Accepting 2012 SEMA Show Project Vehicle Proposals

  GM project vehicle proposal, camaro
  The Chevy Camaro is among the key passenger cars being considered by GM for project vehicle proposals.

The General Motors 2012 SEMA Show strategy will focus on passenger car accessories. The key passenger cars to be considered include the Chevrolet Spark, Sonic, Cruze and Camaro. Other GM product lines may be available in limited quantities within the scope of this program. Proposals will be reviewed on an individual basis for approval. Three copies of the proposal, including a rendering on 8½ x 11 paper (stapled, not bound) are requested and preferred over e-mailed submissions. To be considered, proposals must include the four General Motors criteria listed below for content and definition:

  • An introductory letter defining the project vehicle's theme (i.e. appealing to which market segment) and its general content, vehicle need date and project completion date.
  • A list of specific system upgrades, including partnered sources, if appropriate. Please use the Excel-formatted “Sheet B,” which will be provided by calling Bob Kern as stated below.
  • A proposed list of intended events, trade shows, publications, etc., where the vehicle will be promoted. Availability for the 2012 SEMA Show in Las Vegas is required. Please state where the vehicle will be displayed at the SEMA Show and who will sponsor the vehicle, if it is placed in a feature spot. Note that partners are required to promote the vehicle through November 1, 2013. Proposals with guaranteed interior booth space will be given preferred consideration.
  • 8½ x 11 color renderings illustrating front/side and rear appearance (composite ¾ views acceptable) with the intended color and graphic scheme accurately defined. If the interior will be significantly modified, an interior sketch insert is recommended. Preservation of front-end brand identity (divisional emblem and possibly grille features) is mandatory.

SEMA members interested in developing a General Motors project vehicle for the 2012 SEMA Show are encouraged to prepare a Project Description Plan and submit it to:

Bob Kern
SEMA Relations Manager
2382 Browning Dr., Ste. 100
Orion, MI 48360

or, contact:

Ph: 313-667-6126
Cell: 313-300-9471 (best access)
Fax: 313-667-5001

Please note that quantities for each brand will be limited. Vehicle availability (timing) may vary by brand, depending on start-of-production schedules. It is recommended to submit proposals early for preferential consideration, starting March 1, 2012, but no later than April 30, 2012.

Approved projects will be required to be completed no later than October 15, 2012. Build photos may be requested.

For more information, read the article "How to Present a Winning SEMA Project-Vehicle Proposal" in the June 2011 issue of SEMA News.