Thu, 07/10/2025 - 23:33

By Laura Pitts 

SEMA at the White House, Mike Spagnola President Trump CRA overturn EV mandates

 

When a sitting president invites you to the White House, it marks a moment of real significance—especially for industries rarely given a seat at the table. The nation's largest automakers may be no strangers to the halls of Washington, D.C., but the same can't be said for the specialty automotive aftermarket's small business owners and manufacturers, tuners, restorers and innovators, and that's part of what makes SEMA's recent invitation to the White House so significant.  

On a landmark day on June 12 in Washington, D.C., SEMA CEO Mike Spagnola, SEMA Senior Vice President of Public and Government Affairs Karen Bailey-Chapman and SEMA's Senior Director of Federal Government Affairs Eric Snyder stood among a select group of roughly 100 individuals invited to witness President Donald J. Trump sign a Congressional Review Act (CRA) that effectively overturned California's ban on the sale of new internal combustion engine (ICE) vehicles. It was a historic moment for the automotive world and a pivotal victory for the countless small businesses that make up the heart of SEMA's membership. 

While the repeal itself marks a significant policy shift, the weight of SEMA's presence at the East Room signing ceremony cannot be overstated.  

"There are rare moments when the president of the United States hosts guests for a public signing ceremony. It is often reserved for major pieces of legislation and a president's priority initiatives," said Bailey-Chapman. "The passage and signing of the CRA that repealed California's EV mandates was a historical moment, and SEMA was invited to be there." 

The stakes behind this legislation were enormous. More than one-third of the specialty aftermarket is ICE-dependent, representing more than a $100 billion impact on the U.S. economy and approximately 300,000 jobs. "SEMA brought a unique and credible voice to the table. We were the only group representing small, U.S.-based automotive manufacturers," and it was our job to make sure lawmakers, voters and communities understood what was truly on the line, Bailey-Chapman added. 
 

SEMA at the White House, Mike Spagnola President Trump CRA overturn EV mandates


SEMA News recently sat down with Spagnola to hear his perspective on what it was like to walk the halls of the White House on behalf of the specialty aftermarket industry. 

SEMA News: What was your reaction when you first got the invitation to the White House? 

Mike Spagnola: I was obviously shocked and surprised. I was actually on the way to Sacramento for the SEMA California Rally—literally in the car when I got the call. [For transparency, we] knew there was a possibility SEMA would be invited, but as more time passed, we weren't sure the ceremony was even going to happen. So, when I got the call, it was a real quick turnaround to change my travel plans; it was pretty exciting. Even on the airplane to D.C., I was thinking about the fact that I've never been to the White House. What a prestigious thing it was for SEMA to be invited to the White House to be part of a bill signing ceremony. It's huge, right? It's something we worked on for more than three years. Everybody rallied together to get us to this point, from every SEMA and PRI employee and members who saw that vision. It all came together.  

SN: Tell me about SEMA's campaign over the past three years. 

MS: America is built on innovation. We shouldn't stifle innovation—we should continue to let it grow. There's a lot of opportunity for electric vehicles (EVs) and hybrid and synthetic fuels, and low-emission fuels; hydrogen certainly has a future. SEMA members and America have all been built on innovation and design. Continuing to foster all technology, rather than the government picking one technology over another, that has always been our position. We really worked hard to get the word across that sweeping EV mandates were neither fair nor responsible to SEMA and its members. We're not against EVs; we think EVs are part of the future and that EV growth for SEMA could be tremendous. So, it was always with a lot of thought as to how we weave our way through the positioning of SEMA to say, "Look, we're for EVs. We just don't think the government should mandate one technology or another." And our message was clearly heard.  

 

SN: What was it like actually stepping into the White House? 

MS: We went through four or five different security gates—the security was amazing at their job. We had to get our IDs checked, of course, and our names were on the list, which was pretty exciting. And then just walking into the White House—the pomp and circumstance of it all was just incredible. A member of the military, in their full dress uniform, guided us along the way. There were military bands playing music at every turn; it gave you chills. To see the official portraits of Lincoln, Kennedy, Reagan; the grandeur of everything made me proud to be part of SEMA, proud to be an American. It made me reflect on how I ended up here—all my teachers growing up, from government lessons, auto shop lessons, business lessons—all that came to mind. And the support from SEMA members, staff—I was very reflective and grateful for all of it. I even thought about my family who came from Italy and settled here generations ago, and the steps they took to become American citizens—and it's almost like that culminated in my visit to the White House last month. And interestingly enough, this happened on the same day SEMA announced its new partnership with the Fédération Internationale de l'Automobile (FIA), so it was a big day. [Editor's note: Read the FIA announcement here.

SN: You mentioned that, politics aside, it was simply incredible to be in the White House among prestigious lawmakers. Can you tell us more about that?  

MS: We had to work on both sides of the aisle to get here. There were several senators and congressmen there that we knew. When they're all in one room like that, you realize the inroads we've made with so many people who shape our future. You start to understand the effort that goes into how the sausage is made. But the relationships we've been able to build—there are several legislators who are really car people and businesspeople. They understand how the rules and regulations they make can affect business. That only happens through developing relationships, sharing our story, at times being the squeaky wheel, making sure they understand our position and how their decisions affect our industry and the economic impact of those decisions.   

And while it was incredible to be in the White House, the more important thing is that we literally got an act of Congress to change the EV mandate. That rarely happens. You always hear, "It takes an act of Congress"—and we actually did it. That's going to be a highlight of my career. I've been in this industry for 50 years and I never anticipated something like that would happen.  

SN: Well said, Mike. Is there anything else to add that we haven't discussed yet?  

MS: This isn't the end. This is just the beginning. We don't rest on our laurels; we look to the future. We continue to fight for things that affect our industry. I think we have a stronger voice today than we've ever had. But that doesn't mean we can't get even stronger. Even changes in administrations—elections have consequences. They could work for us or against us. The battle never ends. Even with the current administration, there could be things that come up against us.  

SN: That said, what are the next legislative hurdles SEMA is looking at now?  

MS: Leno's Law is a state-level program that's had twists and turns and compromises along the way, but it's continuing to move forward. [Editor's note: Read the latest on Leno's Law here]. On the federal level, our three areas to focus on are the Right to Repair and Modify, making the motorsports tax credit permanent, and protecting motorized access to public lands. [Editor's note: Read the latest on Right to Repair and Modify here. Read the latest on the motorsports tax incentive bill here. Read the latest on protecting motorized access to public lands here.] 


Sidebar: Beyond the Significance  

Beyond the significance of the moment itself, the bill signing also marked a historic legislative milestone. For the first time since the Federal Clean Air Act was enacted in 1963, Congress formally acted to limit California's regulatory reach, drawing a line on the state's ability to impose emissions mandates that extend beyond its own borders. "This wasn't just about electric vehicles," said Karen Bailey-Chapman. "It was about restoring balance.  

"The automotive industry has been stuck in a regulatory 'ping-pong' match for nearly two decades," with policies changing every time the White House changes. That's no way to run a business or plan for the future, Bailey-Chapman said. "Congress's passage of the CRA sent a very clear message about California's exemption policy—one that provides the automotive industry more certainty going forward."  

And certainty in the market allows innovation to flourish.  

Thu, 07/10/2025 - 23:28

By SEMA News Editors

SEMA Show Battle of the Builders 2025 entries now open

The best builds. The boldest customizations. Do you have what it takes to be the next Battle of the Builders champion? There's only one way to find out!

 

Every year, the best builds and the boldest customizations face-off in the industry's leading vehicle competition to see who will be crowned the next Battle of the Builders Presented by Mothers champion. Think you have what it takes? There's only one way to find out! 

Applications are open for the 2025 SEMA Battle of the Builders Presented by Mothers at semabotb.com. All builders with a vehicle displayed at the 2025 SEMA Show may enter the competition at semabotb.com before the deadline on October 17, 2025.

The 2025 SEMA Battle of the Builders (BOTB) will recognize class champions as the best in four categories:

  • Hot Rod & Hot Rod Truck
  • 4 Wheel Drive & Off-Road
  • Sport Compact, Import Performance, Luxury & Exotic
  • Young Guns

Only one of the class champions will be crowned the overall BOTB champion during this year's SEMA Show, November 4-7, Las Vegas.

"[To] be crowned the 2024 SEMA Battle of the Builders overall winner [is] an amazing accolade. The competition every year is incredibly fierce, and we've been following it for years. Some of the people we look up to the most in the industry have won this award, so to appear alongside those people is really incredible," said Noah Alexander, who secured the overall win in 2024 with his '68 Dodge Charger. "The best for us was the incredible people we met. It was just amazing to talk to all of these other builders and hear what they do."

Industry experts will review all qualifying applications, including vehicle descriptions and photos. On Monday, November 3, prior to the official opening of the 2025 SEMA Show, the SEMA Battle of the Builders Judges will walk the show floor looking at dozens of Battle of the Builders entries up close and in person. Judges will then select the Top 40 finalists in the competition (10 from each category). After the Top 40 finalists are announced, the Top 10 from the Young Guns category will compete on Wednesday, November 5, in their own competition to determine their Top 3 finalists.  At the same time, the Judges will narrow down the Top 3 from the other three categories to round out the Overall Top 12 finalists (three from each category). On Thursday, November 6, the Top 12 finalists then become the judges and select from amongst themselves who are the Top 4 category winners and who is named the Top Overall Builder of the SEMA BOTB.

Battle of the Builders Young Guns Category

Supporting and inspiring young builders is crucial to the future of the automotive specialty-equipment market. The BOTB Young Guns category is designed to encourage young builders to pursue their passions and shine the light on the up-and-coming builders.

"Young Guns" is a designation within the overall BOTB competition to recognize builders who are under the age of 29 (as of November 7, 2025). Those who meet the criteria and have selected the Young Guns category on the online application are eligible to participate. In addition, all eligible Young Guns applicants who have submitted their online application before August 15, 2025, may be selected to compete in one or more virtual regional Golden Ticket competitions for the chance to win a Golden Ticket SEMA Show prize package. The eligible Young Guns applicants who have been selected for this will be contacted separately by the BOTB operations team via email or phone.

For more information and to apply, visit semabotb.com. For the complete BOTB Terms and Conditions, visit here.


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $75 per person through Friday, September 26. Starting September 27, the rate increases to $100 for both online and onsite registration. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

For updates on SEMA Fest, the one-day musical and motorsports festival on Friday, November 7, or to purchase "SEMA Show Friday – Open to the Public" tickets, visit semafest.com.

Thu, 07/10/2025 - 20:59

From the SEMA Washington, D.C., office

Aisles of cars for automotive tariffs article SEMA News

 

President Trump's self-imposed July 9 deadline to strike new deals with international trade partners has come and gone with new developments for American businesses to be mindful of, including new tariffs effective starting in August for several countries unless they come to a trade agreement with the United States in July. Here's the latest: 

• Deadline Passes, with Extension. On July 7, the President issued an Executive Order, "EXTENDING THE MODIFICATION OF THE RECIPROCAL TARIFF AGEEEMENTS," which moved the tariff compliance deadline from July 9 to August 1, giving countries additional time to negotiate new reciprocal tariff agreements with the United States or face increased tariffs (currently 10% for most countries).   

  • According to President Trump and Treasury Secretary Scott Bessent, there will be no further extensions for international trading partners.  

• Tariff Letters Issued to 14 countries. President Trump sent letters outlining duties on imported goods with rates ranging from 25% to 40% that will take effect on August 1 unless bilateral agreements are agreed upon. 

  • Targeted countries include Japan, South Korea, Malaysia, Thailand, Indonesia, Bangladesh and others that are integral to the global supply chain for vehicles, electronics, rubber components and aftermarket systems. 

• New Tariff Rates Impact Vehicle and Part Suppliers. Several nations that received tariff letters are top exporters of parts, including: 

  • Japan and South Korea (25%)– key sources of original equipment and aftermarket engine components, transmission systems, sensors and electronics. 
  • Thailand (36%) and Malaysia (25%) – major producers of rubber products, lighting, air conditioning units and moldings. 
  • Indonesia (32%) and Bangladesh (35%) – increasingly involved in manufacturing electrical harnesses, plastic housings, and interior trim. 
  • The application of 25% to 40% tariff rates on imports from these countries could drive up costs on critical parts used throughout the aftermarket, from engine rebuild kits and brake components to wiring systems and infotainment upgrades. 
  • Additional new tariff rates outlined in President Trump's letters include South Africa (30%), Kazakhstan (25%), Laos (40%), Myanmar (40%), Tunisia (25%), Bosnia and Herzegovina (30%), Serbia (35%) and Cambodia (36%). 

• Additional letters outlining new tariff rates issued on July 9.  

  • According to the AP, President Trump issued tariff letters to Libya, Iraq, Algeria and Sri Lanka (30%), Moldova and Brunei (25%), and the Philippines at 20%. He also announced that exports from Brazil would be met with 50% tariffs starting on August 1. 

• Copper Tariff Threat. President Trump has floated the possibility of a 50% tariff on copper, which is essential to automotive wiring, motor windings, EV powertrains and thermal systems. 

• Electronics and Chipsets. The White House has suggested further tariffs may be levied on semiconductors, sensors, and other “strategic electronics.” These components are vital for Advanced Driver Assistance System (ADAS) recalibration tools, engine control units (ECUs), and aftermarket diagnostic systems.  

• Impacted Nations Respond. Japan and South Korea have moved quickly to open new trade talks in hopes of securing exemptions or reduced rates.  

  • Malaysia and Thailand have pushed back, but optimism remains that the two countries will reach an accord ahead of August 1.  
  • The European Union (EU) is racing to finalize a broader agreement that could prevent across-the-board tariffs on components sourced from EU member states. 
  • Australia—a key supplier of copper and lithium—maintains it is seeking clarification on whether new duties could affect exports tied to EV battery components and wiring harnesses or if it’ll remain limited to pharmaceuticals.  
What Comes Next 

Unless significant trade concessions are made, August 1, will mark a new phase of tariff enforcement on imports, including vehicle-related parts and components. The U.S. Trade Representative’s (USTR) office is expected to release further implementation guidance within the next two weeks. 

We will continue to monitor developments closely and provide members with updates and policy briefings as further information becomes available. 

Further Reading 

White House Fact Sheet: President Donald J. Trump Continues Enforcement of Reciprocal Tariffs and Announces New Tariff Rates

Questions? Contact Juan Mejia, SEMA's senior manager for federal government affairs, at JuanM@sema.org. 

 

This story was originally published on Thursday, July 10.

 

Image courtesy of Shutterstock

Thu, 07/10/2025 - 20:59

From the SEMA Washington, D.C., office

Aisles of cars for automotive tariffs article SEMA News

 

President Trump's self-imposed July 9 deadline to strike new deals with international trade partners has come and gone with new developments for American businesses to be mindful of, including new tariffs effective starting in August for several countries unless they come to a trade agreement with the United States in July. Here's the latest: 

• Deadline Passes, with Extension. On July 7, the President issued an Executive Order, "EXTENDING THE MODIFICATION OF THE RECIPROCAL TARIFF AGEEEMENTS," which moved the tariff compliance deadline from July 9 to August 1, giving countries additional time to negotiate new reciprocal tariff agreements with the United States or face increased tariffs (currently 10% for most countries).   

  • According to President Trump and Treasury Secretary Scott Bessent, there will be no further extensions for international trading partners.  

• Tariff Letters Issued to 14 countries. President Trump sent letters outlining duties on imported goods with rates ranging from 25% to 40% that will take effect on August 1 unless bilateral agreements are agreed upon. 

  • Targeted countries include Japan, South Korea, Malaysia, Thailand, Indonesia, Bangladesh and others that are integral to the global supply chain for vehicles, electronics, rubber components and aftermarket systems. 

• New Tariff Rates Impact Vehicle and Part Suppliers. Several nations that received tariff letters are top exporters of parts, including: 

  • Japan and South Korea (25%)– key sources of original equipment and aftermarket engine components, transmission systems, sensors and electronics. 
  • Thailand (36%) and Malaysia (25%) – major producers of rubber products, lighting, air conditioning units and moldings. 
  • Indonesia (32%) and Bangladesh (35%) – increasingly involved in manufacturing electrical harnesses, plastic housings, and interior trim. 
  • The application of 25% to 40% tariff rates on imports from these countries could drive up costs on critical parts used throughout the aftermarket, from engine rebuild kits and brake components to wiring systems and infotainment upgrades. 
  • Additional new tariff rates outlined in President Trump's letters include South Africa (30%), Kazakhstan (25%), Laos (40%), Myanmar (40%), Tunisia (25%), Bosnia and Herzegovina (30%), Serbia (35%) and Cambodia (36%). 

• Additional letters outlining new tariff rates issued on July 9.  

  • According to the AP, President Trump issued tariff letters to Libya, Iraq, Algeria and Sri Lanka (30%), Moldova and Brunei (25%), and the Philippines at 20%. He also announced that exports from Brazil would be met with 50% tariffs starting on August 1. 

• Copper Tariff Threat. President Trump has floated the possibility of a 50% tariff on copper, which is essential to automotive wiring, motor windings, EV powertrains and thermal systems. 

• Electronics and Chipsets. The White House has suggested further tariffs may be levied on semiconductors, sensors, and other “strategic electronics.” These components are vital for Advanced Driver Assistance System (ADAS) recalibration tools, engine control units (ECUs), and aftermarket diagnostic systems.  

• Impacted Nations Respond. Japan and South Korea have moved quickly to open new trade talks in hopes of securing exemptions or reduced rates.  

  • Malaysia and Thailand have pushed back, but optimism remains that the two countries will reach an accord ahead of August 1.  
  • The European Union (EU) is racing to finalize a broader agreement that could prevent across-the-board tariffs on components sourced from EU member states. 
  • Australia—a key supplier of copper and lithium—maintains it is seeking clarification on whether new duties could affect exports tied to EV battery components and wiring harnesses or if it’ll remain limited to pharmaceuticals.  
What Comes Next 

Unless significant trade concessions are made, August 1, will mark a new phase of tariff enforcement on imports, including vehicle-related parts and components. The U.S. Trade Representative’s (USTR) office is expected to release further implementation guidance within the next two weeks. 

We will continue to monitor developments closely and provide members with updates and policy briefings as further information becomes available. 

Further Reading 

White House Fact Sheet: President Donald J. Trump Continues Enforcement of Reciprocal Tariffs and Announces New Tariff Rates

Questions? Contact Juan Mejia, SEMA's senior manager for federal government affairs, at JuanM@sema.org. 

 

This story was originally published on Thursday, July 10.

 

Image courtesy of Shutterstock

Thu, 07/10/2025 - 19:41

By Laura Pitts

SEMA Show New Products Showcase 2025

 

Every year, the New Products Showcase at the SEMA Show highlights groundbreaking innovations from across the aftermarket industry in one dedicated display. With more than 1,600 entries in 2024, it was a top destination for aftermarket buyers, enthusiasts, media members, content creators and attendees of all kinds. (Exhibitors: Want to enter the New Products Showcase at the 2025 SEMA Show? The first entry is always free. Learn more here). 

Of course, the Showcase also serves as a proving ground for new products in the market, thanks to the New Product Awards. Winning products stood out not just for their creativity and technical excellence but also for the business opportunities they unlocked for customers. 

As the 2025 SEMA Show approaches, from November 4–7 in Las Vegas, past New Product Awards winners reflect on how their recognition has validated their brand's work, boosted visibility and opened doors to new customers. Here's what they had to say. 

"SEMA represents the heart of the automotive aftermarket industry," said Revv CEO and co-founder Adi Bathla. "We saw the New Products Showcase as an opportunity to reach the shops that need our solution most, especially since we're seeing an urgent demand for accessible ADAS calibration information." 

For Revv, which won in the Advanced Driver Assistance System (ADAS) Product category, the exposure was a catalyst for growth. "Seeing Revv recognized out of 1,600 different products confirmed that our approach of making comprehensive ADAS calibration accessible truly resonates with the broader industry," Bathla added. "We've secured distribution deals and seen some of our customers double their repair volume after integrating our platform." 

Other winners echoed the value of SEMA's spotlight. 

"It's always a thrill when you win a SEMA award," said Chris Figdore of Speed Dawg Shift Knobs, whose Dodge Durango Dual Stripes Shift Knob and Adapter Set won the Interior Accessory Product category. "I usually lead with that when meeting people—SEMA award winner—and anybody that knows anything about the industry goes 'wow!'" 

"Because of SEMA, I've been living the dream," Figdore continued. "Our brand is now on a line of diecast cars in Target and Wal-Mart. That opportunity started with a connection made at SEMA." 

For Dakota Digital, a double award winner in 2024, entering the New Products Showcase was a no-brainer. 

"SEMA is what we gear up and aim for year after year," said Justin Olsen, sales manager at Dakota Digital. "The time and effort SEMA and their judges put into this portion of the event is above the rest. As a manufacturer, there is nothing more exciting than bringing home a trophy--or two--from Vegas." 

"Customers often tell us they learned about our products from SEMA," Olsen added. "That recognition lasts all year long." 

For up-and-comers like first-time exhibitor Tmat, the Showcase offered a powerful launchpad. Tmat won a runner-up award in the Van/Pickup/Sport-Utility Product category for its truck bed organization kit. 

"As first-time exhibitors and industry newcomers, we didn't expect to stand out among so many entries," said Kenny Austin, Tmat vice president. "The runner-up award provided instant credibility, boosting our brand's reputation and opening doors to new opportunities with buyers and industry partners." 

For others, the New Product Awards serve as a proving ground for their offerings. 

"Winning the top award from SEMA was a true honor. You can't imagine the feeling of recognition from your peers," said Cherielynn Westrich of Malwood USA, whose bolt-in under-dash hydraulic clutch and pedal system for the C1 Corvette won the Street Rod/Custom Car Product category. "You've got a small-town Iowa company competing with the biggest names in the industry--and we won." 

"To the women [and people] looking to get involved in the automotive industry and SEMA Show, I say just go for it," Westrich added. "SEMA offers opportunities to learn, collaborate and be welcomed by others who share your passion." 

The SEMA New Product Awards recognition has ripple effects far beyond the immediate recognition and media exposure. It can also fuel team morale, foster new partnerships and solidify a brand's place in the marketplace. 

"This award reflects our commitment to educating and elevating a skills-based trade that is essential to keeping America moving," said Dara Goroff, vice president of talent programming for Inter-Industry Conference on Auto Collision Repair (I-CAR), which won in the Collision Repair & Refinish Product category for its I-CAR Academy. "Since our 2024 win, I-CAR has introduced 84 additional courses to our Academy curriculum, increasing support for two-year [career and technical education] (CTE) programs." 

"The awards affirm the impact of our mission and the trust the industry places in I-CAR," added Arianna Sherlock, I-CAR's vice president of marketing. "It reinforced our leadership position and sparked deeper engagement across the industry." 

 

SEMA Show New Products Showcase 2025

 

Even in more niche categories, such as Tools & Equipment or Packaging Design, the benefits are clear. 

"It was an honor," said Dustin Nielson, vice president of ROADTEK, whose GarageMax 3T Long Reach Electric Floor Jack won the Tools & Equipment category. "This recognition turned the spotlight on our products. We're now working with influencers and other companies to share our story even further." 

"Earning this level of recognition was both humbling and validating," said Kacey Havens, campaign marketing manager for Cedar Electronics, whose TrailBlazer 500 GMRS Radio took home the Packaging Design award. "The win acknowledged not just the product but our solutions-focused design approach." 

From longtime participants to first-time winners, these stories highlight the impact of the SEMA Show's New Products Showcase, which many companies are already gearing up to enter again in 2025. 

"We always put in at least two products, sometimes up to six," said Figdore. "Throughout the year, people call saying, 'I saw you at SEMA. I love your shift knobs.' That's why we keep coming back." 

Recognition starts with entry. Submit your product to the New Products Showcase at the 2025 SEMA Show online today! The first product entry is always free for exhibitors. Find more information on submitting a product, packaging or merchandising display here and complete an application for a new or featured product here

Thu, 07/10/2025 - 16:49

By SEMA News Editors

SEMA and PRI have been following the devastating situation unfolding in Central Texas and would like to express our heartfelt concern for everyone affected. SEMA and PRI, along with several other industry companies, contribute to the Automotive Aftermarket Charitable Foundation (AACF), an organization that has supported individuals and families in the aftermarket community facing financial hardship due to unexpected adversity since 1959. These include: 

  • Floods, earthquakes, storms and fires. 
  • Catastrophic medical conditions. 
  • Life-changing accidents. 
  • Devastating fatalities. 

Applicant Criteria: To be considered, applicants must have been employed for three (3) continuous years in the automotive aftermarket industry or one (1) year with one single-employer and have no other means of support. 

Visit the Natural Disaster Application link here.

If you or someone you know needs assistance, contact AACF directly at 772-286-5500 or info@aacfi.org, or visit aftermarketfoundation.org for more information.

Thu, 07/10/2025 - 16:27

By Ashley Reyes

TORA Company Spotlight Warrior Winches

The SEMA Truck & Off-Road Alliance (TORA) has named Warrior Winches as the council's newest member spotlight company. Get to know their story in the SEMA News interview with Jeff Bimson, Warrior Winches' CEO, below. 

SEMA News:Tell us the story of Warrior Winches. How did the company start?  

Jeff Bimson: I founded Warrior Winches in 2004 to address the need for high-quality winches at competitive prices in the UK, European and North American markets. Our breakthrough moment came when we were recognized as a valued supplier to the British Military, which we consider the highest endorsement. We pride ourselves on being large enough to handle substantial accounts while remaining small enough to provide personalized service to each customer. 

SN: What's going on these days? What projects are you most excited about?   

JB: Currently, Warrior Winches is working on several exciting projects. We've recruited proven industry professionals in the truck and off-road sector, which has significantly strengthened our team. We're also introducing several new products, including some customer-specific designs tailored to meet unique needs. We're particularly looking forward to showcasing the entire Warrior range at SEMA 2025, where we will highlight our latest innovations and connect with industry leaders. 

SN: What's the best piece of advice you have for professionals getting started in the aftermarket?   

JB: The best advice that I have would be: achieving long-term stability in the aftermarket industry is built on consistent values—trust, loyalty and respect—towards your employees, partners and customers. Ensuring that these values are at the core of your business relationships is crucial. Additionally, a quality product is the foundation of all strategy. It is what distinguishes the best companies from the rest and drives sustained success. 


Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.  

Thu, 07/10/2025 - 15:29

By Ashley Reyes

SEMA Council and Network Awards applications now open 2025

 

Nominations for SEMA's Council & Network Awards are now open at sema.org/cn-awards. These awards will be presented at the 2025 SEMA Show, November 4-7, in Las Vegas, and honor leading companies and individuals who have made significant contributions to their industry segments and communities during the past year.  

Among the nine SEMA councils and network communities are passionate industry professionals and businesses that are paving the way for the advancement of their particular market segments. Through their leadership, forward-thinking innovations, and commitment to growth, they bring awareness and stature to the markets they represent while driving progress for future generations.    

If you know a council or network member who deserves to be honored and celebrated for their accomplishments, SEMA wants to hear from you! Award nominations are open in the following categories.  

  • Automotive Restoration Market Organization (ARMO): Business of the Year, Person of the Year. 
  • Emerging Trends & Technology Network (ETTN): Engineer of the Year. 
  • Future Leaders Network (FLN): Professional of the Year Award, Vanguard Award.  
  • Hot Rod Industry Alliance (HRIA): Business of the Year, Hall of Fame, Industry Recognition Award. (Entries for HRIA's Design & Engineering Award and Evolution of Hot Rodding Award will open closer to the SEMA Show). 
  • Motorsports Parts Manufacturers Council: Hall of Fame
  • Professional Restylers Organization (PRO): Jim Borré Lifetime Achievement Award, Manufacturer of the Year, Nat Danas Person of the Year, Restyler of the Year.  
  • SEMA Businesswomen's Network (SBN): Member Impact Award, #SheIsSEMA Woman of the Year Award. 
  • Truck & Off-Road Industry Alliance (TORA): Hall of Fame, Jessi Combs Ambassador Award, Retailer of the Year.  
  • Wheel, Tire, Suspension & Brake Council (WTSBC): Business of the Year, Hall of Fame, Person of the Year.  

The deadline for submitting nominations is Monday, September 1, and nominees must be current members of the council or network in which they are being nominated to qualify. Learn more at sema.org/cn-awards.


Online registration for qualified professional attendees is $75 per person through Friday, September 26. Starting September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Thu, 07/10/2025 - 15:04

By Ashley Reyes

PRO Restylers Cup at SEMA Show 2025 applications open

 

The SEMA Professional Restylers Organization (PRO) is helping automotive restylers gain recognition for their talents, build connections with industry leaders and elevate their brand through its signature PRO Cup Challenge at the 2025 SEMA Show, November 4-7, Las Vegas. 

Applications are open now and run through Friday, July 15 at sema.org/pro-cup-challenge.  

How Does the PRO Cup Challenge Work?  

The PRO Cup Challenge invites automotive restylers to showcase their skills by designing an accessory package for a new model vehicle that appeals to a broad audience. As part of the competition, six companies will be selected to display their vehicle in the PRO booth located in the Las Vegas Convention Center West Hall. The goal is to show restylers, dealers and accessory manufacturers the benefit of designing marketable packages rather than one-off vehicles. To qualify for the competition, the vehicle must have maximum labor hours of 40 hours per package installed and have a wholesale cost of no more than $12,500 to the dealer.  

The PRO Cup Challenge winner is selected by a panel of judges based on the vehicle's marketability, ease of reproduction, creativity and profitability. SEMA Showgoers will vote for their favorite accessory package and recognize it as the People's Choice Award winner.  

Why is the PRO Cup Challenge Important?   

New-vehicle owners want their cars to reflect their personality and lifestyle. The PRO Cup Challenge gives restylers an opportunity to meet this demand and highlight how custom options can help dealerships attract new customers and drive repeat business. For manufacturers that partner with PRO Cup Challenge participants to include their parts on the vehicles, the challenge serves as a platform to demonstrate how their products can be used to create stunning, marketable vehicle customizations.  

Leading By Example  

Classic Soft Trim Pittsburgh, an automotive restyling shop in Pittsburgh, Pennsylvania, won the 2024 SEMA PRO Cup Challenge for its customized '24 Toyota Rav 4 XLE Hybrid. Themed “Northern Lights”, Classic Soft Trim Pittsburgh’s build sheet featured:   

  • Alea Leather, Interior-Northern Lights  
  • Alea, Carbon Fiber Heating Pads  
  • Ironman 4x4, Uber Lite Rooftop Tent  
  • Ironman 4x4, 2-in. ATS Suspension Lift Kit  
  • Ironman 4x4, Front Bumper Guard  
  • Ironman 4x4, 7-in. Scope Driving Lights  
  • Ironman 4x4, 7-in. Scope Driving Light Covers (Amber)  
  • Mickey Thompson, Baha Boss A/T Tires (4)  
  • Enkei, Overland Wheels (4)  
  • SeatbeltPlanet, REWEB Seatbelts – Lime Green  
  • Trim Illusion, Mirror and Door Handle Caps  
  • XK Glow, LED Undercar Lights  
  • VOXX, 10-in. Smart TV Seatback System  
  • Llumar, Driver and Passenger Front Window Tint  
  • TSS Roof and Accents, Wrap & Badges  
Applications Now Open 

Applications for the 2025 SEMA PRO Cup Challenge until Friday, July 25. If selected, competitors must complete and submit a build sheet with the basic concept of their package by September 5. Apply here today

To view the build sheets of the 2024 SEMA PRO Cup Challenge competitors, visit this link.  

To learn more about the PRO Cup Challenge, visit www.semapcc.com.  

PRO is looking for member manufacturers to donate parts or offer parts at a discounted price to PRO Cup Challenge applicants. This is a great opportunity to showcase your products on the vehicles that are selected for the competition. Sign up here.  


Online registration for qualified professional attendees is $75 per person through Friday, September 26. Starting September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Thu, 07/10/2025 - 14:53

By Juan Torres

SEMA Show exhibitor and media member at the 2024 SEMA Show

 

To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.  

Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

  • Boost Visibility: Share what's new, exciting and happening in your booth. 
  • Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews. 
  • Maximize ROI: Leverage your presence at the Show with increased press attention. 
  • Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
  • Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here


Online registration for qualified professional attendees is $75 per person through Friday, September 26. Starting September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.