While trade events and large automotive gatherings such as the upcoming SEMA Show in November offer manufacturers unparalleled opportunities to introduce products to hungry buyers, they also present a challenge. How does a company break out and get noticed amid a sea of competitors and busy floor activity? For many companies, the answer is a show or project vehicle—which can not only grab attention at the Show but continue holding it long after if done right.
Thu, 08/13/2015 - 13:06
Thu, 08/13/2015 - 13:06
While trade events and large automotive gatherings such as the upcoming SEMA Show in November offer manufacturers unparalleled opportunities to introduce products to hungry buyers, they also present a challenge. How does a company break out and get noticed amid a sea of competitors and busy floor activity? For many companies, the answer is a show or project vehicle—which can not only grab attention at the Show but continue holding it long after if done right.
Thu, 08/13/2015 - 13:06
While trade events and large automotive gatherings such as the upcoming SEMA Show in November offer manufacturers unparalleled opportunities to introduce products to hungry buyers, they also present a challenge. How does a company break out and get noticed amid a sea of competitors and busy floor activity? For many companies, the answer is a show or project vehicle—which can not only grab attention at the Show but continue holding it long after if done right.
Thu, 08/13/2015 - 13:05
By SEMA Editors
This Dodge Challenger SRT Hellcat is tagged with a corporate-sounding name: FCA. According to SpiedBilde, it's the first time Fiat-Chrysler Automobiles has stuck its initials on one of its cars.
In addition to the FCA badge, this Hellcat is flaunting a distinctive new red-white-blue color scheme, using navy stripes over the car, matching navy wheels and red mirror caps and trim around the grille. Other than the finish, this is, apparently, a standard Hellcat underneath. The Hellcat badges were also painted matte white to match the car. However, the FCA appeared where SRT is normally placed.
Whether or not this is a one-off or a model that will be available to the public is unknown. Dodge is having no problem selling Hellcat versions of the Charger and Challenger, and marketing another special edition would not be out of the question. But the FCA badge is particularly unusual, given that the company rarely uses the badging on any of its products.
Whatever the reasoning for the FCA badge, this is a sharp addition to the Challenger lineup, even if it may only appear on the company's letterhead.
Thu, 08/13/2015 - 13:05
By SEMA Editors
This Dodge Challenger SRT Hellcat is tagged with a corporate-sounding name: FCA. According to SpiedBilde, it's the first time Fiat-Chrysler Automobiles has stuck its initials on one of its cars.
In addition to the FCA badge, this Hellcat is flaunting a distinctive new red-white-blue color scheme, using navy stripes over the car, matching navy wheels and red mirror caps and trim around the grille. Other than the finish, this is, apparently, a standard Hellcat underneath. The Hellcat badges were also painted matte white to match the car. However, the FCA appeared where SRT is normally placed.
Whether or not this is a one-off or a model that will be available to the public is unknown. Dodge is having no problem selling Hellcat versions of the Charger and Challenger, and marketing another special edition would not be out of the question. But the FCA badge is particularly unusual, given that the company rarely uses the badging on any of its products.
Whatever the reasoning for the FCA badge, this is a sharp addition to the Challenger lineup, even if it may only appear on the company's letterhead.
Thu, 08/13/2015 - 13:05
By SEMA Editors
This Dodge Challenger SRT Hellcat is tagged with a corporate-sounding name: FCA. According to SpiedBilde, it's the first time Fiat-Chrysler Automobiles has stuck its initials on one of its cars.
In addition to the FCA badge, this Hellcat is flaunting a distinctive new red-white-blue color scheme, using navy stripes over the car, matching navy wheels and red mirror caps and trim around the grille. Other than the finish, this is, apparently, a standard Hellcat underneath. The Hellcat badges were also painted matte white to match the car. However, the FCA appeared where SRT is normally placed.
Whether or not this is a one-off or a model that will be available to the public is unknown. Dodge is having no problem selling Hellcat versions of the Charger and Challenger, and marketing another special edition would not be out of the question. But the FCA badge is particularly unusual, given that the company rarely uses the badging on any of its products.
Whatever the reasoning for the FCA badge, this is a sharp addition to the Challenger lineup, even if it may only appear on the company's letterhead.
Thu, 08/13/2015 - 13:05
By SEMA Editors
This Dodge Challenger SRT Hellcat is tagged with a corporate-sounding name: FCA. According to SpiedBilde, it's the first time Fiat-Chrysler Automobiles has stuck its initials on one of its cars.
In addition to the FCA badge, this Hellcat is flaunting a distinctive new red-white-blue color scheme, using navy stripes over the car, matching navy wheels and red mirror caps and trim around the grille. Other than the finish, this is, apparently, a standard Hellcat underneath. The Hellcat badges were also painted matte white to match the car. However, the FCA appeared where SRT is normally placed.
Whether or not this is a one-off or a model that will be available to the public is unknown. Dodge is having no problem selling Hellcat versions of the Charger and Challenger, and marketing another special edition would not be out of the question. But the FCA badge is particularly unusual, given that the company rarely uses the badging on any of its products.
Whatever the reasoning for the FCA badge, this is a sharp addition to the Challenger lineup, even if it may only appear on the company's letterhead.
Thu, 08/13/2015 - 12:59
Not content with launching just a publishing empire, Robert E. Petersen put on a series of car shows in the early ’50s that he called Motorama.
The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s. In 1954, the show’s name changed to the International Motor Review and Motorama so that the Petersen shows wouldn’t be confused with the Motorama traveling car shows GM was holding at the time. The final Petersen show of the ’50s was held in 1955.
The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s. In 1954, the show’s name changed to the International Motor Review and Motorama so that the Petersen shows wouldn’t be confused with the Motorama traveling car shows GM was holding at the time. The final Petersen show of the ’50s was held in 1955.
Thu, 08/13/2015 - 12:59
Not content with launching just a publishing empire, Robert E. Petersen put on a series of car shows in the early ’50s that he called Motorama.
The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s. In 1954, the show’s name changed to the International Motor Review and Motorama so that the Petersen shows wouldn’t be confused with the Motorama traveling car shows GM was holding at the time. The final Petersen show of the ’50s was held in 1955.
The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s. In 1954, the show’s name changed to the International Motor Review and Motorama so that the Petersen shows wouldn’t be confused with the Motorama traveling car shows GM was holding at the time. The final Petersen show of the ’50s was held in 1955.
Thu, 08/13/2015 - 12:59
Not content with launching just a publishing empire, Robert E. Petersen put on a series of car shows in the early ’50s that he called Motorama.
The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s. In 1954, the show’s name changed to the International Motor Review and Motorama so that the Petersen shows wouldn’t be confused with the Motorama traveling car shows GM was holding at the time. The final Petersen show of the ’50s was held in 1955.
The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s. In 1954, the show’s name changed to the International Motor Review and Motorama so that the Petersen shows wouldn’t be confused with the Motorama traveling car shows GM was holding at the time. The final Petersen show of the ’50s was held in 1955.