The SEMA Show: Now Reaching Consumers
Wed, 01/01/2014 - 08:08

SEMA News—January 2014

CHRIS KERSTING

The SEMA Show: Now Reaching Consumers

Chris Kersting, SEMA President and CEO As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

More recently, general news outlets and broadcast TV have become regular parts of the mix of more than 2,900 credentialed media that cover the Show. Their audiences are ordinary consumers and enthusiasts alike—drivers who can become energized buyers of all things automotive.

The media outlets represented at the Show increasingly look at the event as a crossroads for trends, fashion and pop culture. A considerable amount of mainstream coverage is generated as major manufacturers are now collaborating with the SEMA industry to leverage innovative products and vehicle styling trends introduced at the event. For example, GM produced a Satellite Media Tour and got strong results on mainstream broadcast outlets in 210 markets around the country. Toyota’s web-based Dream Build Challenge reality series generated millions of views for the company’s vehicles, involving brands such as Oakley and Skullcandy. This kind of exposure reaches consumers in the outer rings of the bull’s-eye—people who might not ordinarily see customized vehicles and who would only rarely consider adding accessories.

The advent of social media is another reason why the SEMA Show now reaches far more consumers than it did, say, 10 years ago. Our digital audits show that a tremendous spike in average daily social media coverage occurs during the SEMA Show and immediately afterward. There have been more than 35,000 SEMA Show videos posted on YouTube since November 1. Nearly 11 million people saw the content from the SEMA Show Facebook page during the week of the Show alone. And these are only a few examples. This consumer-facing conversation exposes the concept of aftermarket accessorization and exciting new vehicles to all kinds of car owners.

Much of this consumer chatter is now generated by consumers themselves. For example, SEMA Show features such as the SEMA Cruise—an open-to-the-public exit parade viewed on-site by thousands, all of whom seem to have video cameras in hand—generate vast numbers of social media impressions that reach casual enthusiasts and consumers alike.

In the end, even though the SEMA Show is a trade-only event, we see the Show growing as a global influencer of consumer perceptions around cars and car culture. As an association devoted to helping our member businesses grow and prosper, SEMA will continue to look for ways to reach consumer markets on behalf of our members. Given the new media landscape combined with other opportunities we are exploring, we think the prospects for greater penetration into enthusiast and non-enthusiast markets are better than ever.

—Chris Kersting, SEMA President and CEO

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

The Best of SEMA 2013
Wed, 01/01/2014 - 07:54

SEMA News—January 2014

EVENTS
By SEMA News Staff

The Best of SEMA 2013

Empowering an Industry

 More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. 
  

The 2013 SEMA Show left no doubt that the automotive specialty-equipment industry is stronger than ever. While final attendance figures were being audited at press time, organizers reported that more than 126,000 credentials were issued prior to the event, with thousands more processed on site.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.

“A trade show is a reflection of the industry it serves,” said Chris Kersting, SEMA president and CEO. “The unprecedented participation levels this year indicate that the industry is moving into growth mode. This was a record-breaking year, and we’re seeing companies ready and eager to do business.”

There were 2,381 exhibiting companies on the Show floor representing all facets of the automotive specialty-equipment market, including accessory and appearance products, performance products, wheels, tires and suspension—basically anything and everything anyone could want in order to personalize the more than 200 million cars, trucks, SUVs and powersports vehicles on and off the road.

More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
     
More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth. More than 60,000 of those badges went to buyers, who came from all over the world. The numbers represented a 7% increase over those from the previous year and were the highest in SEMA Show history. It was the third year in a row that the Show had seen significant growth.
On the pages below, we’ve selected a few highlights from the 2013 SEMA Show.
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Spotlight

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

 
 It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.
Showcase

It was a record year for the New Products Showcase, an indication that exhibitors are looking for and taking advantage of ways to get the most out of their Show investments. The New Product Showcase is one of the best ways to put products in front of the more than 60,000 buyers who attended the Show. There were more than 2,000 entries, with the best of the best receiving special recognition.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Experience

SEMA is more than a Show; it’s an experience with more than a million square feet packed with memories waiting to happen. Attendees could lend a hand building custom vehicles with West Coast Customs, get a thrill ride in a high-performance car, dyno-test a Harley-Davidson, put artistic skills to use or share a moment with a celebrity.

 
 Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.
Communicate

Nearly 3,700 individuals were approved for media credentials for the 2013 SEMA Show, giving exhibiting manufacturers unprecedented coverage in television, radio and Internet publications worldwide. A spike in social media hit as bloggers and web reporters raced each other to the Internet. Print publications will provide a long tail of feature articles that will continue to hit newsstands in the coming weeks and months.

 
 The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.
Collaborate

The SEMA Show creates an opportunity for the industry to come together and a reason to share assets and information. One example is the SEMA Award, which spotlights the most popular new vehicles as measured through the participation of SEMA exhibitors. As SEMA exhibitors work with OEMs to build cars for the Show, advanced technologies become accessible to their companies. OEMs gain aftermarket partners and get a marketing boost in the process.

 
 The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.
Regeneration

The specialty products industry has a knack for distilling the essence of the legendary, the iconic, the unforgettable elements of the past, and letting them live again. In the process, we make them better than they ever were—stronger, cleaner and more reliable. The art of restoring and re-engineering the antique engine we see here is only one example of the ways SEMA companies demonstrate boundless ingenuity and originality. Why do they do it? Because it’s cool.

 
 The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.
Take a Bow!

The annual SEMA Cruise—the only part of the SEMA Show that is open to the public—once again gave thousands of Las Vegas locals a chance to enjoy a parade of rolling art. Crowds filled the grandstands in front of the North Hall and lined the route from the Convention Center all the way to Paradise Road. The throng saw hundreds of custom cars from builders, such as Chip Foose and Kenny Wayne Shepherd. The crowds continued to cheer even as the sun went down, celebrating for more than two hours as hundreds of cars, trucks, motorcycles, Jeeps and exotics took their final bows.

 
 The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.
Celebrate

The SEMA Show has become a world stage that the biggest manufacturers use to build their brands and exploit media fascination. Honda was among the major manufacturers that took the opportunity to stage a world debut for a ’14 model, highlighting new performance equipment and sporty attributes.

Movers & Shakers: Rosen Completes Acquisition of Echomaster's Assets; MSD Names Loeza Product Marketing Coordinator
Fri, 12/27/2013 - 19:54

Rosen Completes Acquisition of Echomaster's Assets
Rosen Electronics LP has completed the acquisition of the assets of Echomaster LLC, effective December 13. “This is an exciting time for our company as Echomaster has a 15-plus year track record of producing quality safety-related products, such as parking sensors, reverse cameras, OE display radio camera interfaces, smart mirrors and more. Echomaster is an approved OEM supplier to Ford Motor Co. and those same quality assurance standards will be retained by Rosen for the aftermarket and fleet channels as well,” stated Steve Weimar, Rosen vice president of sales & marketing.

Rosen’s current sales organization will manage the expediter/installer, WD and retail sales channels for the Echomaster brand. For the fleet equipment and OEM channels, Rosen announced that Echomaster’s Director of Operations & Sales Jerry Redding will join the Rosen team as the new director of OEM & fleet markets. The Echomaster brand will join Rosen’s line of Piranha in-dash factory-look multimedia products, FIT Nav/camera interfaces, headrest replacement entertainment systems, seat-back entertainment systems and X/Z-Series ceiling-mount entertainment systems.

Alex Loeza, MSD
MSD has named longtime company employee Alexandra (Alex) Loeza product marketing coordinator.
  

MSD Names Alex Loeza as Product Marketing Coordinator
MSD has named longtime company employee Alexandra (Alex) Loeza product marketing coordinator. Loeza, who started in the MSD's accounting department more than 10 years ago and is also a member of the SEMA Young Executives Network, will manage and support MSD's recently expanded Dynaforce alternator and starter product lines. She will also assist with the management of MSD's event-marketing initiative to use marketing trucks that attend key racing- and street-car enthusiast events.

Stage 8 Updates, Streamlines Order Management Capabilities
Stage 8 recently announced that the company has joined forces with Shopatron, a leading provider of eCommerce order management. “We have been looking for a seamless way to expand both online and retail sales,” commented Robert Ahern, manager of Stage 8. “With Shopatron, we support our retailers while delivering a superior purchasing experience to online shoppers.” Ahern continued, “Stage 8 customers will still access the company website where the sale will be made. That order is then assigned to the closest stocking retailer, and the customer receives their package by post or may choose to pick it up in-store.”

 Erik Arfalk
Erik Arfalk will implement marketing campaigns and develop customer communication strategies as the new VP of communications and branding for Atlas Copco Compressors.
  

Atlas Copco Compressors Appoints Erik Arfalk VP of Communications and Branding
Atlas Copco Compressors has appointed Erik Arfalk vice president of communications and branding. Arfalk joins Atlas Copco Compressors from General Electric Healthcare, Life Sciences where he held the position of director, product management and marketing. In his new position, Arfalk will be responsible for implementing marketing campaigns and developing customer communication strategies across multiple industry sectors. His responsibilities include marketing communications, customer-loyalty programs, marketing intelligence, industrial-product marketing and leading the teams responsible for customer marketing.

Pep Boys Sponsors “West Coast Customs” TV Show
Pep Boys announced its sponsorship of the weekly “West Coast Customs” (WCC) TV show on FOX Sports Sunday nights. As part of the sponsorship, a Pep Boys Speed Shop has been installed inside WCC and will be used to source high-performance parts for custom builds featured on the show. In addition, Pep Boys’ Vice President of Merchandising Chuck Rigby announced that a new line of WCC -branded products will be in Pep Boys stores nationwide this holiday season.  “Items will include interior and exterior accessories and audio components for those who want to personalize their vehicles in WCC style,” stated Rigby.

West Coast Customs has established an unrivaled brand in the automotive broadcast world, and the 2014 season promises unique builds fans have come to love. “The first episode will air in early 2014 and showcase a completely custom ride, which will be part of the new Warner Bros. ‘Mad Max’ inspired movie scheduled to come out next year,” stated Ryan Friedlinghaus, CEO and founder of WCC.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.